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The historical problem with marketing is that it is

interruptive in nature, trying to impose

a brand on the customer

This is most apparent in TV advertising

These passive customer bases will ultimately be

replaced by the active customer communities

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Experiential marketing attempts to connectconsumers with brands in personally relevantand memorable ways

Experiential marketing presents anexperience, that people choose to attend andparticipate in, after identifying the relevanceof a brand or product to their needs

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What is viablein the

marketplace?

What is possible withtechnology?

What isdesirable to

users?

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Introduce new brand

Introduce new product

Introduce new feature

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A never seen before experiential platform to experiencethe magic of Old Trafford Stadium live at the launch ofThe Budweiser international Cup in India

Hunt for Hottest Flamer

A stylish event to engage and interact with the TG.

TG who is smart, young and dynamic JUSTA

S Flame.Activation across 51 towns in 20 statesOver 3.5 lac TG contactedClose to 10 K test rides experienced

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Launch of Opel Corsa &Astra through a branded 43trailer on move across 70 cities.Contacted 30K audience in 300 markets

Spot sale of 270 numbers.

Bagged National Award

A single cylinder 25HP tractor with the USP ofAir FlowTechnologyPenetration in markets having potential of less than 30

HP tractor and to get the entire launch in sync with theTGs agriculture income

Bagged National Award

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An Integrated Marketing approach to launch ShantiBadam Amla hair oil.

A very distinct and innovative communication platformensuring touch & try experience was created to launchthe super turbo.A

stunning product reveal with the tractor breaking outa brick wall complete with lights, sound was the biglaunch idea.

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Identify new markets/segments & creative

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A concept for CitiFinancial in 10 towns, where mostprominent market places were selected and completelydominated with strong brand presence ensuring buzz in

a outstanding way.

Market share dipping due to lack of trust in thebrand. Therefore an attempt to regain theconfidence amongst the TG. Amalgamation of several

tools to get the desired output

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Encourage current consumers to use more

Encourage non users to use

Encourage other consumers to use

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Product Dashmularisht & Dabur Lal Tail A ReproduceChild & Women Health Campaign in MP

Blend of experiential & conversion marketing Reached 50K customer (architects, builders, Interiordesigners etc.)

Covered 25 cities in a span of 1 year Registered on the spot booking worth 5Cr.

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HLLs dream project the first & largest rural home tohome operation to place HLL products in everyhousehold of rural india

Jodi Kamaal, Karein Dhamaal

Indias telecom giants NOKIA &AIRTEL introduced a

bundle offer(Handset bundle offer referred as HBO) topenetrate in deeper pockets of Indian markets

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Identify and recruit Distributor/ Retailers

Retail outlet audit

Retail facelift

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Educate TG on usage of Tooth Powder vs CoalIncrease RO base & stock placement on existing ROs

Dual strategy plan for Novartis including construction ofretail network & sensitizing consumer for brandedmedicines.

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A retail audit plan to give a face lift to Piaggio dealers.

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Consumer relation building

Increase brand loyalty

Acquire new customers through word of mouth

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A mission to obtain absolute O tooth decay

10k dentist & 46 dental colleges

2 Lac dental check ups 20 cities & 1.5k markets

An initiative to enhance farmers lifeTo create an emotional connect with the farmers tosustain the brand in the mind of the TG.

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An effort by Castrol CRB turbo to bring about wellnessawareness amongst the TG highlighting the key message

The way Castrol keeps the engine like new, yoga brings the newness in the body.

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Breaking the perception

Encirclement/attack marketing

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Live demo on heat proof formula. Over 2000 successfulshows across 15 states.

Bagged NationalAward

The concept was developed to demonstrate the workingof the Hy-tech Hydraulic & to correct the misconceptionin the mind of the consumer.

Establish the tractor as Deemag wala tractor

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A village fair packed with product trials, fun nentertainment. Over 1500 fairs across UP, Punjab nHaryana

Bagged National Award

Khiladi No. 1

The objective was to connect with the rural

youth/players and promote the spirit of sports at thehinterland making the players feel important.

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An unique mandi activation to need the diversified needof the farmers under one roof at his operatory space &time.

A syndicated activity in alignment with 6 non-competing corporate participating in the program. Atotal number of 500 villages and haats were covered in

nine districts

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OOH | Online Marketing | Creative & Animations

In House Studio &Infrastructure

Army of 350 activation specialists

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Market Understanding

Campaign Review

Post Activity Analysis

Knowledge about Competitions

Retention Plans

Campaign Mailers

Route Mapping

Reporting & Monitoring

Ghost Shopping

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>10 L>10 L

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Rohit Suri Bombay

Rohit Suri Bombay

Ramesh Kumar Lucknow

Ramesh Kumar Lucknow

Ram Keval

Raxual Bihar

Ram Keval

Raxual Bihar

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20 year old organization

Largest Infrastructure Company

Over 20 million kilometers of experience

Over 170 million customer reached

Conceptualized over 250 concepts

Bagged 15 National Awards for various campaigns

Offices in Delhi, Bangalore, Chennai, Mumbai & Pune

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