Usługi profesjonalne – przez jakość do lojalności klientów

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Marcin Ch³odnicki Marcin Ch³odnicki US£UGI PROFESJONALNE US£UGI PROFESJONALNE WYDAWNICTWO AKADEMII EKONOMICZNEJ W POZNANIU PRZEZ JAKOŒÆ DO LOJALNOŒCI KLIENTÓW PRZEZ JAKOŒÆ DO LOJALNOŒCI KLIENTÓW Ksi ¹¿ka Us³ ugi profesjonalne - przez jakoœæ do lojalnoœci klientów opisuje w sposób kompleksowy relacje osoby œwiadcz ¹cej us³ ugê (profesjonalisty) z us³ ugobiorc¹ (klientem). Marketing us³ ug profesjonalnych tylko w wersji relacyjnej mo¿e znaleŸæ zastosowanie w us³ ugach prawniczych, konsultingowych, biurach rachunkowych czy agencjach reklamowych. Ksi ¹¿ka pomaga znaleŸæ odpowiedzi na pytania: Czym jest profesjonalizm, czym jakoœæ, a czym satysfakcja klienta? Jak etycznie stosowaæ marketing w us³ ugach profesjonalnych? Jak pozyskaæ lojalnoœæ klientów? Dlaczego klienci odchodz ¹? Jak zagwarantowaæ jakoœæ us³ ugi niematerialnej? Doktor jest adiunktem w Katedrze Us³ ug Akademii Ekonomicznej w Poznaniu. Marcin Ch³ odnicki

description

Książka „Usługi profesjonalne – przez jakość do lojalności klientów” opisuje w sposób kompleksowy relacje osoby świadczącej usługę (profesjonalisty) z usługobiorcą (klientem). Marketing usług profesjonalnych tylko w wersji relacyjnej może znaleźć zastosowanie w usługach prawniczych, konsultingowych, biurach rachunkowych czy agencjach reklamowych. Książka pomaga znaleźć odpowiedzi na pytania: - Jak etycznie stosować marketing w usługach profesjonalnych? - Czym jest profesjonalizm, czym jakość, a czym satysfakcja klienta? - Jak pozyskać lojalność klientów? - Dlaczego klienci odchodzą? - Jak zagwarantować jakość usługi niematerialnej?

Transcript of Usługi profesjonalne – przez jakość do lojalności klientów

Page 1: Usługi profesjonalne – przez jakość do lojalności klientów

Marcin Ch³odnicki

Marcin Ch³odnickiUS£UGIPROFESJONALNE

US£UGIPROFESJONALNE

WYDAWNICTWO�AKADEMII�EKONOMICZNEJ�W�POZNANIU

PRZEZ�JAKOŒÆDO�LOJALNOŒCI�KLIENTÓWPRZEZ�JAKOŒÆ�DOLOJALNOŒCI�KLIENTÓW

Ksi¹¿ka Us³ugi�profesjonalne�-�przez�jakoœæ�do�lojalnoœci�klientów opisujew�sposób�kompleksowy�relacje�osoby�œwiadcz¹cej�us³ugê�(profesjonalisty)z�us³ugobiorc¹�(klientem).�Marketing�us³ug�profesjonalnych�tylko�w�wersjirelacyjnej�mo¿e�znaleŸæ�zastosowanie�w�us³ugach�prawniczych,konsultingowych,�biurach�rachunkowych�czy�agencjach�reklamowych.Ksi¹¿ka�pomaga�znaleŸæ�odpowiedzi�na�pytania:

Czym�jest�profesjonalizm,�czym�jakoœæ,�a�czym�satysfakcja�klienta?Jak�etycznie�stosowaæ�marketing�w�us³ugach�profesjonalnych?Jak�pozyskaæ�lojalnoœæ�klientów?Dlaczego�klienci�odchodz¹?Jak�zagwarantowaæ�jakoœæ�us³ugi�niematerialnej?

––––

Doktor jest�adiunktem�w�Katedrze�Us³ugAkademii�Ekonomicznej�w�Poznaniu.Marcin�Ch³odnicki

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