SOCIAL MEDIA MARKETING 2012
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Transcript of SOCIAL MEDIA MARKETING 2012
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SOCIAL MEDIA MARKETING 2012 www.iNET.edu.vn
SOCIAL MEDIA MARKETING 2012
Presented bywww.NguyenTrongTho.com
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SOCIAL MEDIA MARKETING 2012 www.iNET.edu.vn
Mạng Xã hội
• 1 Quốc gia số
• Các công dân điện tử
• Kết nối & Chia sẻ
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SOCIAL MEDIA MARKETING 2012 www.iNET.edu.vn
Tạo 1 Hệ thống Internet Marketing
SM không thay thế website,
chỉ giúp tăng người vào website.
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SOCIAL MEDIA MARKETING 2012 www.iNET.edu.vn
Khởi đầu với MXH
• Định vị.• Tạo Profile• Tạo cộng đồng.• Xây dựng lòng TIN.
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SOCIAL MEDIA MARKETING 2012 www.iNET.edu.vn
Sử dụng MXH
New 60’s
weekly
Blog
content
Video
content
Slide
content
“Nội dung hay, thú vị, mang tính giáo dục,
chứ không phải làm thương mại - iNET”
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SOCIAL MEDIA MARKETING 2012 www.iNET.edu.vn
Educate
• Nghe những câu hỏi của KH (FAQ)
viết trả lời và đưa vào blog.
• Vd: Ai nên học Marketing Online ?
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SOCIAL MEDIA MARKETING 2012 www.iNET.edu.vn
Integrate
Tích hợp với công cụ khác
FB, TW, IN, RSS
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SOCIAL MEDIA MARKETING 2012 www.iNET.edu.vn
Distribute
Hootsuite
Yoono
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SOCIAL MEDIA MARKETING 2012 www.iNET.edu.vn
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SOCIAL MEDIA MARKETING 2012 www.iNET.edu.vn
Tích hợp MXH vào Website
Web /
Blog
Like
MarketingOnlineMaster
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SOCIAL MEDIA MARKETING 2012 www.iNET.edu.vn
Google Panda
Thay thế Google Cafein
nhằm loại bỏ websites
+ Nội dung copy
+ Nội dung Auto Post
+ Tự động chèn link
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SOCIAL MEDIA MARKETING 2012 www.iNET.edu.vn
Google Panda
Chất lượng trang web:
#1: Thời gian khách ở lại trang web
#2: Tỷ lệ Bounce Rate
#3: Tỷ lệ khách quay trở lại
#4: Links từ Mạng xã hội
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SOCIAL MEDIA MARKETING 2012 www.iNET.edu.vn
Nhúng nút LIKE và +1 vào trang web
+1 ~ Link
Like ~ Link
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SOCIAL MEDIA MARKETING 2012 www.iNET.edu.vn
4 bước thành công với SOCIAL MEDIA
Find Interested Peoplse
Deliver Quality Content
Capture Information
Stay in touch
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SOCIAL MEDIA MARKETING 2012 www.iNET.edu.vn
Hành động ngay hôm nay
Để thành công với SOCIAL MEDIA
Ban phải Hành động liên tục.
Content
Context
Connection
Community4C
s in
SM