MARKETING

TECHNOLOGIA

CZŁOWIEK

MARKETING DAWNIEJ

https://www.flickr.com/photos/torontohistory/13625834493/

https://www.gartner.com/technology/research/digital-marketing/transit-map.jsp

I DZIŚ…

http://chiefmartec.com/2016/03/marketing-technology-landscape-supergraphic-2016/

TECHNOLOGIA JEST JUŻ DOSTĘPNA, WYZWANIEM JEST CZŁOWIEK

https://pl.fotolia.com/id/43858894?by=serie

https://backchannel.com/facebook-published-a-big-new-study-on-the-filter-bubble-here-s-what-it-says-ef31a292da95#.8q14fuodl

DIGITAL DISRUPTION

• Mobile• Cloud computing• IoT

do 2020 roku:25% gospodarki cyfrowe40.000 eksabajtów danych

Multidyscyplinarne działania z zakresu CXPersonalizacjaCustomer-obsessed model

AGE OF THE CUSTOMER

http://www.meetprizm.com/

NIKEiD

CUSTOMER EXPERIENCE

http://digiday.com/brands/rebecca-minkoff-digital-store/

AI, MACHINE LEARNING, COGNITIVE COMPUTING

NAJWAŻNIEJSZY JEST CZŁOWIEK!

Marketing to dziedzina technologiczna, ale…

MATERIAŁY UZUPEŁNIAJĄCE:

Gartner digital transit map, Gartner 2016

Marketing technology Landscape supergraphic 2016, Chiefmartec 2016

Companies will thrive and fail in the Age of the Customer in 2016, Forrester

Digital Economic Value Index, Accenture

Redefining Markets Insights from the Global C-suite Study, IBM Institute for Business Value,

Global Technology Innovation Survey, KPMG

Strategy not technology drives digital transformation, MIT Sloan Research

2015 Global Digital IQ Survey: PwC, PwC

18 Stats About Marketing Analytics That Will Make You Nervous, 2016

CMO FutureScape, IDC 2016

Digital business through algorithms and digital humanism, Gartner

CMOs: Own mobile to own your customers. How to organize for mobile succes, Forrester

Digital Evolution: Learning from the Leaders in Digital Transormation, The Economist

Data-driven insights will help businesses move beyond big data in 2016, Forrester

The 2016 MarTech data report, Openprise

@Kreiser Anna

DZIĘKUJĘ!

pl.linkedin.com/in/kreiseranna