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ZAPOWIEDZIA Companion to New Media DynamicsJohn HartleyJohn Wiley & SonsA Companion to New Media Dynamicspresents a state-of-the-art collection ofmultidisciplinary readings that examinethe origins, evolution, and culturalunderpinnings of the media of the digitalage in terms of dynamic changePresents a state-of-the-art collection oforiginal readings relating to new media in 9781444332247terms of dynamic change Featuresinterdisciplinary contributions 08.02.2013encompassing the sciences, social Oprawa: twarda sciences, humanities and creative arts505 PLN Addresses a wide range of issues fromthe ownership and regulation of newmedia to their form and cultural usesProvides readers with a glimpse of newmedia dynamics at three levels of scale:the macro or system level.Handbook of Social Media ManagementMike FriedrichsenSpringer-VerlagDigitization and Web 2.0 have brought empirical findings and applications,aboutcontinuous changefromyielding an interesting overview oftraditional media management to new interdisciplinary andinternationalstrategic, operative and normativeapproaches. 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Chapter topics cover ethics9780133126242and social responsibility in marketing communications,promotions01.02.2013 opportunity analysis,brand andOprawa: mikka corporate imagemanagement, 387 PLN consumer buyer behaviors, business-to- business buyer behaviors, advertising management, advertisingmedia selection, trade promotions, consumer promotions, personal selling, public relations and sponsorship programs, databaseand directmarketing programs, internet marketing, and The Routledge Companion to Advertising and Promotional Culture Emily West Taylor & Francis The Routledge Companion to introduces how people construct Advertising and Promotional Culturepromotional meaning and are provides an essential guide to the key constructed as consumers, markets, issues, methodologies, concepts, and labor by advertising forces. debates, and policies that shape our Identities analyzes the ways that everyday relationship with advertising.advertising constructs images and The book contains eight sections:definitions of groups -- such as gender, Historical Perspectives considers therace and the child -- through industry9780415888011historical roots and their relationship to labor practices, marketing, as well as30.04.2013 recent changes of contemporary through representation in advertising advertising and promotional practice.texts. 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ZAPOWIEDZIStrategic Customer Management: IntegratingRelationship Marketing and CRMAdrian PayneCambridge University PressRelationship marketing and customer examples and case studies from aroundrelationship management (CRM) can bethe world connect theory with globaljointly utilised to provide a clear practice, making this an ideal text forroadmap to excellence in customer both students and practitioners keen tomanagement: this is the first textbook to keep abreast of changes in this fast-demonstrate how it can be done. moving field.Written by two acclaimed experts in thefield, it shows how an holistic approach 9781107014961tomanaging relationships withcustomers and other key stakeholders 31.03.2013leads to increased shareholder value. Oprawa: twarda Takinga practical,step-by-step399 PLN approach, the authors explain theprinciples of relationship marketing,apply them to the development of aCRM strategy and discuss keyimplementation issues. Its up-to-datecoverage includesthe latestdevelopments in digital marketing andthe use of social media. TopicalThe Story of Purpose: The Path to Creating a BrighterBrand, a Greater Company, and a Lasting LegacyJoey ReimanJohn Wiley & SonsA proven methodology for building a purpose from Procter & Gamble,purpose-powered organization Some McDonalds, Newell Rubbermaid andideas are bigger than others, and the many more purpose-driven companies.Master Idea--your companys purpose-- These stories come to life in ais the biggest. 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ZAPOWIEDZI Newsjacking: The Urgent Genius of Real-Time Advertising Grant Hunter Thames & Hudson From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, "Newsjacking" features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and9780500516720concepts the authors have devised through their groundbreaking research,15.04.2013 "Newsjacking" combines principles andOprawa: twarda creative strategies with inspiring yet 130 PLN rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestle, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others. Nontraditional Media in Marketing and Advertising Robyn Blakeman SAGE Publications A concise guide that offers a step-by- step approach to the strategic use of alternative media by both the marketing and advertising professions. The text looks at why a marketing team might employ the use of alternative media vehicles over (or alongside) more traditional ones, how it can be used to9781412997614attract smaller niche markets, and where alternative media is headed. Key08.03.2013 features of this book include: specificOprawa: mikka alternativemedia methods are 120 PLN discussed inseparatechapters, including electronic and social media, mobile media, out-of-home and transit media, and direct marketing and sales.6www.abe.pl 7. POLECAMY 50 Digital Team Building Games: Fast, Authentic: The Politics of Ambivalence Fun Meeting Openers, Group Activities in a Brand Culture John Chen Sarah Banet-Weiser John Wiley & Sons New York University Press 9781118180938 9780814787144 27.04.201206.11.2012 Oprawa: mikkaOprawa: mikka Cena: 90 PLNCena: 93 PLNUse technology to increase loyalty and productivity in your employees 50 DigitalBrands are everywhere. Branding is central to political campaigns and politicalTeam-Building Games offers fun, energizing meeting openers, team activities, andprotest movements.group adventures for business teams, using Twitter, GPS, Facebook,smartphones, and other technology. Fashion Promotion: Building a Brand Becoming a Public Relations Writer: Through Marketing A Writing Workbook Gwyneth Moore Ronald D. Smith Bloomsbury Publishing Taylor & Francis 9782940411870 ISBN: 9780415888028 29.10.201211.01.2012 Oprawa: mikkaOprawa: mikka Cena: 133 PLN Cena: 239 PLNFashion Promotion is an inspiring and practical guide to promoting a brand. ItBecoming a Public Relations Writer is a comprehensive guide to the writingaddresses the new ways in which brands engage with customers, through the process for public relations practice. Using straightforward, no-nonsenselatest digital channels as well as traditional methods. language, realistic examples, easy-to-follow steps and practical exercises, this textintroduces the various formats and styles of writing you will encounter as a publicrelations practitioner. Becoming a Public Relations Writer: Brand Anarchy: A Writing WorkbookManaging Corporate Reputation Ronald D. Smith Stephen Waddington Taylor & FrancisBloomsbury Publishing 9780415893428 9781408157220 12.01.201229.03.2012 Oprawa: twardaOprawa: mikka Cena: 505 PLN Cena: 72 PLNBecoming a Public Relations Writer is a comprehensive guide to the writingAs the media landscape looks increasingly diverse and anarchic, individuals,process for public relations practice. Using straightforward, no-nonsense organisations and governments should not waste time wondering whether theylanguage, realistic examples, easy-to-follow steps and practical exercises, this text have lost control of their reputations. The simple fact is that they have never hadintroduces the various formats and styles of writing you will encounter as a public control. The question is what they can do about it now, and what they need torelations practitioner. consider for the future. Brand Bible Brand Revolution: Rethinking Brand Identity Debbie MillmanMarie-Claude Sicard Rockport Publishers Palgrave Macmillan 9781592537266 9781137019486 17.01.201209.11.2012 Oprawa: twardaOprawa: twarda Cena: 159 PLN Cena: 138 PLNBrand Bible is a comprehensive resource on brand design fundamentals. It looksBrand Revolution goes against the traditional approaches to brand management,at the influences of modern design going back through time, delivering a shortand shows the need for a radical shift in the way we think about marketing. It putsanatomical overview and examines brand treatments and movements in design.into practice an original method developed over years of consulting with some ofEuropes top luxury brands, as well as the authors experience teaching businessand marketing to students and professionals in Europe, the UK, US. Brand You Branding Yourself John PurkissErik Deckers Pearson Education Pearson Education 9780273777694 9780789749727 01.08.201210.07.2012 Oprawa: mikkaOprawa: mikka Cena: 82 PLNCena: 82 PLNIn the modern workplace, clearly defined hierarchies are on the wane, few of us Want a new job or career? Need to demonstrate more value to customers orhave jobs for life and many of us have portfolio careers or are self-employed. In employers? Use todays hottest social media platforms to build the powerfulthese self-reliant times, its essential to be remembered for the right reasons.personal brand that gets you what you want! In this completely updated book, ErikBrand You helps you develop a powerful personal brand, both on- and offline, andDeckers and Kyle Lacy help you use social media to attract new business and jobshows you how to. opportunities youll never find any other way.www.abe.pl7 8. POLECAMY Classical Rhetoric and ModernConsumers Responsiveness to Brand Public Relations Partnerships Charles MarshRomani Jessica Taylor & Francis VDM Verlag 97804156260029783639460582 09.11.2012 28.11.2012 Oprawa: twarda Oprawa: mikka Cena: 425 PLNCena: 169 PLNThis book expands the theoretical foundations of modern public relations, aDuring the last decades destination branding has achieved more and moregrowing young profession that lacked even a name until the twentieth century. As attention from DMOs, which attempt to exploit the benefits deriving from thethe discipline seeks guiding theories and paradigms, rhetorics both ancient andcombination between a strong brand, a good marketing and networkmodern have proven to be fruitful fields of exploration. functioning society theory, management.and reflection. Corporate Reputation: BrandCulture and Public Relations: and CommunicationLinks and Implications Chris Fill Krishnamurthy Sriramesh Pearson EducationTaylor & Francis 97802737275909780415887267 09.02.2012 05.06.2012 Oprawa: mikka Oprawa: mikka Cena: 230 PLNCena: 451 PLNWhy should and how can organisations manage their reputations? All Culture and Public Relations explores the impact of culture - societal andorganisations, the executives who direct them, the employees who create valueorganizational - through the global lens of public relations. Structuring the volumeand their stakeholders who influence them, all interact and can impact corporate around three themes -- culture as an environment for public relations.reputation. In a 24/7 media environment, where even a tweet can shapeimpressions, the importance of reputation management has never been higher. Defending Your Brand: How SmartDesigning Brand Identity: An Essential Companies Use Defensive Strategy Guide for the Whole Branding Team Tim CalkinsAlina Wheeler Palgrave Macmillan John Wiley & Sons 97802303403439781118099209 04.09.2012 07.12.2012 Oprawa: mikka Oprawa: twarda Cena: 100 PLNCena: 164 PLNDefensive strategy is a brutal business. This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance. Follow Me! Creating a Personal Brand Heritage and Social Media with Twitter Sarah-Jayne GrattonElisa Giaccardi John Wiley & SonsTaylor & Francis 97811183363429780415616676 03.08.2012 14.06.2012 Oprawa: mikka Oprawa: mikka Cena: 90 PLN Cena: 138 PLNMake the most of Twitter as a tool for creating a personal brand Twitter boastsHeritage and Social Media explores how social media reframes our understandingmore than 100 million active users with 50 million of them actively tweeting every and experience of heritage. Through the idea of participatory culture the bookday, making Twitter an indisputably powerful marketing platform. Personal Brandbegins to examine how social media can be brought to bear on the encounter withwith Twitter escorts you through using Twitter to create and execute a surefireheritage and on the socially produced meanings and values that individuals andpersonal marketing campaign that spans the globe.communities ascribe to it. International Employer Brand Lifestyle Brands: Management A Guide to Aspirational Marketing Lena Christiaans Stefania Saviolo Springer-VerlagPalgrave Macmillan 97836580045529781137285928 27.11.2012 23.11.2012 Oprawa: mikka Oprawa: twarda Cena: 259 PLNCena: 138 PLNThe increasing globalization of business activities forces companies to recruitWhat do Apple, Patagonia, Virgin and Slow Food have in common? Why dohighly skilled employees all over the world. In order to attract these talents,millions of people identify with Nike and idolize Ferrari cars? Why are some brandsemployers have to differentiate themselves through a unique employer brand,simply fads that emerge suddenly and then disappear as quickly, while othersappealing to diverse target audiences. become part of a lifestyle and are never forgotten?8 www.abe.pl 9. POLECAMYLikeable Social MediaMarketing Semiotics: Signs, Strategies, and Brand ValueDave KerpenLaura OswaldMcGraw-HillOxford University Press9780071813723978019956649501.12.2012 16.02.2012Oprawa: twarda Oprawa: twardaCena: 100 PLNCena: 319 PLNThis title includes access to 3 exclusive ebooks for hardcover readers only! TheEveryday consumers buy into the concept of brands and their associatedsecret to successful word-of-mouth marketing on the social web is easy: bemeanings - the perception of quality, a symbolic relationship, a vicariousLikeable. experience, or even a sense of identity.Mastering Story, Community Millennials, News, and Social Media: Isand InfluenceNews Engagement a Thing of the Past?Jay Oatway Paula M. PoindexterJohn Wiley & SonsPeter Lang Publishing9781119940715978143311497713.04.2012 03.08.2012Oprawa: twarda Oprawa: mikkaCena: 90 PLN Cena: 151 PLNYour digital presence tells the story of who you are...so what should you beWhy doesnt the Millennial Generation embrace news as its grandparentssaying? In a world overflowing with the noise of Facebook updates, tweets, blog generation did? Who or what is responsible for the rejection of news by thisposts, Pinterest pins and YouTube video responses, its difficult to connect with generation born between the early 1980s and late 1990s? Is Millennial enthusiasmthe people who matter most to your business and your career.for social media related to a lack of affection for news?Modeling and Mining Ubiquitous SocialOnline Consumer Behavior: Theory andMediaResearch in Social MediaMartin AtzmuellerAngeline G. CloseSpringer-VerlagTaylor & Francis9783642336836978184872969831.08.2012 31.05.2012Oprawa: mikka Oprawa: twardaCena: 198 PLNCena: 255 PLNThis book constitutes the joint thoroughly refereed post-proceedings of the Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the waySecond International Workshop on Modeling Social Media, MSM 2011, held in consumers and advertisers behave. It is crucial to understand how consumersBoston, MA, USA, in October 2011, and the Second International Workshop onthink, feel and act regarding social media, online advertising, and online shopping.Mining Ubiquitous and Social Environments, MUSE 2011, held in Athens, Greece, Business practitioners, students and marketers are trying to understand onlinein September 2011.consumer experiences that help instill brand loyalty.Optimize: How to Attract and EngagePinterest for BusinessMore CustomersLee OddenJess LorenJohn Wiley & SonsPearson Education9781118167779978078974992527.04.2012 08.08.2012Oprawa: twarda Oprawa: mikkaCena: 90 PLN Cena: 72 PLNAttract, engage, and inspire your customers with an "Optimize and Socialize"The complete guide to profiting from Pinterest! Pinterest is todays hottest newcontent marketing strategy Optimize is designed to give readers a practical social media platform-and its perfect for businesses with small marketingapproach to integrating search and social media optimization with content budgets.marketing to boost relevance, visibility, and customer engagement.Pinterest PowerProblem Solved: A Primer in Design, Branding and CommunicationJason MilesMichael JohnsonMcGraw-HillPhaidon Press9780071805568978071486473001.10.2012 03.09.2012Oprawa: mikka Oprawa: twardaCena: 74 PLN Cena: 159 PLNThis is the quick-start guide to reaching more customers than ever on Pinterest - Problem Solved is the only book that teaches students and professionals how tothe hottest, fastest-growing social media site today. In January 2012, Pinterestrecognize the recurring problems common to all areas of communication andbecame the fastest-growing standalone website ever-surpassing Facebook, Myexplains how to solve them. Each chapter explores a different problem andSpace, and Twitter. concludes with a case study exploring a particular solution in detail.www.abe.pl9 10. POLECAMYPublic Relations Cases Real-Time Diplomacy: Politics and Power in the Social MediaDarrell HayesPhilip SeibCengage Learning Palgrave Macmillan9781111836825978023033942203.01.2012 14.05.2012Oprawa: mikka Oprawa: twardaCena: 260 PLNCena: 319 PLNPrimarily using Public Relations Society of America award-winning cases, "Public Real-Time Diplomacy explores the medias role in the process of political change.Relations Cases, 9E, International Edition" presents a clear theoretical grounding As a backdrop to the events of 2011, this book examines how diplomacy hasin the major areas of public relations. Using the ROPE process model (Research,evolved as media have gradually reduced the time available to policy makers.Objectives, Programming, and Evaluation), the authors keep students focused onthe strategic elements of exemplary communications campaigns.Retail Marketing and BrandingRichard Wagner: Self-Promotion and the Making of a BrandJesko Perrey Nicholas VazsonyiJohn Wiley & SonsCambridge University Press9781118489529978110740439707.12.2012 10.05.2012Oprawa: twarda Oprawa: mikkaCena: 186 PLNCena: 122 PLNRetail Marketing and Branding, 2nd Edition looks at how retailers can make moreThis book was first published 2010. All modern artists have had to marketout of their marketing money with retail best practices in branding and marketingthemselves in some way.spend optimization.Share This: The Social Media HandbookSocial Marketology: Improve Yourfor PR Professionals Social Media ProcessesChartered Institute of Public Relations (CIPR) Ric DragonJohn Wiley & SonsMcGraw-Hill9781118404843978007179049920.07.2012 01.07.2012Oprawa: mikka Oprawa: mikkaCena: 90 PLN Cena: 95 PLNShare This is a practical handbook to the biggest changes taking place in theManage all your social media marketing efforts with repeatable, improvablemedia and its professions by the Chartered Institute of Public Relations (CIPR)processes "In studying social media we must also embrace social sciences.Social Media Panel.Sociology, psychology, neuroscience, statistical analysis, ethnography, as well as marketing are at the source of Social Marketology, and Dragon explains how and why it matters to Separation).Social Media and Public Relations: Social Media AuditEight New Practices for the PRDeirdre Breakenridge Urs E. GattikerPearson EducationSpringer-Verlag9780132983211978146143602701.04.2012 29.10.2012Oprawa: mikka Oprawa: mikkaCena: 62 PLN Cena: 216 PLNIn Social Media and Public Relations: Eight New Practices for the PR Professional, Social media has drastically improved the way we can reach target audiences andsocial marketing pioneer Deirdre Breakenridge teaches and demonstrates the serve our customers. Like its financial counterpart, the social media audit (SMA)eight new skills and mindsets PR/marketing pros need to build brands and can be described as a formalized review of anorganizations social mediaengage customers in a social world.activities.Social Media for Academics:Social MediaA Practical GuideDiane Rasmussen Neal Brian DixonWoodhead PublishingJohn Wiley & Sons9781843346814978111834234306.08.2012 16.10.2012Oprawa: twarda Oprawa: mikkaCena: 263 PLNCena: 100 PLNThis book will provide an overview of social media technologies in the context ofHow to create an effective social media strategy for a school or district Schoolpractical implementation for academics, guided by applied research findings, leaders may be familiar with social media in their own lives, but many still needcurrent best practices, and the authors successful experiences with using socialhelp in effectively using social media in their professional practice.media in academic settings.10 11. POLECAMY Social Media in the Public Sector FieldSocial Media Investigationfor Law Enforcement Ines MergelJoshua L. Brunty John Wiley & SonsElsevier Science & Technology 97811181099399781455731350 07.12.2012 23.11.2012 Oprawa: mikka Oprawa: mikka Cena: 143 PLNCena: 58 PLNThis hands-on practical guide (and companion to the Social Media in the PublicSocial Media is becoming an increasingly important - and controversial -Sector ) offers a ready-to-use reference to help readers move smoothly throughinvestigative source for law enforcement. This project provides an overview of thethe development and deployment of effective new media strategies and policies current state of digital forensic investigation of Facebook and other social mediawithin their own organizations. networks and the state of the law, touches on hacktivism, and discusses theimplications for privacy and other controversial areas. Social Media Retrieval Social Media, Religion, and Spirituality Naeem Ramzan Marie Gillespie Springer Walter de Gruyter 97814471455479783110270457 05.12.2012 01.09.2012 Oprawa: mikka Oprawa: twarda Cena: 451 PLNCena: 432 PLNThis comprehensive text/reference examines in depth the synergy between Amongst books on religion and the internet, this collection is distinctive inmultimedia content analysis, personalization, and next-generation networking. addressing the interaction between social and mass media in the construction ofcontemporary religion and spirituality, and public understandings of them. Social TV: How Marketers Can Reach Socialnomics and Engage Audiences Mike ProulxErik Qualman John Wiley & SonsJohn Wiley & Sons 97811181674659781118232651 02.03.2012 07.12.2012 Oprawa: twarda Oprawa: twarda Cena: 90 PLN Cena: 74 PLNThe Internet didnt kill TV! It has become its best friend. Americans are watchingThis is the benchmark book on to the effects and implications of social media onmore television than ever before, and were engaging online at the same timeour daily lives, and how businesses can harness its power. "Socialnomics" is anwere tuning in.essential book for anyone who wants to understand the implications of socialmedia on our daily lives and how businesses can tap the power of social media toincrease their sales, cut their marketing costs, and reach consumers directly. Stand Out Social Marketing Strategic Brand Management Mike Lewis Kevin Lane Keller McGraw-HillPearson Education 97800717949619780132664257 01.12.2012 10.08.2012 Oprawa: mikka Oprawa: twarda Cena: 74 PLN Cena: 738 PLNCompeting on the social web isnt enough. You have to stand out! "Stand Out Incorporating the latest industry thinking and developments, this exploration ofSocial Marketing" explains how todays best-known brands draw attention thatbrands, brand equity, and strategic brand management combines apays in the crowded space of social media - and how you can do the same for comprehensive theoretical foundation with numerous techniques and practicalyour brand! insights for making better day-to-day and long-term brand decisions-and thusimproving the long-term profitability of specific brand strategies. The Better Mousetrap:The Impact of Social Inequality on Brand Invention in a Media Democracy Media: Innovations in Community Simon Pont John C. Pollock Kogan Page Taylor & Francis 97807494662139780415631181 03.11.2012 12.12.2012 Oprawa: mikka Oprawa: mikka Cena: 117 PLNCena: 451 PLNAdvertising can be great. Great advertising, that is. Brands live or die on the power This book is among the first to systematically explore the impact of communityof their advertising and the advertisers role is to build better mousetraps. But why inequality on reporting political and social change. Although most journalismdo we love certain brands and passionately or indifferently reject the rest?scholars are still fascinated by the impact of media on society, Media and SocialInequality explores the reverse perspective: the impact of society on media.www.abe.pl11 12. POLECAMY The Law of Reputation and BrandsThe Mobile Marketing Revolution in the Asia Pacific Andrew Kenyon Jed Alpert Cambridge University PressMcGraw-Hill 9781107017726 9780071788182 08.03.201201.04.2012 Oprawa: twardaOprawa: twarda Cena: 478 PLN Cena: 106 PLNEfforts to expand the scope of legal protection given to reputation and brands in One-to-One is transforming our world--here s how you can join the Revolutionthe Asia Pacific region have led to considerable controversy. Written by a variety of What would your organization do with a technology that lets you crowdsourceexperts, the essays in this book consider the developing law of reputation andinstantly and effortlessly and reach people who WANT to hear from you whereverbrands in a fraught area. they happen to be The Olympic Games EffectThe Power of Un-popular John A. Davis Erika Napoletano John Wiley & Sons John Wiley & Sons 9781118171684 9781118134665 28.02.201210.04.2012 Oprawa: mikkaOprawa: twarda Cena: 106 PLN Cena: 90 PLNThis title deals with marketing at the Olympics, the attraction and the rewards.Every successful brand in history is inherently unpopular with a specificEssential reading in preparation for the 2012 London Olympics, the newly reviseddemographic. Somewhere along the way, people felt they had to be popular inand fully updated second edition of "The Olympic Games Effect" offers fascinating order to be successful, when in fact, the opposite is true.sports marketing and branding insights into the promotion of the Gamesthemselves, and their unique attraction for corporations in particular. The PR Styleguide The Public Relations Strategic Toolkit Barbara Diggs-Brown Alison Theaker Cengage LearningTaylor & Francis 9780840028921 9780415676472 01.02.201227.07.2012 Oprawa: mikkaOprawa: twarda Cena: 152 PLN Cena: 425 PLNAnnual Reports. Audio News Releases. Brochures. Communication Audits. The Public Relations Strategic Toolkit provides a structured approach toDirect Mail Campaigns. Media Kits. Media Lists. Media Tours. New Media. understanding public relations and corporate communications.Newsletters. News Releases. The Social Commerce HandbookThe Social Media Bible Paul MarsdenLon Safko McGraw-Hill John Wiley & Sons 9780071802024 9781118269749 01.09.201201.04.2012 Oprawa: mikkaOprawa: mikka Cena: 79 PLNCena: 106 PLNThis is the hands-on guide to successful selling with social media sites. "TheSocial Commerce Handbook" presents the next big phase in social media The go-to guide to social media skills, now in an updated and revised Thirdmarketing: selling directly through social media sites, including Facebook, Twitter,EditionThe Social Media Bible is comprehensive 700-plus page social mediaFoursquare, and more. resource that will teach corporate, small business, and non-profit marketersstrategies for using social media to reach their desired audiences. The Social Media ManifestoThe Tasti D-lite Way Jed HallamJames Amos Palgrave MacmillanMcGraw-Hill 9781137271419 9780071799379 01.12.201201.08.2012 Oprawa: twardaOprawa: mikka Cena: 106 PLN Cena: 95 PLNJOIN THE SOCIAL MEDIA REVOLUTION Social technology has fundamentallyThere is a right way and a wrong way to use social media. Then there is "The Tastichanged the way in which businesses operate. The use of social technology is fast D-Lite Way". ""The Tasti D-Lite Way" is an example of how to turn the advent ofbecoming a business-spanning medium that can affect the very organizational social media into understandable, actionable strategies. Digest its rich content andstructure of a company and engaging with it quickly is key to making a business you will find loyal customers lining up!" (Jon Luther, Chairman of Dunkin Brandscompetitive.(Dunkin Donuts, Baskin Robbins) and Chairman of Arbys.12 13. FORMULARZ ZAMWIENIAPodane ceny s cenami brutto i zawieraj 5% podatek VATOferta jest wana do 28 lutego 2013 roku.IloTytu ISBNSPOSB PATNOCIDOSTAWA KSIEKprzelewza porednictwem firmy kurierskiej OPEKza pobraniem odbir osobistygotwkaNABYWCA (patnik)SKADANIE ZAMWIE Nazwa:OnlineEmail Adres:www.abe.pl info@abe.pl NIP: Fax:Tel.:ODBIORCA Nazwa:+48 22 654 06 75 +48 22 652 07 67801 777 223 Adres:Znajd najbliszego przedstawiciela Tel.handlowego(zobacz list kontaktw na nastpnej stronie) Fax. DANE FIRMY e-mail: ABE-IPS Sp. z o.o Osoba odpowiedzialna za zamwienie: ul. Grzybowska 37A, 00-855 Warszawa Rachunek:................................... ...............................................................Kredyt Bank S.A., 18 1500 1012 1210 1013(data)(podpis) 3967 0000Jestem zainteresowany/a otrzymywaniem informacji onowych tytuach oraz ofertach 14. KONTAKTKSIGARNIE WarszawaWrocawGliwiceul. Pikna 31/37ul. Grzybowska 37A ul. Szczytnicka 51 ul. Gorzoki 17a/100-677 Warszawa 00-855 Warszawa50-382 Wrocaw 44-100 Gliwicetel. +48 22 628 60 89 tel. +48 22 654 06 75kom. +48 609 683 837 tel. +48 32 747 41 00fax +48 22 621 72 55fax +48 22 652 07 67 tel. +48 71 321 92 69gliwice@abe.plpiekna.bookstore@abe.pl info@abe.plwroclaw@abe.plwww.abe.plPon. - Pt. 8:00 - 18:00 Pon. - Pt. 8:00 - 18:00Pon. - Pt. 11:00 - 17:00 Pon. - Pt. 10:00 - 16:00Ksigarnia MDM I pitroWejcie przez Ksigarni PWNGdaskKrakw Poznaul. Hoene Wroskiego 6/1ul. Legionw Pisudskiego 17 ul. 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