DLACZEGO SNAPCHATJEST TRUDNY DLA MARKETERA?Karolina Skraba

?

Shonduras

https://www.youtube.com/watch?t=11&v=x8V0Ven3HeQ

Snapchat?

facebook…

facebook…

“millennials”

millennials.

46% of UK teens (11-16)

use Snapchat weekly(3/18/2015)

source: expandedramblings.com

46% of UK teens (11-16)

use Snapchat weekly(3/18/2015)

30% of U.S. millennial internet users

access Snapchat regularly(4/8/2015)

source: expandedramblings.com

46% of UK teens (11-16)

use Snapchat weekly(3/18/2015)

20 minutes average amount of time that 18-29 year old users

spend with Snapchat daily

source: expandedramblings.com

30% of U.S. millennial internet users

access Snapchat regularly(4/8/2015)

46% of UK teens (11-16)

use Snapchat weekly(3/18/2015)

20 minutes average amount of time that 18-29 year old users

spend with Snapchat daily

15 billionreported value of Snapchat

(3/13/2015)

source: expandedramblings.com

30% of U.S. millennial internet users

access Snapchat regularly(4/8/2015)

46% of UK teens (11-16)

use Snapchat weekly(3/18/2015)

20 minutes average amount of time that 18-29 year old users

spend with Snapchat daily

15 billionreported value of Snapchat

(3/13/2015)

58%of college students would likely

purchase a product from a brand that sent them a Snapchat coupon

(2/25/2014)

source: expandedramblings.com

30% of U.S. millennial internet users

access Snapchat regularly(4/8/2015)

source: expandedramblings.com

46% of UK teens (11-16)

use Snapchat weekly(3/18/2015)

20 minutes average amount of time that 18-29 year old users

spend with Snapchat daily

15 billionreported value of Snapchat

(3/13/2015)

1%marketers use Snapchat

(5/22/2014)

58%of college students would likely

purchase a product from a brand that sent them a Snapchat coupon

(2/25/2014)

30% of U.S. millennial internet users

access Snapchat regularly(4/8/2015)

source: Statista.com 2015

source: Statista.com 2015

source: Statista.com 2015

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#1

BRAK FORMATÓW REKLAMOWYCH

#2

NIE MOŻNA ZMIERZYĆ:

KOSZTÓW DOTARCIA

ZASIĘGU

LOKALNYCH UŻYTKOWNIKÓW

#3

CONTENT ZNIKA

CO TERAZ?

5 SNAP-HACKS:

#1

DOBRY KONTENT= dobry zasięg

Audi x The Onion @Super Bowl

#2

OGRANICZENIA…TO ŚRODEK WYRAZU.

HeinekenSnapWho♫

WWF #TheLastSelfie

#3

PRYWATNOŚĆ=

ZAUFANIE

DOVE

#4

1 ZDJĘCIE = 1000 SŁÓW

ale

1 VIDEO = 1000 ZDJĘĆ

#5

CROSS-PLATFORM #STORYLIVING

PRZYKŁAD:H&M x BOILER ROOM

https://www.youtube.com/watch?v=TJ3LVPxH6js

Dziękuję :)