LESSONS LEARNED FROM GOODGAME STUDIOS

REORGANIZATION – BY ROBIN KIERA

INCREASING PRODUCTION BY ORGANIZATIONAL CHANGE

RESULTS

1

2

3

FASTER DEVELOPMENT & MORE GAME RELEASES

HEALTHY REVENUE FROM LIVE GAMES

SCALABILITY OF GAME PRODUCTION

4 CLEAR RESPONSIBILITIES

AGENDA

INTRODUCTION THE

PROJECT

1 2 3

Q&A

4

LESSONS

LEARNED

INTRODUCTION

WHO IS ROBIN KIERA

66

GOODGAME STUDIOS: SUCCESSFUL WEB AND MOBILE GAMES

77

€ 202 MILLIONRevenue

2012

28

2013

103

202

2014

GOODGAME STUDIOS IN NUMBERS

2012

1

2013

13

35

2014

€ 35 MILLIONEBITDA

IN THE BLACKsince 2011

8

THE PROJECT

99

STARTING POINT: PRODUCT PORTFOLIO IN 2014/1015

10

INSPIRED BY LEAN SIX SIGMA – DMAIC-METHOD

Define

Measure

AnalyzeImprove

Control

11

A QUESTION OF STRUCTURE

Manpower Method Measurement

Operational Actions

Structural Changes

12

MATRIX

Game 1

Game 2

Game 3

Game 4

Game 5

Game N

Product

Manager

Product

Manager

Product

Manager

Product

Manager

Product

Manager

Product

Manager

Lead PM

Balancing

Balancing

Balancing

Balancing

Balancing

Balancing

Game

Design

Game

Design

Game

Design

Game

Design

Game

Design

Game

Design

Lead

Balancing

Lead

Game Des

Analysis

Analysis

Analysis

Analysis

Head of BI

3 D Art

3 D Art

3 D Art

3 D Art

3 D Art

3 D Art

Lead 3 D

Art

2 D Art

2 D Art

2 D Art

2 D Art

2 D Art

2 D Art

Lead 2 D

Art

UI

UI

UI

UI

UI

UI

Lead UI

Server

Dev

Server Dev

Server Dev

Server Dev

Server Dev

Head of

Server Dev

Client

Client

Client

Client

Client

Client

Lead Client

Central Departments (HR, Corporate Com, Legal, Sales, Customer Operations, Finance, Marketing, Conversion, IT etc.)

Project-

managmt.

Project-

managmt.

Project-

managmt.

Project-

managmt.

Project-

managmt.

Project-

managmt.

Lead

Project.

13

MODERATE SILO STRUCTURE

Chief

Product

Lead 1

Team

Lead

Art

Team L

Dev

Team L

Game

Design

Balanci

ng

Ana-

lysis

2D Art

3D Art

UI

Server

Client

Head of

Studio 3

Product

Lead

Art

Lead

Dev

Lead

Game

Design

Balanci

ng

Ana-

lysis

2D Art

3D Art

UI

Server

Client

Head of

Studio 4

Product

Lead

Art

Lead

Dev

Lead

Game

Design

Balanci

ng

Ana-

lysis

2D Art

3D Art

UI

Server

Client

Head of

Studio 5

Product

Lead

Art

Lead

Dev

Lead

Game

Design

Balanci

ng

Ana-

lysis

2D Art

3D Art

UI

Server

Client

Head of

Studio n

Product

Lead

Art

Lead

Dev

Lead

Game

Design

Balanci

ng

Ana-

lysis

2D Art

3D Art

UI

Server

Client

Game

1+2+3

Game 4 Game 4 Game 5 Game N

Product

Lead 2

Team

Lead

Art

Team L

Dev

Team L

Game

Design

Balanci

ng

Ana-

lysis

2D Art

3D Art

UI

Server

Client

Product

Lead 3

Team

Lead

Art

Team L

Dev

Team L

Game

Design

Balanci

ng

Ana-

lysis

2D Art

3D Art

UI

Server

Client

Head of

Studio 1

14

IMPLEMENT CHANGE

Deadline of

6 weeks

15

TOP DOWN COMMUNICATION CASCADE

Decision chiefs

Involvement stakeholder

Information of heads

Information of leads and team leads

Information to team members

Information to rest of the

company

16

IMPLEMENTATION OF CHANGE: WEEK 6

Monday Tuesday Wednesday Thursday Friday MondaySaturday Sunday

Start

Follow-

up

actions

Moving

400

people

Follow-

up

meetings

Announc

ement

and first

1:1 talks

Several

hundred

1:1 talks

Final decision on

roles and

structures

Last

minute

changes

Final

changes

17

THE RESULTS

18

RESULTS

1

2

3

FASTER DEVELOPMENT & MORE GAME RELEASES

HEALTHY REVENUE FROM LIVE GAMES

SCALABILITY OF GAME PRODUCTION

4 CLEAR RESPONSIBILITIES

19

FASTER DEVELOPMENT & MORE LAUNCHES

Software production

Releases

(Soft and

Global

Launch)

Time of

Reorganization

Now

20

CLEAR RESPONSIBILITIES

21

SCALABILITY

Product

Lead 1

Game

1+2+3

Product

Lead 2

Product

Lead 3

Head of

Studio 1

Product

Lead 3

Product

Lead 1

Game

4+5

Product

Lead 2

Head of

Studio 1

Product

Lead 1

Game 8Head of

Studio 1

Product

Lead n

Game nHead of

Studio n

Product

Lead 1

Game

6+7

Product

Lead 2

Head of

Studio 1

22

LESSONS LEARNED

23

THINGS WE COULD HAVE DONE BETTER

1 2 3

COORDINATION WITH

CENTRAL

DEPARTMENTS

KNOWLEDGE

EXCHANGE AND

TRANSFER

MORE FOLLOW UP

PROJECTS

24

LESSONS LEARNED

1

3

4

INCREASE OF PRODUCTION BY ORGANIZATIONAL CHANGE IS POSSIBLE

5

NEVER CHANGE A WINNING TEAM

CHANGE CONTINUES

FACTORS OF SUCCESS: GREAT EMPLOYEES AND DEDICATED MANAGEMENT

2 TAKE YOUR TIME FOR TRADITIONAL CHANGE MANAGEMENT TOOLS

25

Q&A SESSION