Social Media Marketing

1What is Social Networking?

Blogs

Forums

“No man is an island...”

John Donne

Rethinking MarketingOutbound Marketing• Telemarketing• Trade shows• Direct mail• Email blasts• Print ads• TV/radio ads

Inbound Marketing• SEO / SEM• Blogging• Social Media• RSS• Free tools/trials• Viral videos

Interruption Permission

2What is Social Media?

Blogs

Forums

It is about how people find information

Browse Search Share

3Kinds of social media

Social news

Case: Dell IdeaStorm

• Consumers post ideas and vote

• Free market research• YouTube video

Social sharing

Social networks

Case # 1: Farmers Miss Switch“Submit photos, vote and win a spot in the next TV ad”

Case # 2: Handbag Planet

• Launched new site• Gave away one purse

of choice per hour for 24 hrs

• Twitter/website• Viral entry• Vocal presence• Problem solving

Social bookmarking

4Social Media benefits

Scope of social media universe

• Five of the top 10 fastest-growing Web brands are user-generated content sites

• Sixty-seven percent of businesses say that the best source for advice on products and services are their consumers

• Forty-five percent of adult Internet users have created content online

• There are about 2.2 million blog posts per day

http://www.nielsenbuzzmetrics.com/cgm.asp

Why shift budget to SMM?

• Helps manage Heinekens reputation.

• Builds brand awareness and helps improve how people view the brand.

• Gets you closer to your customers. Learn about their needs then respond. Discuss converse, debate.

• Offers creative and effective ways to learn insights not previously available.

• Features new and inexpensive ways to support your customers.

• Is less expensive than traditional advertising.

• Offers various ways to measure and track performance.

5About me

• Espen Grimstad• mail@espen.tv• www.espen.tv