Social Media Marketing
1What is Social Networking?
Blogs
Forums
“No man is an island...”
John Donne
Rethinking MarketingOutbound Marketing• Telemarketing• Trade shows• Direct mail• Email blasts• Print ads• TV/radio ads
Inbound Marketing• SEO / SEM• Blogging• Social Media• RSS• Free tools/trials• Viral videos
Interruption Permission
2What is Social Media?
Blogs
Forums
It is about how people find information
Browse Search Share
3Kinds of social media
Social news
Case: Dell IdeaStorm
• Consumers post ideas and vote
• Free market research• YouTube video
Social sharing
Social networks
Case # 1: Farmers Miss Switch“Submit photos, vote and win a spot in the next TV ad”
Case # 2: Handbag Planet
• Launched new site• Gave away one purse
of choice per hour for 24 hrs
• Twitter/website• Viral entry• Vocal presence• Problem solving
Social bookmarking
4Social Media benefits
Scope of social media universe
• Five of the top 10 fastest-growing Web brands are user-generated content sites
• Sixty-seven percent of businesses say that the best source for advice on products and services are their consumers
• Forty-five percent of adult Internet users have created content online
• There are about 2.2 million blog posts per day
http://www.nielsenbuzzmetrics.com/cgm.asp
Why shift budget to SMM?
• Helps manage Heinekens reputation.
• Builds brand awareness and helps improve how people view the brand.
• Gets you closer to your customers. Learn about their needs then respond. Discuss converse, debate.
• Offers creative and effective ways to learn insights not previously available.
• Features new and inexpensive ways to support your customers.
• Is less expensive than traditional advertising.
• Offers various ways to measure and track performance.
5About me
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