ONWARD TO AUTONOMOUSNew apps and digital services in Automotive

SPOTKANIA LIDERÓW RYNKU MOTORYZACYJNEGO „MISSION IMPOSSIBLE”

Moto Park Kraków, 10 maja 2018, DNB Bank Polska S.A.

Olaf Bujak

COMARCH Automotive BDM

Comarch & Automotive?

3 min brief explanation

COMARCH AT A GLANCE

GLOBAL EXPANSION

DIVERSIFIED PORTFOLIO

Telecommunications Financial Services Retail Oil & Gas Technology Automotive

CONNECTED CARS DEVELOPMENT SERVICES PROVIDER

SMARTPHONE

INTEGRATIONMOBILE INFOTAIMENT

Google Android

Apple iOS

Windows Mobile

Others e.g.:

Symbian

MeeGo

Tizen

Linux i.e. GENIVI

Android Automotive

Embedded Web

MirrorLink

Others e.g.:

Apple CarPlay

Android Auto

SmartDeviceLink

mySPIN

R&D e.g. ViWi

CONNECTIVITY & IOP

Bluetooth Classic

/ Low Energy

Others: Long, Medium,

Close distance range

Embedded programming

UPnP & DLNA

R&D, PoCs

Development

Multi

Brand/Markets

Driving

Distractions

Compliant

UX/UI

Quality

Assurance

with IOPONLINE SERVICES, PROVIDERS, CONTENT INTEGRATION & AGGREGATION

• Global projects

• TOP100 Enterprises

• Gartner, Forrester, IDC

recognized products

ACTIVE IN STANDARISATION

2007 20122011 2014 2015

Design, development and

maintenance of:

UPnP Certification Test Tool

Support and maintenance of:

Compliance Test Tool

Media Verification Test Tool

Link Protection Test Tool

Development and maintenance of:

Conformance Test System

Application Certification

Management System

RockScout application R&D and PoCs…

Design, development and maintenance of:

Certification Test System Solution

Automated Test System software & Custom

equipment

Design and development of:

OIC Certification Test Tool

Own ideas…

COMARCH IOT PLANT

Piotr KołtunIoT Plant BDMpiotr.koltun@comarch.com

TRUSTED INNOVATION PARTNER

+25Y DIGITAL TRANSFORMATION CHAMPION

Apps and online services in Automotive

RETROFITING

Plug the device into

your car

Start engine

Run the Ecolizer

application

Start Log

BT name: OBDII

PIN: 1234

SMARTPHONE INTEGRATION (LEADING SOLUTIONS)

Consumer Electronics

Driven

CAR industry

driven

SMARTPHONE INTEGRATION: Entertaiment

SMARTPHONE INTEGRATION: Rear Seat & Sharing

SMARTPHONE AND OEM CAR INTEGRATIONS

ONLINE SERVICES: Parking

3rd PARTIES AGGREGATION: Smart Home

Most popular smart home devices integrated

In-car application

Dashboard alerts

Location based rules

PLATFORM PLAYERS INTEGRATION: AI & voice

Alexa, play Rihanna

from Spotify

technologies.comarch.comCopyright © 2015 Comarch Technologies 20

Dumb car? Learn Telco lessons!

Comarch Technologies @ TU Automotive Europe 2015

Design? Fuel efficiency?Great technology

… is becominga commodity?

CAUTION

DUMP

PIPE

AHEAD

Winning

case?

Cars become the fastest-growing mobile device

category, with every vehicle turning into a node

in a much larger network and ecosystems.

CAR CONNECTED CAR AUTONOMOUS & ELECTRIC CARS

CAR AS A SERVICE

„SPEED IS THE ESSENCE OF WAR” Sun Tzu born 544 p.n.e.

WHATS NEXT?

Building the „ecosystem” of

features that are part of clients

everyday life - difficult to leave this

ecosystem and change the brand

when buying a new car or

mobility services…

CUSTOMER IS THE BIGGEST ASSET (not the car itself)

IN THE PROCESS THE CAR MAKERS will

EFFICIENT CAMPAIGN

Right Person (Customer

Score)

Right Time (LifecycleAnalysis)

Multi-Step

Multi-Channel

Right Offer

Gather the contextual data

Keep the control

And maintain opportunities with

ADVANCED MARKETING

AUTOMATION

APPS AND DIGITAL SERVICES are ENABLER

add Gamified

mechanics for

emotional

layer

Operator of

Multipartner

Programs

& Coalitions

target with

Proximity,

Geolocation,

Contextual

Data

Introduce

Personalizatoin,

Recognition

and Tiering

Achieve new

revenue

streams

AUTOMOTIVE INDUSTRY (RE)-EVOLUTION?

Are we here

NOW?

Reshaping

the Value Chain

Mobility

Revolutions New Business

Models Battle of

The Worlds

Next Generation

Car UsersDisruptors

And innovations

How to

monetize

Future of dealership?

Understanding

consumer needs

Real-timeCustomerfeedback

Cross-Industry

Data Sharing

Are customers

ready to pay

https://www.linkedin.com/in/olafbujak/olaf.bujak@comarch.com

?