Old Products in a New Light
1
i ; ;t.. " -' " "V." • ' V . - ^ ' " îfsAflF-Y^V·'» . ~- : -- »*« ,- : -\ι *τ~ΚΪ. ;-sf. .V"- , ">'-'~ Ss * J '''/-^p^^^ .''^ '""'. U-<~\' : / : " ,v ' Like the physicist's prism, which reveals hidden colors in familiar materials, war is revealing hidden values in many of the older products we have long taken Takepigments,forexample. Ordinarily thought of as being merely coloring materials, some pigments are doing much more. Carbon Black is one outstanding ex- ample. No rubber compounding material is more indispensable to synthetic rubber than this "pigment." For its remarkable reinforcing qualities give synthetics much needed strength and abrasion re- sistance ... reasons why about 40 per cent of a synthetic tire tread is Carbon Black· Likewise its unique properties are improving the efficiency of many war-working surface coatings. Too, it has helped improve the printing inks that make possible today's high-speed printing methods· Titanium Dioxide is another that is con- tributing "plus" qualities on many a "paint-at-war" front. For no other white pigment combines such unusual opacity with resistance to heat, adds, alkalis and sulphurous fumes. Small wonder, then, that Titanium Dioxide is so strictly allocated today. . a Then there is Witcarb IL Witco's special reinforcing Calcium Carbonate» also on allocation, that builds up die tear resistance of synthetic rubber along with increased tensile strength and improved rebound. These are but a few of the many tried and tested materials that Witco Chemical Company has helped, through research and product development, to bring to their present high utility. If you use, or have plans that call for the use of pig- ments . · .or chemicals and asphaltums. · · perhaps your product can benefit too by the laboratory assistance that Witco can give you. Other Witco products that are doing new and better jobs in industry today: CARBON BLACKS UTHOPONE FERROX YELLOWS WITCARB R TITANIUM DIOXIDE BLANC FIXE MICA STEARITE (HYDROGENATED WITCO CLAY STEARIC ACID) TALC* WITCO M. R. (HYDROCARBON) ALUMINUM STEARATE ZINC STEARATE CALCIUM STEARATE MAGNESIUM OXIDE MAGNESIUM CARBONATE CADMIUM COLORS MANUFACTURERS AND EXPORTERS WlTCer CHEMICAL· C03ÊPANY [FORMERLY WISHNICK-TIJMPKER, INC·] 295 MADISON AVENUE, NEW YORK 17, N. Y. · Boston · Chicago - Detroit . Cleveland . Akron . London VOLUME 2 2, N O . 11 . JUNE 10, 1944 951 ( /// ^ùdysÉi JM a /ce^^Z^/A^
Transcript of Old Products in a New Light
i;;t.. " -' " " V . " • ' V . - ^ ' " îfsAflF-Y^V·'» . ~-: -- »*« ,-:-\ι *τ~ΚΪ. ;-sf. .V"-,">'-'~Ss*J '''/-^p^^^ .''^ '""'. U-<~\' : / : " , v '
Like the physicist's prism, which reveals hidden colors in familiar materials, war is revealing hidden values in many of the older products we have long taken
Takepigments,forexample. Ordinarily thought of as being merely coloring mater ials , some pigments are doing much more.
Carbon Black is one outstanding example. N o rubber compounding material is more indispensable to synthetic rubber than this "pigment." For its remarkable reinforcing qualit ies give synthetics much needed strength and abrasion resistance . . . reasons why about 40 per cent of a synthetic tire tread is Carbon Black· Likewise its unique properties are improving the efficiency of many war-working surface coatings. Too, it has helped improve the printing inks that make possible today's high-speed printing methods·
Titanium Dioxide is another that i s contributing " p l u s " qualities on many a "paint-at-war" front. For no other white pigment combines such unusual opacity with resistance to heat, adds , alkalis and sulphurous fumes. Small wonder, then, that Ti tanium Dioxide i s so strictly allocated today. . a
Then there is Witcarb IL Witco's special reinforcing Calcium Carbonate» also on allocation, that builds up die tear resistance of synthetic rubber along with increased tensile strength and improved rebound.
These are but a few of the many tried and tested materials that Witco Chemical Company has helped, through research and product development, to bring to their present high utility. If you use, o r have plans that call for the use of pigments . · .or chemicals and asphaltums. · · perhaps your product can benefit too by the laboratory assistance that Witco can give you.
Other Witco products that are doing new and better jobs in industry today: CARBON BLACKS UTHOPONE FERROX YELLOWS WITCARB R TITANIUM DIOXIDE BLANC FIXE MICA STEARITE
(HYDROGENATED WITCO CLAY STEARIC ACID) TALC*
WITCO M. R. (HYDROCARBON)
ALUMINUM STEARATE ZINC STEARATE CALCIUM STEARATE MAGNESIUM
OXIDE MAGNESIUM
CARBONATE CADMIUM COLORS
MANUFACTURERS AND EXPORTERS WlTCer CHEMICAL· C03ÊPANY
[ F O R M E R L Y W I S H N I C K - T I J M P K E R , INC· ]
295 MADISON AVENUE, NEW YORK 17, N . Y. · Boston · Chicago - Detroit . Cleveland . Akron . London
V O L U M E 2 2, NO. 11 . JUNE 10, 1 9 4 4 951
( /// ^ùdysÉi JM a /ce^^Z^/A^
