Kongres Mobilny: Karolina Skraba, Lubie.to
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DLACZEGO SNAPCHAT JEST TRUDNY DLA MARKETERA? Karolina Skraba
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Transcript of Kongres Mobilny: Karolina Skraba, Lubie.to
DLACZEGO SNAPCHATJEST TRUDNY DLA MARKETERA?Karolina Skraba
?
Shonduras
Snapchat?
facebook…
facebook…
“millennials”
millennials.
46% of UK teens (11-16)
use Snapchat weekly(3/18/2015)
source: expandedramblings.com
46% of UK teens (11-16)
use Snapchat weekly(3/18/2015)
30% of U.S. millennial internet users
access Snapchat regularly(4/8/2015)
source: expandedramblings.com
46% of UK teens (11-16)
use Snapchat weekly(3/18/2015)
20 minutes average amount of time that 18-29 year old users
spend with Snapchat daily
source: expandedramblings.com
30% of U.S. millennial internet users
access Snapchat regularly(4/8/2015)
46% of UK teens (11-16)
use Snapchat weekly(3/18/2015)
20 minutes average amount of time that 18-29 year old users
spend with Snapchat daily
15 billionreported value of Snapchat
(3/13/2015)
source: expandedramblings.com
30% of U.S. millennial internet users
access Snapchat regularly(4/8/2015)
46% of UK teens (11-16)
use Snapchat weekly(3/18/2015)
20 minutes average amount of time that 18-29 year old users
spend with Snapchat daily
15 billionreported value of Snapchat
(3/13/2015)
58%of college students would likely
purchase a product from a brand that sent them a Snapchat coupon
(2/25/2014)
source: expandedramblings.com
30% of U.S. millennial internet users
access Snapchat regularly(4/8/2015)
source: expandedramblings.com
46% of UK teens (11-16)
use Snapchat weekly(3/18/2015)
20 minutes average amount of time that 18-29 year old users
spend with Snapchat daily
15 billionreported value of Snapchat
(3/13/2015)
1%marketers use Snapchat
(5/22/2014)
58%of college students would likely
purchase a product from a brand that sent them a Snapchat coupon
(2/25/2014)
30% of U.S. millennial internet users
access Snapchat regularly(4/8/2015)
source: Statista.com 2015
source: Statista.com 2015
source: Statista.com 2015
?
#1
BRAK FORMATÓW REKLAMOWYCH
#2
NIE MOŻNA ZMIERZYĆ:
KOSZTÓW DOTARCIA
ZASIĘGU
LOKALNYCH UŻYTKOWNIKÓW
#3
CONTENT ZNIKA
CO TERAZ?
5 SNAP-HACKS:
#1
DOBRY KONTENT= dobry zasięg
Audi x The Onion @Super Bowl
#2
OGRANICZENIA…TO ŚRODEK WYRAZU.
HeinekenSnapWho♫
WWF #TheLastSelfie
#3
PRYWATNOŚĆ=
ZAUFANIE
DOVE
#4
1 ZDJĘCIE = 1000 SŁÓW
ale
1 VIDEO = 1000 ZDJĘĆ
#5
CROSS-PLATFORM #STORYLIVING
PRZYKŁAD:H&M x BOILER ROOM
Dziękuję :)
