UX Design - trust and engagement

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Trust and engagement Radosław Taraszka

Transcript of UX Design - trust and engagement

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Trust andengagement

Radosław Taraszka

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Can I trust you?

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The bombardment of impulses

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http://trendwatching.com/trends/future-customer-service/

Brand trust

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Engagement

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Engagement

• Proactive

• Active participation

• Action

• Curiosity

• Aspirations

• Energy

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Get involved. Already.

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Bombardowanie bodźcamiGet involved. Already.

* Language is the key. Learn languages.

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Bombardowanie bodźcamiZaangażuj się. Już.Get involved. Already.

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The bombardment of impulses

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Trust and engagement.Is there anything to talk about?

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Wybrać Toyotę, czy Subaru?We like to be consequent

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Trust? What is it?

1. A situation, when trust is connected with good or bad results (risk

awareness)

2. The consequences depend on the behavior of the other entity

3. Bad results can bring more consistency than good results

4. Relative certainty about the fact that the results will be good anyway

David Johnson

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What people say

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What people say?

„If I lend a car to my friend, I know that he won’t destroy it – and that is trust

;)”

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What people say?

„If I lend a car to my friend, I know that he won’t destroy it – and that is trust

;)”

„Trust is for me the possibility of posting tasks with belief that I capture them

in good hands"

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What people say?

„If I lend a car to my friend, I know that he won’t destroy it – and that is trust

;)”

„Elemental rule of the relationship between the partners. Without trust, there is no creation / value building. The lack of trust is reflected on the wrong energy investment in little constructive areas. "

„Trust is for me the possibility of posting tasks with belief that I capture them

in good hands"

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Who/what can we trust?

TRUST

Other man

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Who/what can we trust?

TRUST

Other man

Family

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Who/what can we trust?

TRUST

Other man

Family

Community

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Who/what can we trust?

TRUST

Other man

Family

Organization Community

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Who/what can we trust?

TRUST

Other man

Family

Organization Community

Corporations

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Who/what can we trust?

TRUST

Other man

Family

Organization Community

Corporations

Technology

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Technology trust

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Give us your location.It’s needed for proper operation.

Technology trust

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Give us your location.We will be able to inform you about ...............

in a place where you are!

Technology trust

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Give us your location.We will be able to inform you about ...............

in a place where you are!

Technology trust

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Technology trust

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Trustand engagement model

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need > promise > try > satisfaction > trust / engagement

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need

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Basic (physical)

Communications

Stand out

Self-realization

need

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Best

Cheapest

The most likely

Fastest

promise

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try

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?

try

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REJECTION

try

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REJECTION

try satisfaction

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ODRZUCENIE

satisfaction trust / engegamenttry

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Choosing wedding band

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Choosing a dentist

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Where for a date?

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Where for a date?

To allow themselves to be judged by hundreds of people on a daily basis, every Tinder user has to have an innate trust in the platform, or the whole thing simply wouldn’t workHimanshu Sareen

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Engegament

When you want to say„B”,

after you said „A”

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TKANKS FOR

YOUR ATTENTION

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Radosław Taraszka

[email protected]