Indus Vision

Indus Vision Profile

Big Ticket items 2010

BTL Activities

2011 Big ticket items

2011 Indian Content

2011 First Quarter

Introduction

Pakistan's first independent satellite channel

24-hours entertainment channel with:

Dramas & Sitcoms

Entertainment shows

Cooking & Fashion shows

Talk shows

Television films, Cartoons, and more.

ProfileGoal

“To cater to all the classes with a unified medium”

Purpose

“Indus Vision not only provides entertainment to viewers but also infotainment, fashion scoops and reality TV”

Channel Objectives

To promote entertainment in Pakistan

Set benchmark in the entertainment industry

Launch new concepts; reality shows

To shape the industry

Channel Administration

Broadcasting on box TV and cable network.

Subscripting model whenever it arrives in Pakistan.

Production facilities to be maintained by Indus TV.

Equipment to be maintained by Indus TV Admin Manager.

Strategy Manager is responsible for over all programming activities,

operations and programming schedules which are to be establish in

accordance with the policies.

Use of the channel entertainment related audio, video production and

equipment shall be limited to Indus Vision employees under supervision

of General Manager.

Policies

Programming Sources

Programs will fall into one of the following categories:

Material enforced by government private channel to be required to runlive simultaneously on all channels.

Live or recorded programs Locally produced programs/ series Purchased & Roadblock software Satellite reception

Cont’d . . .

Program priorities and scheduling

Scheduling the use of Indus Vision channel broadcast time shall be

responsibility of channel’s CEO or designee.

Scheduling will be in accordance with the channels priorities and

availability of equipment and resources.

Emergency over ride notification

Entertainment

Infotainment

Advertising/ paid programming / branding

Cont’d . .

Programming Guidelines

Operating policy as set forth herein

All materials broadcasted to be related to matters of entertainment and

interest to the Pakistani community which include and not in conflict

with the following:

Programming of an emergency nature involving public health or

safety

Programming which is initiated by Indus TV Network

Programming initiated by external production house but support of

their operational missions of network.

Programming which sets new standards of entertainment

New Programs

&

Dramas

“Complete Set of Programs”

DETAILS

Morning Show

Duration : 04 Hours

Week Days

Morning Lounge

Indus YOGA

Meditation, therapies,

tips for natural

remedies taught by

Yogi Wajahat ( with his

7 year experience)

Mehandi Laga

ke Rakhna

The way eastern girls

groom with “Heena”

Morning Lounge

Pak Raha Hai Kya

Chef SANA shares delicious recipes with viewers who can cook at home

“A Complete Morning Package”

New Shows

1. CIK (Crime Investigation Karachi)

2. MAA TU HI TOU JANNAT MERI

3. KISMAT KONNECTION

CIK (Crime Investigation Karachi)

Semi Govt. has established crime investigation centers in

different areas of the country due to failure of the police in

controlling / Investigating crimes. Police will provide details of

cases to C.I Team and they will investigate it.

A reality show

Participants are tasked with

buying gift for their Mothers

The host talk about their strange

and idiosyncratic behaviour

throughout the activities.

Their stereotypical facades lay

deeper more complex human beings

“MAA TU HI TOU JANAT MERI”

MAA TU HI TOU JANNAT MERI

Kismat Konnection is a game

show. Where a contestant

chooses one Locker from a

selection of 30. Each

Locker contains a cash

value from Rs.5 to

Rs.1,00,000.

Kismat Konnection

JAANEY KIA BAAT HUI

MOHABBATON MEIN HISAAB KAISA

New Dramas

JAANEY KIA BAAT HUI

Record breaking soap for Indian home box

Office.

Success in marriage does not come merely by

finding the right companion, but by being the

right companion.

Jaane Kya Baat Hui is a story of Aradhana,

played by Shweta Tiwari who is caught in

a loveless marriage with Shailendra, played by

Sanjeet Bedi.

Mohabbaton Main Hisaab Kesa

Love is the strongest, pure and precious feeling that

can’t be bought nor can be sold. Such things can

never be counted.

Our story revolves around people who wants to

receive the price of love either in just or unjust way.

Pakistan Sangeet Icon (Season 2)

Kaun Banegi Cooking Queen (Season 2)

Bridal Show

Baat Say Baat Samina Pirzada Key Sath

Uncensored with Noor

Big Ticket Items 2010

Big

Ticket

Items

2011

JAANEY KIA BAAT HUI

Record breaking soap for Indian home box

Office.

Success in marriage does not come merely by

finding the right companion, but by being the

right companion.

Jaane Kya Baat Hui is a story of Aradhana,

played by Shweta Tiwari who is caught in

a loveless marriage with Shailendra, played by

Sanjeet Bedi.

Beauty, Glamour, Make- Over's, Fashion & a lot more for

women

Kaun Banegi Cooking Queen

Season 2Another season of not just simple cooking but also thrills of

spills. Pakistan’s first cooking reality show where women will

be analyzed by panel of judges and required to cook within a

restricted time limit. They are picked on voting basis, taste,

aesthetic presentation skills and a lot more

Indian Content

JAANEY KIA BAAT HUI

Record breaking soap for Indian home box

Office.

Success in marriage does not come merely by

finding the right companion, but by being the

right companion.

Jaane Kya Baat Hui is a story of Aradhana,

played by Shweta Tiwari who is caught in

a loveless marriage with Shailendra, played by

Sanjeet Bedi.

Only on

MTV Profile

Big Ticket items 2010

BTL Activities

2011 Big ticket items

2011 Indian Content

2011 First Quarter

Over 340 millions viewers in 100 countries

Largest music brand in the world

Present in popular culture for 25+ years

A liberal agenda to a finely tuned audience segment

From music videos & Programs to reality based shows Top tier influence on youth

The Brand

GoalTo be a lifestyle for the youth like it is internationally

Channel Objectives To promote music in Pakistan

Shape & Set new benchmark’s in the music industry

Launch new concepts; reality shows

Provide youth a platform to promote music

Channel Profile

“MTV” was launched in Oct 2006 by Indus

Network.

Bridge cultural gap & promote the Pakistan

music industry.

MTV Pakistan

Channel Policies

Programming Guidelines All materials broadcasted to be related to matters of entertainment to

the Pakistani community which include and not in conflict with the

following:

Programming of an emergency nature involving public health or

safety

Programming which is initiated by Indus TV Network

Programming initiated by external production house but support of

their operational missions of the network.

Programming which sets new standards of entertainment

Programming of sponsored events

Programming RestrictionsMTV Pakistan will not broadcast the programming containing the

following:

Explicit content & Pirated content is outclassed

Linguistically inappropriate content

Ideas that are strongly vetoed by Pakistani community

Content that has emphasis on physically revealing individuals

Copyrighted material will not be broadcasted unless written proof of

clearance can be presented to the principal

Other programming which is otherwise prohibited by the law

Branding OptionsMTV Networks branding options are implemented globally and cover

but are not limited to:

All elements of branding will include a production / branding cost.

The integrity of the screen will be universal across the Viacom

Networks, thus there will be no Placement of logo’s and P.I.P or Scrolls.

Brand imagery / creative will not be placed on main backdrops /

Green Screens / projections.

Branding Options

Product placement to be implemented with subtle execution and at

the discretion of the localized franchise.

Subtle execution of product pointers within the flow of script and

without usage of brand identifiable nomenclature.

Nomenclature for I.H.S programming to be utilized in the following

manner:

MTV & Brand Presents…..

Brand Presents…..

Primary Nomenclature can be linked with programming

if it is event / BTL / OOS based

Channel Administration Channel to be broadcasted on cable network.

Channel to have subscription model whenever it arrives in Pakistan.

Production facilities & Equipment to be maintained by Indus TV

Admin Manager.

Strategy Manager is responsible for over all programming activities,

operations and programming schedules which are to be establish in

accordance with the policies.

Use of the channel entertainment Equipments & recording shall be

limited to MTV Pakistan employees under supervision of General

Manager.

Program Review The management preserves the right to preview all programs prior to

broadcast to determine compliance with fore mentioned guidelines,

objectives and restrictions.

In the case of conditional approval, program may be deemed

appropriate, except for the technical deficiencies or stated objectionable

or offensive program portion which will be listed as needing revision or

deletion from the program.

Sponsorship of program will derive option of meeting all the

specified change or withdrawing program from consideration

altogether.

Program priorities and scheduling Scheduling the use of MTV Pakistan channel broadcast time shall be responsibility

of channel’s CEO or designee.

Scheduling will be in accordance with the channels priorities and availability of

equipment and resources.

Emergency over ride notification

Entertainment

Infotainment

Advertising/ paid programming / branding

Programming Sources Material enforced by government pvt channel to be required to run live

simultaneously

Live or recorded programs

Locally produced programs/ series

Purchased & Roadblock software

Satellite reception

Top 10 agencies

1. Group M

2. The Brand Partnership (Pvt.) Ltd

3. Pak Mediacom

4. Synergy

5. Manhattan International (Pvt.) Ltd

6. Blitz Advertising

7. Interflow Communication (Pvt.) Ltd

8. Spectrum Communication (Pvt.) Ltd

9. Ideas Workshop Communication

10. Sports Inc Karachi

2010 Big Ticket Items

MTV Dance off

MTV Shikra

MTV Carrari

MTV Roasted

MTV Unplugged

MTV Stunt Mania

MTV News

MTV Music Awards

MTV Roasted

MTV Dance off

MTV Guru

MTV Carrari

BTL Activities 2010

BTL Activities 2011

Big Ticket Items 2011

MTV BHEJA FRY

MTV Love Lock Down

Big Picture

MTV School (Battle Field)

MTV Unplugged

MTV Most Wanted

MTV BHEJA FRY

A mind boggling game

show with VJ Syra.

Win fabulous prizes in

every round. Outwit,

outplay and win the way

to the grand bumper

prize!

MTV Love Lock DownLove lockdown a way through one

can express his/ her love stories without any hesitation for fun rather than taking it seriously.

MTV provide loving hearts a lot

of excitement.

Love lockdown only on MTV Pakistan...

“Just said it lot”

MTV School (Battle Field)

MTV Big Picture

Trailers of recent, classic films

and the making- of, as it offers

more insight into how it was

made, and to credit the film

crew.

The content of MTV Big Picture

is released by 20th Century Fox

on MTV Pakistan by Spell

Movies. It highlights movies

available now on original DVDs

and Blue- Ray in Pakistan.

MTV UNPLUGGED

MTV Most Wanted

She's smart, she's funny and

she's beautiful!

VJ Syra brings you a new show.

It will be live telecasted.

Indian Content

2011 First Quarter

Back to school week

Valentine day

Basant Day

Women’s Day

Pakistan day

Back To School MTV will celebrate the First week of January as “Back To school”

Valentine day

BASANT

MTV at Gym Khana’s mela is

always a hit!

Live transmission at the mela

where the VJs interact with

the youth celebrating & flying

their kites.

Night Show- LIVE concert of

rock stars

Women’s Day runs strong

bringing social awareness of

the struggles of women

worldwide.

Women’s rock fest will be

arranged to empower and

support independent women

musicians from around the

country including our top

female artists such as Zeb &

Haniya.

8 March 2011 WOMEN’S DAY

Pakistan day

YOUR BRAND CAN BE HERE!

I want my MTV

Everyone is here . .

Revamped

Indus News

Local news

International news

Entertainment news

Events

Political analysis

Business news

Stock market updates

Channel Profile 24 hour Urdu channel covering the following

General Changes New sets of international standards put up with new plasmas

Duration of LIVE transmission has extended providing instant coverage of

major events and current information to viewers

New graphics view that displays the content well

Added flexibility and customizability

Added ability to sort with adaptive template

High profile guests invited to talk shows

Revamped

GoalTo have an influence on political discourse

PurposeTo inform and educate people via report of a recent event; intelligence; information or

the presentation of a report on recent or new event. .

Channel ObjectivesDeliver up-to-the minute, accurate, impartial and independent news, analysis and

insights.

Provide fast and comprehensive coverage of local and international events.

Offer a comprehensive news service each hour, including sports, business, and

weather updates from across Pakistan.

To encourage viewers to interact with the channel, comment on issues and put their

questions to experts.

Bringing Pakistan to the world and world to Pakistan by offering comprehensive and

in-depth coverage of world affairs.

Channel Introduction

Channel Administration

Channel to be broadcasted on box TV and cable network.

Channel to have subscription model whenever it arrives in Pakistan.

Production facilities to be maintained by Indus TV.

Equipment to be maintained by Indus TV Admin Manager.

Strategy Manager is responsible for over all programming activities, operations and

programming schedules which are to be establish in accordance with the policies.

Use of the channel entertainment related audio, video production and equipment shall be

limited to Indus News employees under supervision of General Manager.

Programming SourcesPrograms on Indus News will fall into one of the following categories:

Material enforced by government private channel to be required to run live simultaneously

on all channels.

Live or recorded programs

Locally produced programs/ series

Purchased & Roadblock software

Satellite reception

Channel Policies

Program priorities and schedulingScheduling the use of Indus News channel broadcast time shall be responsibility of channel’s

CEO or designee.

Scheduling will be in accordance with the channels priorities and availability of equipment and

resources.

Emergency over ride notification

Entertainment

Infotainment

Advertising/ paid programming / branding

Programming GuidelinesAll materials broadcasted to be related to matters of entertainment and interest to the Pakistani

community which include and not in conflict with the following:

Programming of an emergency nature involving public health or safety

Programming which is initiated by Indus TV Network

Programming initiated by external production house but support of their operational missions

of network.

Programming which sets new standards of entertainment

Programming of sponsored events

Women Achievers’ Award

8 March 2010

Celebrating Womanhood on 8 March 2010,

Women Achievers award salutes women of

excellence where we are telling everyone...

look at these women, their achievements. Give

your daughter a chance!

Big ticket Item 2010

SEHAT Online

Debate

KHULI BAAT

Hot Issues

Sports Round up

Islamabad Calling

Quarter Programming

SEHAT ONLINE

Thematic weekly episodes with doctors and LIVE calls taken where 2

experts (high profile / well known) are invited everyday

Changes New theme every week

New set

Frequency per week: 1

Anchor: Dr. Shahzad

Duration: 40 min

NEW THEMES

1. Blood Pressure 8. Kidney Problems

2. Dermatology 9. Obesity

3. Pregnancy 10. Childbirth

4. Diabetes 11. Family Planning

5. Heart Problems 12. Polio

6. Infertility 13. Cancer

7. Menopause 14. Joint Diseases

SEHAT ONLINE

Show Format

Indoor + Outdoor locations

Discussion of socio-political problems

Q/A session with studio audience - 4 experts invited

Anchor: Shaheen SalahuddinDuration: 40 min

Frequency per week: 3

Debate

Hosted by the famous ex cricketer Sikandar Bakht covering all major

sports events occurring globally

Changes:

Female host has been added

New set

Live calls from Sports experts

Sikander Bakht as analyst

Anchor: Sikander Bakht/Female Host

Duration: 40 min

Frequency per week: 7

Sports Round up

Show Format

2 guests invited on each show

Beepers – Include political analysts from Islamabad

and Lahore (real time discussions)

Anchor: Shaheen SalahuddinDuration: 40 min

Frequency per week: 4

KHULI BAAT

Current affairs program with analysts invited for discussion on

recent political events

Anchor: Ashraf AzeemDuration: 40 min

Frequency per week: 3

Hot Issue

Show Format

Interactive Current Affairs based show with political analysts

invited for discussions

Anchor: Nadeem HussainDuration: 40 min

Frequency per week: 4

Islamabad Calling

Only on

G Ka Boom launched in 2006 and is soaring high since

then.

HIGHEST RATED channel in not only in music industry but

also in miscellaneous channels.

1. Pak Mediacom

2. GroupM

3. Orient Advertising (Pvt.) Ltd

4. The Brand Partnership (Pvt.)Ltd

5. Brain Child Production (Pvt.) Ltd

6. Interflow Communication (Pvt.) Ltd

7. Starcrest Communications

8. Boost Communications (Pvt.) Ltd

9. Al Hamra Communication -LHR

10. Manhattan International (Pvt.) Ltd

2010 Top 10 Agencies

Chakkas Morning (Highest rated slot)*

Love Meter

Unforgettable

Back to Back Music

Say SHAWA

Sitcoms : AAG AUR PANI

JUTT and Bond

* As per People meter

2010 Big Ticket Items

All New Bollywood Songs

In

CHAKKAS MORNING

Back to Back Music

UNFORGETTABLES

Show reel (comedy)

A love percentage where viewers send SMS to see their compatibility with their

partners on screen

5000 SMS everyday where everyone is acknowledged

60 % of SMS are for love meter

An opportunity for brands to display their logo, it’s graphics on screen for 4 hours

everyday during love meter

Each reply to recipient will be sent with the brand name

Love Meter

Brand color/ graphics

Your brand

Love Meter

Indian Content

90 % of music played on

G Ka Boom is “Bollywood”

2011 Quarter Programming

Karaoke branding

Top Ten Chart (Back to Back)

L- Shape branding

Love Meter

Chakkas Morning

Unforgettable

Back to Back Music

Karaoke Branding

Your Brand

Top Ten ChartBack To Back Music

L-Shape Branding

Picture In Picture

Your Brand

Your Brand

Brand color/ graphics

Your brand

Love Meter

UNFORGETTABLES

Only on Indus Entertainment