Monografia Antonio Carraro_EN

Antonio CarraroPresident

ANTONIO CARRARO - THE TRACTOR PEOPLE

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Very special envelopes often arrive here at Antonio Carraro in

Campodarsego, Padova. They contain drawings from children in

which the unmistakably red tractors with their big black wheels are

driven by heroic dads. This is a sign, all being a small one, that this

company is more than just a factory and that these tractors are not

just tractors. The fact is that the tractor, in a child’s imagination as

well as in an adult’s, represents a mythical vehicle; it overcomes

every obstacle and difficulty, it carries out diverse and difficult tasks,

it tames nature into being “good” and “friendly”. A legend that

transcends reality, in which the ring of four horses and the flaming

red bodywork of Antonio Carraro’s tractors, past and present, have a

leading role.

In the wake of a great Italian tradition.

A Monument to the Power Hammer

The Giovanni Carraro monument, conceived byAntonio Carraro is made up of three elements:the bust of Giovanni Carraro, in bronze byAugusto Murer (the only Italian sculptor at theHermitage Museum in St Petersberg), thepower hammer belonging to Giovanni Carraroand a pond with running water, symbol of lifebut also a fundamental element for thecooling of metal worked by the blacksmith.Lined up on a strip of marble there is thebust, the water and the hammer. Engraved onit is a famous quote form The Iliad by Homer:“”Better is the blacksmith’s art than hisstrength….” Almost a desire to raise theperception of the blacksmith’s work,considered mainly physical, to a creative andintellectual expression.With the invention of the power hammer, withits rotating weights activated by a harnessedhorse moving around the power hammer itself,it was possible to “mass” produce many steelobjects: agricultural equipment, harnesses,gates, carts, blades. At the beginning of the20s Giovanni Carraro, with the introduction ofthe torque force in his workshop was able tomodify, his father, Giuseppe’s power hammerto be operated by an electrical engine.

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A Tale to Tell.

“Carraro” means “carriage-maker” or ratherthose, in Veneto in the 16th century whorealised the importance of this particularpiece of technology in a world dominated byagriculture. Over a period of four centuriesone might think that the Carraro familywould have changed craft, as often happensin families. But instead, in 1910 the youngGiovanni Carraro not only follows in thefootsteps of his ancestors, but also goes onto invent a multifunctional, farming vehiclewith great future promise.Forward thinking, design and technologicalinnovation, awareness of end-user needs areall part of this family’s genetic make-up.That’s how a small, family business becamea great name and an important company.

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1911: In Italy the primaryschool comes under state controland the right to vote is extendedto all literate, male citizensabove the age of 30.In the same year, Italianemigration reaches a peak of6,000,000 people.

1913: In the USA Fordintroduces the world’s firstassembly line, in accordancewith the rationalisation of theproductivity cycle theoryproposed by F.W. Taylor.

1925: The “Grain war” favoursthe extension of Italiancultivated surface area, with asubsequent increase in thedemand for sowers.1929: An excess in productionresults in “Black Thursday” onWall Street and triggers a deep,world, economic crisis.1934-35: The Americaneconomy’s recovery process(“New Deal”) boosts agriculture.

1946: In the Soviet Union thefourth “five-year plan” forNational reconstruction is putinto place.1947: With the Marshall Plan,the USA holds up the WesternEuropean economy.1948: The first Europeaneconomic co-ordination body isset up.

1951: The European coal andsteel community is set up inParis.1957: The European EconomicCommunity (EEC) is set up withthe Treaty of Rome.1959: Texas Instruments makethe first integrated circuit,forerunner of the modern daymicrochip. IBM produces thefirst computer.

1965: The first tele-communication satellite goesinto orbit.1969: Italian Gross DomesticProduct is ranked in 6th positionin the world.1973: Employment inagriculture is 23% of the Italianpopulation.1979: The European MonetarySystem is put into place in thecountries belonging to the EEC,which is the first stage towardsthe single currency.

1982: The Internationalconference “Environment 82”underlines the dangers of acidrain. In the USA the firstgenetically modified animal isbred.1985: English researchersdiscover a thinning of the ozonelayer above Antarctica.

1987: After the Schengenagreement (1985) the SingleEuropean Act comes into powerwith the goal of moving fromfree exchange within to thecomplete unification of all EECcountries.1989: On the 9th of Novemberthe Berlin Wall, symbol of thepolitical division in Europe,comes down along with theentire world’s ideologic.

1992: The Maastricht Treatyestablishes the European Union,which provides for the setting upof monetary-economic-politicalunification along with a jointdefence policy amongst EECcountries.The Rio de Janeiro summit drewup a programme for the defenceof the environment.

1995: Connections to theInternet throughout the worldreach three million and increaseby 50% each year.2000: The Euro, the singleEuropean Currency is produced.The massive diffusion of Internetbrings about new ways ofcommunication, working andbuying on a world level.

1910At just 19 years of age GiovanniCarraro, founder of the company,presents a multifunctionalmachine capable of ploughing,milling, sowing, harrowing androlling simultaneously to the 1stPadova Industrial Exhibition.

1920-40From horse to HP, from smallbusiness to mechanicalcompany, the company’sevolution proceeds along parallellines with the progressivemodernisation of Italianagriculture.

It is the period of the “GrainWar” and the market isdemanding new machines.Giovanni Carraro’s sowers play aleading role in the expansion ofcereal crops.

1950The first multifunctional,implement carrying tractor withthe “Giovanni Carraro” logo on isproduced and is called“Universal”.This style of tractorhas characterised the company’shistory and philosophy.

1960Antonio Carraro, following in hisfather’s footsteps, founds“Antonio CARRARO diGiovanni”. The company’s mostimportant product is the“Scarabeo” (a symbol of rebirthand strength).It is a new style of motorcultivator that is refined, elegantand comfortable.

1963A project is drawn up for a veryspecial tractor with newcharacteristics: articulated withspecific power of 20 HP. Withthe name “Tigre” a line oftractors from glorious stocktakes on the European marketfor specialised agriculture.

1970Antonio Carraro designs andbuilds the CSR (Centre for Studyand Research): an avant guardR&D laboratory, which soonbecomes the principle “engine”for the company’s ideas andproducts. The first reversibletractors come out.

1980Production leans towardsdiversification: from specialisedagriculture to the most diverseapplications in the “CivilSector”. Antonio CARRAROenters the maintenance sectorwhich encompasses green areas,roadways, urban cleaning,building sites and sportscomplexes.

1990Research is focussed on designand ergonomics. It couldn’t failto be otherwise, AntonioCarraro’s exclusive featureknown as ACTIO™ i.e. fullchassis with oscillation, thatdetermines its tractors’ uniqueadvantage and comfort, isdeveloped.

2000Antonio Carraro’s entire pro-duction, commercial and servicestructure takes on a globalreorganisation process, with theconsultancy of Internationalexperts (Porsche Consulting).The company’s leading productis represented by the ErgitSeries, which is characterised byhighly technological tractors withspecific powers of up to 100 HP.

The Stages of Evolution.

Expansion within a Context.


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Antonio Carraro tractors yesterday...


…like today play a leading role

Marcello CarraroManaging Director


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Company Vital Statistics

100,000 = Total surface area in square metres / 40,000 = Covered surface area in square metres

400 = Employees / 60 = Employees in the R&D (Research and Development)

30 = Tractors per day / 7,000 = Tractors per year

80 = Models / 500 = Variation possibilities

20 HP = Minimum power / 100 HP = maximum power

50% = Italian sales / 50% = RoW sales Export sales

350 = Dealers throughout the world / 3 = Subsidiaries


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Improving the quality of work and life

In this day and age a company’s leadership is derived, even before the

production lines, from its R&D department. And it is like this also for

Antonio Carraro, with the addition of another important feature: the

company’s R&D (Research and Development), which is not a recent

development but rather, dates back to the seventies. It represents a

full-scale research project into multifunctionality and ergonomics, with

an important mission: improving the end-user’s quality of life and work

in a whole host of environmental and operational contexts. A goal that

Antonio Carraro has reached through tried and tested, winning

innovations.

An Ideas Factory before a Tractor Factory.

Market Input• Ergonomics• Environmental Impact• Technology• Organisation• Versatility• Specific Functions• Design• 3D Planning and “Virtual” testing

Product Brief• Market-oriented Solutions• Antonio Carraro Exclusive Innovations

Design• Researching of New Standards• Collaboration with Universities• Engineering• CAD Networks• Production of Prototypes

Quality Control• Functioning• Performance• Laws• Quality• Initial Brief

The R&D’sWorking Method


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15°

Antonio Carraro’s research and developmentcarried out by the R&D follows the strictprinciple of providing new product-solutions. TheErgit Series is an example of the application ofthis exact principle. The unique super-low profileof these compact tractors was born from aspecific market need: to allow the tractor to passunder bushy plantations without creatingproblems for the operator or damaging thebodywork of the tractor itself, especially oninaccessible ground and amongst narrow-rowcrops. For this same reason, the models from theErgit Series are fitted with an overhung engineand ACTIO i.e. full chassis with oscillation. Thelatter has a central articulated joint, which has alongitudinal oscillation of 15°; in this way it ispossible to operate on extremely steep slopes andcope with difficult obstacles withoutcompromising comfort and safety while exploitingthe engine’s power to the absolute limit. Anotherfeature developed by Antonio Carraro’s R&D isthe SLP pressurised cab (Super Low Profile)whose design and comfort is comparable to thatof a car. It was designed to safeguard the healthof the operator but still allowing it to get inspaces that remain inaccessible for tractors withtraditional cabs.

Case history:The Ergit Series: Secrets of Success.

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Analysis of the Ergit Series’ Tractors

• Super-low profile = easy movement• Compact dimensions = reduced turning circle• Ergonomics = Less fatigue, greater productivity• Interchangeable implements = greater numbers

of operations with one tractor• ACTIOTM system = comfort and stability on

all types of terrain• RGSTM = Reverse guide system on swinging turret• Overhung engine = greater balance and stability• Larger wheels = better grip, greater yield• No protruding parts = aesthetically

pleasing, safer• SLP cab = total comfort, visibility

and manoeuvrability• Active carbon filters = in full accordance

with legal requirements• Automatically controlled pressurisation =

avantguard health safeguard• Quiet and optimal combustion =

environmentally friendly


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Antonio Carraro tractors - versatile...

Massimiliano CarraroMarketing Dirctor

…in agriculture …in sport


…in the city

What have the following all got in common? Anorchard in Spain, a golf course in the USA, apark in a big German city, a forest in Norway or avineyard in New Zealand. Nothing, apart from thepresence of an Antonio Carraro tractor. TheCampodarsego company’s fundamentalconcept -innovation, versatility, globaldifferentiation- translates into a global presenceon International markets, through not only theexperience and professionalism of its Distributorsand Dealers but also directly with itssubsidiaries. From “Antonio Carraro Iberica” forSpain and Portugal, which have always beenconsidered as “domestic” markets due to theirsimilarity to our own climate and crops, to“Antonio Carraro America” in the USA, where thetractors with the “four horses” have beenimported and appreciated for some time now asfar away as Australia and the Pacific withAntonio Carraro Oceania” and then in Northern,Central and Eastern Europe, the Mediterraneancountries... in fact all over the world, due to itsinnovation in design and technology, andconstant presence with its quality and service,Antonio Carraro has the image of being a specialbrand that doesn’t fade in value over time.

The World for a Market.

Giorgio CeccatoCommercial Director

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Versatility and Reversibility Are OurOverriding Concerns.

From 1910 with the first multifunctional tractor to the beginning of the

third millennium, there is one thread that runs through Antonio Carraro’s

projects: versatility. The ability to quickly adapt to ever-changing needs

represents the intuition which, along with the colour red and the ring of

four horses, has become the company’s signature and has led it to

International success. From specialised agriculture to golf courses, from

forests to historical city centres, each end-user can choose his own

personal model with a specific power and implement combination that

suits the terrain and activity that the tractor has to deal with. All this with

a simple yet sophisticated style, ergonomic and efficient, innovative and

reliable is what we have come to call the Antonio Carraro style.

Man at the Centreof Innovation

Just ten seconds see the inversion of thedrive direction. Reversibility is anothersalient feature of Antonio Carraro’sproduction philosophy that is symbolisedby the “reversible” logo of the ring of fourhorses itself. This characteristic is takento extremes of perfection and simplicity.Reversing the seat and control position injust one singular move means that thephysical effort and time wastage whencarrying out the same operation withtraditional tractors can be avoided.Reversibility (RGS™) responds to a veryspecific ergonomic need; thanks to thisthe operator can always remain in acomfortable position, that is correct andsafe, while he works, remaining constantlyin control of the tractor.This concept is fundamental to everyAntonio Carraro solution.


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Continual improvement, step by step.

More competitive, better quality and service, less space wastage.

Antonio Carraro’s present and future goals are simple yet vital. Proud of

its size, traditions and independence compared with other large,

International groups, Antonio Carraro has decided to meet the challenge

offered by growing world markets, by following a unique path. A massive

plan to completely renovate the company, which encompasses

everything from production to after sales service, from top to bottom.


“Kaizen” means “step by step improvement”.It is an oriental philosophy, a way of life thatimplies constant experimentation and dailycommitment in order to obtain continualimprovement. Antonio Carraro has taken thisprocess on board with the help of some of thegreatest world specialists in businessorganisation (Porsche Consulting).Shorter time cycle on the assembly lines,stores minimised, less space occupied byequipment. Rational work areas full of naturallight, that are calm yet exciting. Each day isanother step in the company’s evolution,quality, innovations and services.

Kaizen: a new work philosophy.


Trasparency Everyone needs to know what is happening and why.

Consensus Everyone has to share the reasons, objectives and methods of change.

Time Reduction in production time, improving quality

Space Reduce space necessary to carry out the activity, improving the work environment

Service Improve planning, costs, and after sales service.

Simplicity Many production lines become one line only, more flexible and efficient.

Extension Extend organisational improvement to external suppliers.

Principles of organisational change

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Innovation, quality and assistance


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The SAT Structure(Technical Assistance Service)

SAT CentreAssistance, Training, documentation

If Antonio Carraro is in first position on the world stage for compact tractors, it is because its after salesservice along with its product innovation is at the top of its list of values. Being a company withgrowing success on the ultra-competitive markets in America and Australia and which has consideredEurope as the domestic market for some time now, It couldn’t fail to be otherwise. It is for this reasonthat the Centre for Technical Assistance (SAT) together with the R&D and the new production lines hasbecome the hub of the organisation. It is not just a service centre but a real meeting of thetechnological needs of the operators with Antonio Carraro technology; this idea also comes in the formof regular courses run for the Assistance Network technicians and the active and direct presence ofTechnical Inspectors in the field, wherever in the world Antonio Carraro tractors are bought and used.

Head of Technical Assistance- co-ordination,- direction

Technical Inspectors- direct contact with local

distributors

Dealers

Global presence and service,with a special personality.

AreaITALY

GERMANspeaking areas(A, D, CH)

ENGLISHspeaking areas(UK, USA, AU)

MEDITERRANEANarea


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Orders On-line,Super-fast Delivery.

ITALY - Logistic Centre- warehouse and publicity material

ITALIA - EXPRESS Service- Delivery within 24-48 hours

ABROAD - Orders via Internet

Delivery times with the following services:- TD- URGENT- STANDARD

In these modern times with a simple “click”information now travels from one side of theplanet to another. And thanks to a state of theart logistic service this means that this alsoapplies to Antonio Carraro’s know-how,technology and quality. Two logistical systems,one for Italy and another for the foreignmarkets, work in harmony with the TechnicalAssistance Service (SAT). Thanks to theapplication of the Internet B2B system, thecustomer is able to order any spare part at anytime of the day or night. The customer is ableto check on the screen his actual order statusat any moment during the day. The cooperationwith transportation world leader patners allowAntonio Carraro to deliver urgent spare in 24/48hours to every country.

DELIVERYTIMES

(IN

DAY

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TD URGENT STANDARD

Antonio Carraro with three of his six children:Massimiliano Carraro, Marketing DirectorLiliana Carraro, Communications DirectorMarcello Carraro, Managing Director

Monografia Antonio Carraro_EN

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