LESLIE LING STINSONDIGITAL STRATEGY AND MARKETING ANALYTICS

Education

Radio-Television-Film

Bachelor of Science,

University of Texas at Austin

May 2007

Front End Web Development

General Assembly

Fall 2015

Contact

/in/lstins

/lstins

Skills & PlatformsStrong verbal, interpersonal and

written communication skills

Client-facing communication

B2B, B2B2C, and B2C marketing

SMB to Enterprise campaign

management

Paid and Organic Search: Google

AdWords, Bing Ads, SEO

Paid and Organic Social:

Facebook, Instagram, Twitter,

Pinterest, LinkedIn, YouTube

Website Optimization: Unbounce,

CrazyEgg, Google Optimize

CRM & Email Automation: Pardot,

Salesforce, ActiveCampaign

Social Media Management: Sprout

Social, Spredfast, Brandwatch

Account-Based Marketing: Path

Factory, Engagio, DemandBase

Chatbot messaging marketing

Google Analytics

Microsoft Office

Wordpress

Bizible / Marketo

Call Tracking

HTML, CSS, JavaScript

Social Media & Data Manager

Designed, developed, and presented strategic paid & organic social initiatives

through media planning, publishing, listening, and consistent monitoring.

Led client communication & managed social presence, account health and

editorial calendar for Facebook, Instagram, Twitter, Pinterest and YouTube.

Delivered reporting and data analysis on campaigns, creative, audiences, and

trends to address challenges, identify opportunities and create action plans.

Provided thought leadership & copy direction based on campaign objectives,

brand voice, and best practices to drive engagement across channels.

Senior Strategist, Digital Marketing Apr 2019 - present

Drives enterprise B2B integrated digital strategy across key channels such as paid

& organic search, social, email & referrals to engage prospects through funnel.

Tracks audience behavior to personalize website & ad experiences, and enables

data collection for retargeting, customized content, & refined demand generation.

Conducts experimentation & optimization based on concrete KPI analysis,

marketing lead qualification, and landing page design & copy testing.

Manages attribution & reporting for multiple touchpoints in Salesforce, supporting

lead nurturing throughout pipeline with marketing assets & collateral.

Scales ABM research, events & marketing programs in collaboration with sales.

SEM & Social Media Supervisor Jan 2017 - Oct 2017

Senior Search & Social Analyst Aug 2014 - Jan 2017

Search & Social Analyst Jan 2013 - Aug 2014

Planning, strategy, implementation, and account management of global

enterprise paid search & social campaigns, totaling $500k+ monthly spend.

Maintained client-facing communication to kick off campaign launches, report

performance, detail measurement of KPIs, and deliver actionable insights.

Optimized customer journey by tracking funnel stages, evaluating user behavior,

and A/B testing landing pages & ad copy for custom audiences.

Supervised and onboarded junior analysts & supported the growth of team

through continuous training, partner education, and professional development.

Managed vendor relations and led cross-department collaboration to align

strategy, revenue and client objectives.

Marketing Associate

April 2009 - January 2013

Planned & coordinated events, photo shoots, and brand awareness campaigns.

Managed and developed strategy for social media & email marketing campaigns.

469-556-3805

leslielingstinson@gmail.com

Digital Marketing Manager Apr 2018 - Apr 2019

LIN Digital January 2013 - October 2017

Bakery Agency October 2017 - April 2018

Mutual Mobile April 2018 - present

Experience

Birds Barbershop