Marketing, technologia, człowiek.
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Transcript of Marketing, technologia, człowiek.
MARKETING
TECHNOLOGIA
CZŁOWIEK
MARKETING DAWNIEJ
https://www.flickr.com/photos/torontohistory/13625834493/
https://www.gartner.com/technology/research/digital-marketing/transit-map.jsp
I DZIŚ…
http://chiefmartec.com/2016/03/marketing-technology-landscape-supergraphic-2016/
TECHNOLOGIA JEST JUŻ DOSTĘPNA, WYZWANIEM JEST CZŁOWIEK
https://pl.fotolia.com/id/43858894?by=serie
https://backchannel.com/facebook-published-a-big-new-study-on-the-filter-bubble-here-s-what-it-says-ef31a292da95#.8q14fuodl
DIGITAL DISRUPTION
• Mobile• Cloud computing• IoT
do 2020 roku:25% gospodarki cyfrowe40.000 eksabajtów danych
Multidyscyplinarne działania z zakresu CXPersonalizacjaCustomer-obsessed model
AGE OF THE CUSTOMER
http://www.meetprizm.com/
NIKEiD
CUSTOMER EXPERIENCE
http://digiday.com/brands/rebecca-minkoff-digital-store/
AI, MACHINE LEARNING, COGNITIVE COMPUTING
NAJWAŻNIEJSZY JEST CZŁOWIEK!
Marketing to dziedzina technologiczna, ale…
MATERIAŁY UZUPEŁNIAJĄCE:
Gartner digital transit map, Gartner 2016
Marketing technology Landscape supergraphic 2016, Chiefmartec 2016
Companies will thrive and fail in the Age of the Customer in 2016, Forrester
Digital Economic Value Index, Accenture
Redefining Markets Insights from the Global C-suite Study, IBM Institute for Business Value,
Global Technology Innovation Survey, KPMG
Strategy not technology drives digital transformation, MIT Sloan Research
2015 Global Digital IQ Survey: PwC, PwC
18 Stats About Marketing Analytics That Will Make You Nervous, 2016
CMO FutureScape, IDC 2016
Digital business through algorithms and digital humanism, Gartner
CMOs: Own mobile to own your customers. How to organize for mobile succes, Forrester
Digital Evolution: Learning from the Leaders in Digital Transormation, The Economist
Data-driven insights will help businesses move beyond big data in 2016, Forrester
The 2016 MarTech data report, Openprise
@Kreiser Anna
DZIĘKUJĘ!
pl.linkedin.com/in/kreiseranna