Soc med and med biz content world 2012
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Social Media and the Mid-Sized Business Deb Lavoy Director, Engagement Marketing [email protected] @deb_lavoy ProductFour.wordpress.com November 2011
description
my talk at content world 2011
Transcript of Soc med and med biz content world 2012
Social Media and the Mid-Sized Business
Deb LavoyDirector, Engagement Marketing
[email protected]@deb_lavoy
ProductFour.wordpress.comNovember 2011
Social Media
Immediate
HonestRelevant
Many to ManyPersonal
Convenient
RELATIONSHIPS
Customers
EmployeesPartners
ProspectsMarket
InvestorsMedia
Suppliers
GOALS
Delight customersMake things easier
Strengthen brand
Get new customers
Improve offering & outcomes
Social Business
Process, structure and technology supporting the work of people (rather than vice versa).
Show me!
Business to Consumer
Every industry
Business to business
Even highly secure, Regulated ones
60% time savingsfrom internal social collaboration
Employee satisfaction up notably.
Do y
ou s
ee a
patt
ern
here
?
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HoganWillig LLP devised a new promotion called Off the Clock. Beginning Monday and running through Friday, the Amherst firm has 50 attorneys available to answer legal questions posted by people on its Facebook page.
No billable hour, no attorney client relationship – just answers or, at least, direction when it comes to a legal quandary.
http://www.bizjournals.com/buffalo/news/2011/09/26/law-firm-using-social-media-as.html
Try new things!
Practicum:Social Marketing
PullDestinationConversion
Pull
Paid searchOrganic SearchBlogs, fora, linkedIn, Twitter
Go to them, be of use, be of good character.
Destination
WebsiteBlog, Social toolsOffering infoCONTACT INFO
Bring them to a website or other destination that you own, and where they can discover more, begin the conversion process – whatever that is.
ConversionWebsite, foraSocial toolsBlog on corp siteValuable info or capability
Now you can sell. Make sure its delightful to buy.
Practicum:Social Collaboration
CreateConnect Compound
CreateA team needs to produce something.
ConnectDiscovering the capabilities and resources of the organization. The right person and information shows up at the right time.
CompoundBuilding on work that has already been done.
SUCCESS
Purpose is your most important success factor.
Good Project Gone Bad: Planning, Managing and Delivering Complex Technology Projects
1. Initial
2. Managed
3. Defined
4. Quantitatively Managed
5. Optimizing
Capability Maturity Model
Good Project Gone Bad: Planning, Managing and Delivering Complex Technology Projects
The first time can be disappointing. Don’t stop.
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Thank You.Deb Lavoy
Director, Engagement [email protected]
@deb_lavoyProductFour.wordpress.com
November 2011
