Trust andengagement

Radosław Taraszka

Can I trust you?

The bombardment of impulses

http://trendwatching.com/trends/future-customer-service/

Brand trust

Engagement

Engagement

• Proactive

• Active participation

• Action

• Curiosity

• Aspirations

• Energy

Get involved. Already.

Bombardowanie bodźcamiGet involved. Already.

* Language is the key. Learn languages.

Bombardowanie bodźcamiZaangażuj się. Już.Get involved. Already.

The bombardment of impulses

Trust and engagement.Is there anything to talk about?

Wybrać Toyotę, czy Subaru?We like to be consequent

Trust? What is it?

1. A situation, when trust is connected with good or bad results (risk

awareness)

2. The consequences depend on the behavior of the other entity

3. Bad results can bring more consistency than good results

4. Relative certainty about the fact that the results will be good anyway

David Johnson

What people say

What people say?

„If I lend a car to my friend, I know that he won’t destroy it – and that is trust

;)”

What people say?

„If I lend a car to my friend, I know that he won’t destroy it – and that is trust

;)”

„Trust is for me the possibility of posting tasks with belief that I capture them

in good hands"

What people say?

„If I lend a car to my friend, I know that he won’t destroy it – and that is trust

;)”

„Elemental rule of the relationship between the partners. Without trust, there is no creation / value building. The lack of trust is reflected on the wrong energy investment in little constructive areas. "

„Trust is for me the possibility of posting tasks with belief that I capture them

in good hands"

Who/what can we trust?

TRUST

Other man

Who/what can we trust?

TRUST

Other man

Family

Who/what can we trust?

TRUST

Other man

Family

Community

Who/what can we trust?

TRUST

Other man

Family

Organization Community

Who/what can we trust?

TRUST

Other man

Family

Organization Community

Corporations

Who/what can we trust?

TRUST

Other man

Family

Organization Community

Corporations

Technology

Technology trust

Give us your location.It’s needed for proper operation.

Technology trust

Give us your location.We will be able to inform you about ...............

in a place where you are!

Technology trust

Give us your location.We will be able to inform you about ...............

in a place where you are!

Technology trust

Technology trust

Trustand engagement model

need > promise > try > satisfaction > trust / engagement

need

Basic (physical)

Communications

Stand out

Self-realization

need

Best

Cheapest

The most likely

Fastest

promise

try

?

try

REJECTION

try

REJECTION

try satisfaction

ODRZUCENIE

satisfaction trust / engegamenttry

Choosing wedding band

Choosing a dentist

Where for a date?

Where for a date?

To allow themselves to be judged by hundreds of people on a daily basis, every Tinder user has to have an innate trust in the platform, or the whole thing simply wouldn’t workHimanshu Sareen

Engegament

When you want to say„B”,

after you said „A”

TKANKS FOR

YOUR ATTENTION

Radosław Taraszka

rtaraszka@ideacto.pl