Post on 21-Oct-2014
description
Social Media Marketing
1What is Social Networking?
Blogs
Forums
“No man is an island...”
John Donne
Rethinking MarketingOutbound Marketing• Telemarketing• Trade shows• Direct mail• Email blasts• Print ads• TV/radio ads
Inbound Marketing• SEO / SEM• Blogging• Social Media• RSS• Free tools/trials• Viral videos
Interruption Permission
2What is Social Media?
Blogs
Forums
It is about how people find information
Browse Search Share
3Kinds of social media
Social news
Case: Dell IdeaStorm
• Consumers post ideas and vote
• Free market research• YouTube video
Social sharing
Social networks
Case # 1: Farmers Miss Switch“Submit photos, vote and win a spot in the next TV ad”
Case # 2: Handbag Planet
• Launched new site• Gave away one purse
of choice per hour for 24 hrs
• Twitter/website• Viral entry• Vocal presence• Problem solving
Social bookmarking
4Social Media benefits
Scope of social media universe
• Five of the top 10 fastest-growing Web brands are user-generated content sites
• Sixty-seven percent of businesses say that the best source for advice on products and services are their consumers
• Forty-five percent of adult Internet users have created content online
• There are about 2.2 million blog posts per day
http://www.nielsenbuzzmetrics.com/cgm.asp
Why shift budget to SMM?
• Helps manage Heinekens reputation.
• Builds brand awareness and helps improve how people view the brand.
• Gets you closer to your customers. Learn about their needs then respond. Discuss converse, debate.
• Offers creative and effective ways to learn insights not previously available.
• Features new and inexpensive ways to support your customers.
• Is less expensive than traditional advertising.
• Offers various ways to measure and track performance.
5About me