Social Media and the Mid-Sized Business

Deb LavoyDirector, Engagement Marketing

Dlavoy@opentext.com@deb_lavoy

ProductFour.wordpress.comNovember 2011

Social Media

Immediate

HonestRelevant

Many to ManyPersonal

Convenient

RELATIONSHIPS

Customers

EmployeesPartners

ProspectsMarket

InvestorsMedia

Suppliers

GOALS

Delight customersMake things easier

Strengthen brand

Get new customers

Improve offering & outcomes

Social Business

Process, structure and technology supporting the work of people (rather than vice versa).

Show me!

Business to Consumer

Every industry

Business to business

Even highly secure, Regulated ones

60% time savingsfrom internal social collaboration

Employee satisfaction up notably.

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HoganWillig LLP devised a new promotion called Off the Clock. Beginning Monday and running through Friday, the Amherst firm has 50 attorneys available to answer legal questions posted by people on its Facebook page.

No billable hour, no attorney client relationship – just answers or, at least, direction when it comes to a legal quandary.

http://www.bizjournals.com/buffalo/news/2011/09/26/law-firm-using-social-media-as.html

Try new things!

Practicum:Social Marketing

PullDestinationConversion

Pull

Paid searchOrganic SearchBlogs, fora, linkedIn, Twitter

Go to them, be of use, be of good character.

Destination

WebsiteBlog, Social toolsOffering infoCONTACT INFO

Bring them to a website or other destination that you own, and where they can discover more, begin the conversion process – whatever that is.

ConversionWebsite, foraSocial toolsBlog on corp siteValuable info or capability

Now you can sell. Make sure its delightful to buy.

Practicum:Social Collaboration

CreateConnect Compound

CreateA team needs to produce something.

ConnectDiscovering the capabilities and resources of the organization. The right person and information shows up at the right time.

CompoundBuilding on work that has already been done.

SUCCESS

Purpose is your most important success factor.

Good Project Gone Bad: Planning, Managing and Delivering Complex Technology Projects

1. Initial

2. Managed

3. Defined

4. Quantitatively Managed

5. Optimizing

Capability Maturity Model

Good Project Gone Bad: Planning, Managing and Delivering Complex Technology Projects

The first time can be disappointing. Don’t stop.

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Thank You.Deb Lavoy

Director, Engagement MarketingDlavoy@opentext.com

@deb_lavoyProductFour.wordpress.com

November 2011