308_1102Infopresse_EN

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Press KitPeUGeOt


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2 PEUGEOT 308 - PRODUCT SUMMARY

PEUGEOT

PRODUCT SUMMARY

The new PeUgeOT 308 4

DeTAileD PReSS PACk

STYle 6

ELEGANT LINES ENHANCED BY ADVANCED TECHNOLOGY

A FLUID AND LUXURIOUS INTERIOR

inTeRiOR COMfORT AnD COnvenienCe 10

A SPACIOUS AND BRIGHT PASSENGER COMPARTMENT

enviROnMenTAl effiCienCY 12

REDUCTION OF CO2

e-HDi MICRO-HYBRID TECHNOLOGY

1.6 LITRE e-HDi FAP 112 BHP ENGINE

A COMPREHENSIVE RANGE OF LATEST-GENERATION ENGINES

SOmmairE


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PEUGEOT

ChASSiS AnD SUSPenSiOn 14

PEUGEOT KNOW-HOW

SAfeTY 15

HIGH LEVEL SAFETY ON ALL COUNTS

COlOURS 16

NEW COLOURS AVAILABLE

APPenDiCeS

TeChniCAl DiAgRAMS 17


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PEUGEOT

Technologically efficienT

and eleganT

The new Peugeot 308 comes with a new look,

features innovative e-HDi micro-hybrid technology

and optimises fuel consumption and CO2

emissions,

which start from just 98 g/km.

With its new lines, the Peugeot 308 subtly incorporatesthe Marques latest stylistic codes. The cars body

ollows the contours o the mechanical assembly

underneath. The appeal o the three body shapes

(Saloon, CC and SW) thus acquires a more technological

elegance, illustrated by the presence o LED ront lights

with light guide. Dynamism and emotion are present

as ever in the genes o the 308, particularly with its

more assertive look thanks to new Xenon headlamps

with titanium coloured mask and the hatchback in its

exclusive GTi nish.

Determined to consolidate its leadership in terms o

road holding and driving pleasure, the Peugeot 308

seeks to become a reerence in terms o environmental

eiciency. Indeed, ollowing in the ootsteps o the

508, the new Peugeot 308 features innovative e-HDi

micro-hybrid technology, the latest generation

STOP & START, on the 1.6 litre HDi FAP 112 bhp

Euro 5 engine. This oer, on the entry level engine,

is available with a semi-automatic manual gearbox

and, or the irst time, with a ull manual gearbox,

or optimal driveability.

In addition to micro-hybrid technology, all actors

impacting the level o CO2

emissions have been

optimised:

- weight reduced by 25 kg on average per car;

- launch o 16 tyres with Very Low Rolling Resistance;

- optimisation o the latest generation engines (VTi,

THP, HDi Euro 5);

- Cx of 0.28 or versions with a low uel consumption

A record in the segment.

Fuel consumption sets the standard:

- 98 g/km of CO2* or the 308 saloon 1.6 litre e-HDi

FAP 112 bhp BMP6 A record in the segment

(* pending approval, available in the summer o 2011

104 g/km CO2

at launch);

ThE nEw PEUGEOT 308


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PEUGEOT

- available power trains, comprising 4 petrol engines

ranging rom 98 bhp to 200 bhp or the exclusive GTi

version and 4 diesel engines rom 92 bhp to 163 bhp,

have also been optimised to ensure a comprehensive

range o engines guaranteeing environmental

eciency. As a result, the basic version the 308

saloon 1.6 litre HDi FAP 92 bhp with manual gearbox

is well positioned, with CO2

emissions reduced to

only 110 g/km.

The dimensions and quality o equipment on the new

308 remain unchanged, regardless o body shape,

guaranteeing a spacious and comortable passenger

compartment. The same is true o primary, secondary

and tertiary saety, which remain at the highest level.

The new 308 will receive its world premiere at the 2011

Geneva Motor Show and will go on sale rom April

2011 in Europe. Its mission is to continue the success

story o the 308 amily, with nearly 900,000 models

sold since its launch in September 2007.

Fvrier 2010


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6 PEUGEOT 308 - PRESS KIT

PEUGEOT

STylE

eleganT lineS enhanced By adVanced

Technology

The design o the new 308 subtly incorporates the

new stylistic codes o the Peugeot Marque. While

the dimensions are unchanged, the new lines

marry as closely as possible the cars mechanical

assembly to accentuate its athletic poise, while

the ront aspect gives a resh look to the loating

ront grille concept. Greater importance accordedto unbroken suraces marks a determination to

present an elegant and luxurious style. The central

protective capping, available in a black lacquer

inish, has been made thinner to give greater

prominence to the sheer metal. This is also true o

the single air intake which is now smaller in size.

Styling elements enhance the natural elegance

which emanates rom the new 308. A satin chrome

bead enhances the new ront grille, as do horizontal

bars, availabl e in lustrous black or chrome according

to body shape (saloon, CC or SW).

The bottom section o the lower ront panel, which

helps visually to broaden the car and plant it on

the road, incorporates new dual-unction lights

(daytime and sidelights) shaped like a boomerang,

available according to versions. With their

meticulous inish, they blend perectly and are

harmoniously positioned on the upper surround

o the og light housing. Composed o variable

intensity LEDs and a light guide, they guarantee a

unique visual signature by day and by night while

illustrating the high level o technology eatured onthe new 308.

In the upper section, the V-shaped nose o the

bonnet is one o the main expressive eatures o

the 308. It has been redesigned to it the cars

mechanical assembly as closely as possible and

provides a new link with the loating ront grille, in

line with Peugeots new stylistic codes. The Marque

badge, in its new dual material construction, is

proudly positioned at the tip o the bonnet on a new

black lacquer base set with a chrome bead, also in

the shape o a V.

The outline o this nose, luid and characteristic,

is more curvaceous, particularly at the junction


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o the lights and the bonnet. The new smooth

glass ront headlamps, closely itting the three

cylinders, suggest a look that is both reined and

assertive. And when the 308 is equipped with

dynamic bi-directional Xenon headlamps complete

with titanium coloured base, this look becomes

even more proound, displaying all the strength o

character o the new 308.

The dynamism o the ront aspect is echoed onthe sides o the car. A styling line, running rom

the ront wheel arches, crosses the side o the

body and the rear lights beore dropping towards

the lower rear panel and coming to an end in the

lower section.

The luidity o the style is enhanced by the lateral

glazed surace which ollows a plunging waistline,

and also by the panoramic rear window, which

overlaps the rear quarter panel pillars.

Lastly, to establish the general appearance o

the 308, a lower waistline starting rom the lower

ront panel extends as ar as the rear bumper.

The car thereore seems well poised on the road,

ready to exploit its dynamic qualities to the ull.

New diamant eect 16 or 17 inch alloy wheels

or Storm Grey 18 inch wheels or the GTi version

underline this dynamic appeal.

The sense o dynamism is enhanced urther by the

cars rear style.

On the saloon, the wraparound lower rear panel

adds a note o robustness and perceived quality as

well as a sporty touch thanks to the presence o a

styling element in the shape o a spoiler and twoinserts, which can have a chrome inish, suggesting

exhaust nozzles.

The new Lion takes its place in the centre o the

tailgate, while a sat in chrome bead emphasizes the

horizontal waistline, bringing a new balance to the

rear o the 308.

On the SW, the contours o the robust lower panel

and the rear lights have been designed to allow

a wide boot aperture. The low load sill resulting

rom this design promises easy loading and a large

internal capacity. From an aesthetic point o view, a

horizontal waistline runs around the rear tailgate in

its central section to stretch t he car. This sensation


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is ampliied by the body-coloured number plate

insert surmounted by the new Lion badge.

On the CC the strength o the rear style is repeated,

with a sense o horizontality given to the rear aspect

that reinorces the impression o width. Numerous

details add to this overall eect: the concave

movement crossing the tailgate under the spoiler,

the chrome bead raming the number plate and

the presence o an air diuser in the lower section.

On either side and extending over the wings, the

ruby-coloured LED rear lights with light curtain

eect broaden the silhouette and give the 308 CC a

unique and spectacular visual signature.

a flUid and lUXURioUS inTeRioR

Stylists worked hard to exploit to the ull the interior

volumes reed up by the semi-tall architecture o

the 308. They thereore designed a particularly

inclined ascia panel, almost symmetrical to the

ront windscreen pillars, to oer unimpeded exterior

visibility.

In addition, there was a marked determination

to give the interior a very upmarket eel and an

enhanced sense o perceived quality. The result is

a luid, pure and elegant ascia panel where pride

o place is given to superior materials, according

to inish: sot covering, leather trim, chrome, black

lacquered materials... The care given to the inish

and the emphasis on interior comort are evident in

every detail. According to the level in the range, new

motis decorate the door panel strips, panel trim,

thumb rests on the steering wheel, etc. Similarly,the special seats on the GTi version have red visible

stitching with speciic marking on top o the seat

back and an aluminium steering wheel ring showing

the word GTi. Dark-tinted rear windows combined

with dark wheel trims (Storm Grey) and the titanium

mask o the discharge lamps, give this version a

sporty and assertive identity, perectly in keeping

with the dynamic potential o its 1.6 litre THP 200 bhp

engine.

Inside the 308 CC, the eye is caught also by the

elegance o the 4 seats with integral head restraints

and the possibility o ull leather trim on the ascia

panel, in dierent shades, which convey a touring


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car image. This distinctive design makes or even

more comortable seats with an Airwave warm air

diuser behind the necks o the ront passengers.

The pleasure o open-top driving is thus enhanced.


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inTEriOr cOmfOrT and cOnvEniEncE

a SPacioUS and BRighT PaSSengeR

coMPaRTMenT

The passenger compartment has been designed

to ensure that a sense o space and brightness

predominates, making occupants eel they dont want

their journey to end.

The interior dimensions and eorts by the designers

to ree up as much space as possible or passengercomort make the 308 one o the most spacious cars

in its segment.

Elbow width at the ront is 1464 mm or the saloon

and SW body shapes, and rises to 1492 mm or the

Coup Cabriolet version. At the rear, these dimensions

are respectively 1471 mm and 1321 mm or the CC.

The eeling o space is even more noticeable on

account o the many clever storage spaces available

inside the 308. Total storage capacity is 42 litres,

making lie inside the car easier and preserving space

or the occupants.

All o the 7 passengers that can be seated in the 308

SW thanks to the optional additional 2 rear seats

can beneit rom these itted spaces. They can also

modulate and adjust the cars interior as necessary

by opting or individual seats in row 2. Nor has the

boot volume been ignored, with a capacity under the

parcel shel o 674 litres or the SW and 430 litres

or the saloon. With the load potential exploited

to the ull, the capacities are 2149 and 1398 litres

respectively.

On the CC, all our passengers can beneit rom

the availability o a large boot capacity (465 litres)in the coup coniguration. On the cabriolet, with

the retractable roo stored in the boot, the boot

still oers a capacity o 266 litres. Whats more, it

only takes 20 seconds to convert the 308 CC into a

dynamic coup or an elegant cabriolet.

Passengers in the 308 saloon and SW will also be able

to beneit rom a sunny passenger compartment

thanks to the panoramic roos available or these

body shapes. They increase the total glazed surace

area to 4.86 m on the saloon and 5.58 m on the SW.

The light level inside the car can be regulated by means

o an electrically-operated roller blind associated

with this equipment.


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To make the journey even more pleasant, automatic

dual-zone air conditioning is available. With its active

charcoal lter, it also reduces hydrocarbon odours

inside the passenger compartment.

Finally, passengers will be able to benet rom a high

quality audio and telematics system: WIP Sound audio

system, Bluetooth hands-ree kit, WIP Nav satellite

navigation and WIP Com 3D with a retractable 7

16/9 colour display. AJBL hi- system is also availableand may be combined with laminated side windows

or optimal acoustic perormance.

Regardless o body shape, the new 308 oers a high

level o comort and convenience.


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RedUcTion of co2

The reduction o CO2

emissions was one o the main

objectives o this project. This resulted in a search

or environmental eciency at all levels. All actors

infuencing uel consumption were optimised:

- weight reduced by 25 kg on average per car;

- launch o 16 tyres with Very Low Rolling Resistance;

- use o a piloted oil pump on 1.6 litre HDi engines;

- optimisation o operation o the alternator on someengines;

- improvement o power steering control (electro-

pump unit);

- Cx of 0.28 or versions with a low uel consumption

A record in the segment ;

- e-HDi micro-hybrid technology;

- 98 g/km of CO2* or the 1.6 litre e-HDi FAP 112 bhp

BMP6 version A record in the segment (* pending

approval, available in the summer o 2011 104 g/

km CO2

at launch).-

-hd MicRo-hyBRid Technology

Ater the 508, the new Peugeot 308 is the second o

the Marques cars to introduce the innovative e-HDi

micro-hybrid technology, a new generation STOP &

START.

This innovation is based on the combination o a

1.6 litre HDi Euro 5 diesel engine and a reversible

alternator ensuring the STOP & START unction.

Relying on an alternator control system (Volt Control)

to recover energy during deceleration and a hybrid

battery to store and deliver additional energy on start-

up (e-booster), the HDi unit allows:- a 15% reduction in uel consumption in urban trac;

- a 5 g/km reduction in CO2

emissions or approved

cycle uel consumption;

- 40% faster restarting (400 ms) than with an enhanced

starter STOP & START;

- activation o engine cut-out from 20 km/h with

a manual gearbox (8 km/h or the electronically-

controlled gearbox);

- increased driveability o the STOP & START (silent

operation, no vibrations).

The second-generation reversible alternator used

here has a power o 2.2 kW and allows up to 600,000

restarts. However the STOP & START unction can be

EnvirOnmEnTal EfficiEncy


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de-activated by the driver i preerred by means o a

button on the ascia panel.

1.6 liTRe e-hdi faP 112 BhP engine

To deploy this technology on a large scale, the new

308 proposes e-HDi technology with a basic engine,

the 1.6 litre HDi FAP 112 bhp, which can be coupled

with two gearboxes (manual or electronically-

controlled). This is a irst, since hitherto e-HDitechnology was available only with the BVMP6

electronically-controlled gearbox.

This new oer maximises driving enjoyment by

increasing the phases o driving in silence. When

coupled with a manual gearbox, engine cut-out is

possible rom a speed o 20 km/h.

a coMPRehenSiVe Range

of laTeST-geneRaTion engineS

To reduce CO2

emissions as much as possible, the

new 308 is uniquely equipped with the very latest-

generation engines or both petrol (VTi or THP engines)

and diesel versions (new HDi Euro 5 engines).

On the saloon, all 8 available engines, as well as

dierent possible gearbox combinations (manual,

electronically-controlled manual or automatic), will

allow every customer to nd the version that suits

them best.

4 Euro 5 petrol engines:

- 1.4 litre VTi 98 bhp with 5-speed manual gearbox;

- 1.6 litre VTi 120 bhp with 5-speed manual gearbox

or automatic gearbox;- 1.6 litre THP 156 bhp with 6-speed manual gearbox

or automatic gearbox;

- 1.6 litre THP 200 bhp with 6-speed manual gearbox

(exclusive to GTi version).

4 Euro 5 diesel engines:

- 1.6 litre HDi FAP 92 bhp with 5-speed manual

gearbox;

- 1.6 litre e-HDi FAP 112 bhp with 6-speed manual

gearbox or electronically-controlled manual gearbox;

- 2.0 litre HDi FAP 150 bhp with 6-speed manual

gearbox;

- 2.0 litre HDi FAP 163 bhp with automatic gearbox

or 6-speed manual gearbox (only on the 308 CC).


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14 PEUGEOT 308 - Press Kit

PEUGEOT

PEUGEOT KNOW-HOW

True to the Marques values in terms of driving pleasure,

the new 308 seeks also to preserve its leadership in

terms of road holding. The features that make the

308 a reference are maintained:

- rigid body structure;

- McPherson type front suspension;

- rear suspension with torsion beam;

- hydraulic dampers with valves;

- power steering with variable assistance piloted by an

electro-pump unit;

- large disc brakes (ventilated at the front) up to

302 x 26 mm;

- ABS, electronic brake force distribution, emergency

brake assist and automatic switching on of hazard

warning lights as standard;

- Bosch 8.1 ESP according to versions.

Chassis and sUsPEnsiOn


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high leVel SafeTy on all coUnTS

Whether in terms o primary, secondary or tertiary

saety, the new 308 is positioned at the highest level.

Firstly, the excellent rigidity o the structure ensures

optimal operation o the wheels and suspension

ensuring a high level o primary saety. In terms

o secondary saety, the structure itsel has been

rigorously designed to withstand even the most severeimpact, thanks in particular to a triple orce channel

at the ront. The use o high-strength steel and multi-

layer reinorcements in specic areas has made it

possible to raise the level o saety o occupants while

reducing the overall weight o the car.

In addition to the perormance o the structure, ecient

means o restraint are proposed:

- up to 8 air bags on the saloon and SW;

- up to 6 air bags on the CC, including 2 head air bags

at the ront;

- extractible saety hoops on the CC in the event o rollover;

- 3-point seat belts with belt not astened or unastened

acoustic warnings;

- Isox xtures.

Lastly, with regard to tertiary saety, the new 308

benets rom Peugeot Connect services. Occupants

are put through to an assistance helpline when an

emergency call is made (Peugeot Connect SOS) or

a breakdown service in the case o a mechanical

incident (Peugeot Connect Assistance). These services

are available via a Peugeot Connect unit or with the

top-o-the-range WIP Com 3D telematics oer.

SafETy


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neW coloURS aVailaBle

The new 308 range oers a total o 11 colours, three

o which are new:

- Bourrasque Blue

- Philaea Blue

- Umber (already available on the 308 CC)

- Bianca White

- Hurricane Grey

- Vapor Grey

- Aluminium

- Shark Grey

- Black Pearl

- Babylon Red

- Pearlescent White (only on the 308 CC).

cOlOUrS


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17 PEUGEOT 308 - TECHNICAL DIAGRAMS

PEUGEOT

A

C D

B

A: Main exterior dimensions (mm)

C : Boot volumesVDA standards in dm3 / litres of water

D : e-HDi Technology

B: Main interior dimensions (mm)K, M, Q - front/rear elbow widthsL, N, R - front/rear door panel widths


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18 PEUGEOT 308 CC - TECHNICAL DIAGRAMS

PEUGEOT

A

C

B


C : Boot volumesVDA standards in dm3 / litres of water



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19 PEUGEOT 308 SW - TECHNICAL DIAGRAMS

PEUGEOT

A

C

B


C : Boot volumesVDA standards in dm3 / litres of water(a) 2nd row of seats forward - 308 SW(b) 2nd row of seats retracted - 308 SW



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PEUGEOT

Present in 160 countries, with 10,000 outlets, Peugeot combines motion and emotion everywhere. In 2010, the year o its 200th anniversary, Peugeot conrmedits place as the worlds leading French car brand, also gaining a place in the global brands table (9th) and sold 2,142,000 cars.Peugeot is the only brand to have an integrated mobility oer with both private cars and vans, scooters, bikes and a wide range o services, with theMu mobility service.

PrESS cOnTacTS

diRecTion

Xavier Peugeot

Directeur Marketing

& Communication Peugeot

coMMUnicaTion

Laurence dAboville

Responsable Communication

[email protected]

Tel. : +33 (0)140 66 37 69

Cell. : +33 (0)632 34 51 27

Helena Chiovetta

Assistante Relation Presse

[email protected]

Tel. : +33 (0)140 66 52 74

PReSSe fRance

Jean-Briac Dalibard

Presse Rgionale

Innovation & P roduits

[email protected]

Tel. : +33 (0)140 66 53 53

Cell. : +33 (0)608 83 25 40

Isabelle JavaryTV/ Radio/Web /Marketing& Styles de [email protected]. : +33 (0)140 66 55 19Cell. : +33 (0)682 62 75 01

PReSSe inTeRnaTionale

Marc Bocqu

Presse & Relations

Extrieures Mondiales

[email protected]

Tel. : +33 (0)140 66 47 05

Cell. : +33 (0)680 21 87 03

Martin Alloiteau

Communication Presse

Europe

[email protected]

Tel. : +33 (0)140 66 43 55

Cell. : +33 (0)682 67 80 02

Ada de Filippo


InternationaleAsie Arique Pacifque

[email protected]

Tel. : +33 (0)140 66 47 78

Cell. : +33 (0)677 17 76 88

Thomas Merchant


Internationale

Amrique Latine

[email protected]

Tel. : +33 (0)140 66 56 92

Cell. : +33 (0)677 00 12 84

coMMUnicaTion

TechniQUe & PRodUiTS

Christophe Chateau

Communication

Technique & Produits

[email protected]

Tel. : +33 (0)140 66 32 10

Cell. : +33 (0)672 83 19 66

Laurent Debure

Attach Presse

Produits

[email protected]

Tel. : +33 (0)140 66 51 94

Cell. : +33 (0)616 97 32 10

Martine FauconAttache Presse

Technique Qualit

[email protected]

Tel. : +33 (0)140 66 37 87

Cell. : +33 (0)671 74 83 56

Philippe Houy

Attach Presse

Produits

[email protected]

Tel. : +33 (0)140 66 54 07

Cell. : +33 (0)612 97 47 30

PaRc PReSSe

Etienne Laruelle

ResponsableParc Presse

[email protected]

Tel. : +33 (0)130 50 40 57

Cell. : +33 (0)673 13 98 21

Gilles Ducluzeau

Gestionnaire

Parc Presse

[email protected]

Tel. : +33 (0)130 50 02 78

PeUgeoT SPoRT

Ccile Estenave

LMES,rallyes et circuits

[email protected]

Tel. : +33 (0)130 70 20 63

Cell. : +33 (0)672 82 74 08

PeUgeoT ScooTeRS

Frdric Bart

Responsable Communication

Europe

[email protected]

Tel. : +33 (0)140 66 54 75

Cell. : +33 (0)632 13 78 80

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