X-12 Ins. Page (For paper-III) (02-01-12)

1. ¯ÖÆü»Öê ¯ÖéÂšü Ûêú ‰ú¯Ö¸ü ×®ÖµÖŸÖ Ã£ÖÖ®Ö ¯Ö¸ü †¯Ö®ÖÖ ¸üÖê»Ö ®Ö´²Ö¸ü ×»Ö×ÜÖ‹ …2. »Ö‘Öã ¯ÖÏ¿®Ö ŸÖ£ÖÖ ×®Ö²ÖÓ¬Ö ¯ÖÏÛúÖ¸ü Ûêú ¯ÖÏ¿®ÖÖë Ûêú ˆ¢Ö¸ü, ¯ÖÏŸµÖêÛú ¯ÖÏ¿®Ö Ûêú ®Öß“Öê

µÖÖ ¯ÖÏ¿®ÖÖë Ûêú ²ÖÖ¤ü ´Öë ×¤üµÖê Æãü‹ ×¸üŒŸÖ Ã£ÖÖ®Ö ¯Ö¸ü Æüß ×»Ö×ÜÖµÖê …‡ÃÖÛêú ×»Ö‹ ÛúÖê‡Ô †×ŸÖ×¸üŒŸÖ ÛúÖÝÖ•Ö ÛúÖ ˆ¯ÖµÖÖêÝÖ ®ÖÆüà Ûú¸ü®ÖÖ Æîü …

3. ¯Ö¸üßõÖÖ ¯ÖÏÖ¸ü´³Ö ÆüÖê®Öê ¯Ö¸ü, ¯ÖÏ¿®Ö-¯Öã×ÃŸÖÛúÖ †Ö¯ÖÛúÖê ¤êü ¤üß •ÖÖµÖêÝÖß … ¯ÖÆü»Öê¯ÖÖÑ“Ö ×´Ö®Ö™ü †Ö¯ÖÛúÖê ¯ÖÏ¿®Ö-¯Öã×ÃŸÖÛúÖ ÜÖÖê»Ö®Öê ŸÖ£ÖÖ ˆÃÖÛúß ×®Ö´®Ö×»Ö×ÜÖŸÖ•ÖÖÑ“Ö Ûêú ×»Ö‹ ×¤üµÖê •ÖÖµÖëÝÖê, ×•ÖÃÖÛúß •ÖÖÑ“Ö †Ö¯ÖÛúÖê †¾Ö¿µÖ Ûú¸ü®ÖßÆîü :(i) ¯ÖÏ¿®Ö-¯Öã×ÃŸÖÛúÖ ÜÖÖê»Ö®Öê Ûêú ×»Ö‹ ˆÃÖÛêú Ûú¾Ö¸ü ¯Öê•Ö ¯Ö¸ü »ÖÝÖß

ÛúÖÝÖ•Ö Ûúß ÃÖß»Ö ÛúÖê ±úÖ›Ìü »Öë … ÜÖã»Öß Æãü‡Ô µÖÖ ×²Ö®ÖÖ Ã™üßÛú¸ü-ÃÖß»Ö Ûúß ¯Öã×ÃŸÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü …

(ii) Ûú¾Ö¸ü ¯ÖéÂšü ¯Ö¸ü ”û¯Öê ×®Ö¤ìü¿ÖÖ®ÖãÃÖÖ¸ü ¯ÖÏ¿®Ö-¯Öã×ÃŸÖÛúÖ Ûêú ¯ÖéÂšü ŸÖ£ÖÖ¯ÖÏ¿®ÖÖë Ûúß ÃÖÓÜµÖÖ ÛúÖê †“”ûß ŸÖ¸üÆü “ÖîÛú Ûú¸ü »Öë ×Ûú µÖê ¯Öæ¸êü Æïü …¤üÖêÂÖ¯ÖæÞÖÔ ¯Öã×ÃŸÖÛúÖ ×•Ö®Ö´Öë ¯ÖéÂšü/¯ÖÏ¿®Ö Ûú´Ö ÆüÖë µÖÖ ¤ãü²ÖÖ¸üÖ †Ö ÝÖµÖêÆüÖë µÖÖ ÃÖß×¸üµÖ»Ö ´Öë ®Ö ÆüÖë †£ÖÖÔŸÖË ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü Ûúß ¡Öã×™ü¯ÖæÞÖÔ¯Öã×ÃŸÖÛúÖ Ã¾ÖßÛúÖ¸ü ®Ö Ûú¸ëü ŸÖ£ÖÖ ˆÃÖß ÃÖ´ÖµÖ ˆÃÖê »ÖÖî™üÖÛú¸ü ˆÃÖÛêúÃ£ÖÖ®Ö ¯Ö¸ü ¤æüÃÖ¸üß ÃÖÆüß ¯ÖÏ¿®Ö-¯Öã×ÃŸÖÛúÖ »Öê »Öë … ‡ÃÖÛêú ×»Ö‹ †Ö¯ÖÛúÖê¯ÖÖÑ“Ö ×´Ö®Ö™ü ×¤üµÖê •ÖÖµÖëÝÖê … ˆÃÖÛêú ²ÖÖ¤ü ®Ö ŸÖÖê †Ö¯ÖÛúß ¯ÖÏ¿®Ö-¯Öã×ÃŸÖÛúÖ ¾ÖÖ¯ÖÃÖ »Öß •ÖÖµÖêÝÖß †Öî¸ü ®Ö Æüß †Ö¯ÖÛúÖê †×ŸÖ×¸üŒŸÖ ÃÖ´ÖµÖ×¤üµÖÖ •ÖÖµÖêÝÖÖ …

4. †®¤ü¸ü ×¤üµÖê ÝÖµÖê ×®Ö¤ìü¿ÖÖë ÛúÖê ¬µÖÖ®Ö¯Öæ¾ÖÔÛú ¯ÖœÌëü …5. ˆ¢Ö¸ü-¯Öã×ÃŸÖÛúÖ Ûêú †®ŸÖ ´Öë Ûú““ÖÖ ÛúÖ´Ö (Rough Work) Ûú¸ü®Öê Ûêú

×»Ö‹ ´Öæ»µÖÖÓÛú®Ö ¿Öß™ü ÃÖê ¯ÖÆü»Öê ‹Ûú ¯ÖéÂšü ×¤üµÖÖ Æãü†Ö Æîü …6. µÖ×¤ü †Ö¯Ö ˆ¢Ö¸ü-¯Öã×ÃŸÖÛúÖ ¯Ö¸ü ×®ÖµÖŸÖ Ã£ÖÖ®Ö Ûêú †»ÖÖ¾ÖÖ †¯Ö®ÖÖ ®ÖÖ´Ö,

¸üÖê»Ö ®Ö´²Ö¸ü, ±úÖê®Ö ®Ö´²Ö¸ü µÖÖ ÛúÖê‡Ô ³Öß ‹êÃÖÖ ×“ÖÅ®Ö ×•ÖÃÖÃÖê †Ö¯ÖÛúß¯ÖÆü“ÖÖ®Ö ÆüÖê ÃÖÛêú, †Ó×ÛúŸÖ Ûú¸üŸÖê Æïü †£Ö¾ÖÖ †³Ö¦ü ³ÖÖÂÖÖ ÛúÖ ¯ÖÏµÖÖêÝÖ Ûú¸üŸÖêÆïü, µÖÖ ÛúÖê‡Ô †®µÖ †®Öã×“ÖŸÖ ÃÖÖ¬Ö®Ö ÛúÖ ¯ÖÏµÖÖêÝÖ Ûú¸üŸÖê Æïü, ŸÖÖê ¯Ö¸üßõÖÖ Ûêú×»ÖµÖê †µÖÖêÝµÖ ‘ÖÖê×ÂÖŸÖ ×ÛúµÖê •ÖÖ ÃÖÛúŸÖê Æïü …

7. †Ö¯ÖÛúÖê ¯Ö¸üßõÖÖ ÃÖ´ÖÖ¯ŸÖ ÆüÖê®Öê ¯Ö¸ü ˆ¢Ö¸ü-¯Öã×ÃŸÖÛúÖ ×®Ö¸üßõÖÛú ´ÖÆüÖê¤üµÖ ÛúÖê»ÖÖî™üÖ®ÖÖ †Ö¾Ö¿µÖÛú Æîü †Öî¸ü ‡ÃÖê ¯Ö¸üßõÖÖ ÃÖ´ÖÖ×¯ŸÖ Ûêú ²ÖÖ¤ü †¯Ö®Öê ÃÖÖ£Ö¯Ö¸üßõÖÖ ³Ö¾Ö®Ö ÃÖê ²ÖÖÆü¸ü ®Ö »ÖêÛú¸ü •ÖÖµÖë …

8. Ûêú¾Ö»Ö ®Öß»Öê/ÛúÖ»Öê ²ÖÖ»Ö ¯¾ÖÖ‡Õ™ü ¯Öê®Ö ÛúÖ Æüß ‡ÃŸÖê´ÖÖ»Ö Ûú¸ëü …9. ×ÛúÃÖß ³Öß ¯ÖÏÛúÖ¸ü ÛúÖ ÃÖÓÝÖÞÖÛú (Ûêú»ÖÛãú»Öê™ü¸ü) µÖÖ »ÖÖòÝÖ ™êü²Ö»Ö †Ö×¤ü ÛúÖ

¯ÖÏµÖÖêÝÖ ¾ÖÙ•ÖŸÖ Æîü …

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J-08-11 P.T.O.

Signature and Name of Invigilator

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J

PAPER-III

[Maximum Marks : 200Time : 2 1/2 hours]

Number of Pages in this Booklet : 32 Number of Questions in this Booklet : 19

Instructions for the Candidates ¯Ö¸üßõÖÖÙ£ÖµÖÖë Ûêú ×»Ö‹ ×®Ö¤ìü¿Ö

(In figures as per admission card)

COMMERCE

0 8 1 1

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COMMERCE

¾Ö Ö × � Ö •µÖ

PAPER – III

¯ ÖÏ ¿ −Ö¯ Ö¡ Ö – III

Note : This paper is of two hundred (200) marks containing four (4) sections. Candidates

are required to attempt the questions contained in these sections according to the

detailed instructions given therein.

−Ö Ö ê™ü : µÖÆü ¯ÖÏ¿−Ö¯Ö¡Ö ¤ ü Öê ÃÖ Öî ( 200) †Ó úÖë úÖ Æîü ‹¾ÖÓ ‡ÃÖ´Öë “ÖÖ ¸ü ( 4) �ÖÓ›ü Æïü … †³µÖÙ£ÖµÖÖë úÖê ‡−Ö´Öë ÃÖ´ÖÖ×ÆüŸÖ ¯ÖÏ¿−ÖÖë êú ˆ¢Ö¸ü

†»Ö$Ö ×¤üµÖê $ÖµÖê ×¾ÖÃŸÖéŸÖ ×−Ö¤ìü¿ÖÖë êú †−ÖãÃÖÖ ü ¤êü−ÖÖ Æîü …

J-08-11 3 P.T.O.

SECTION – I

� Ö� ›ü – I

Note : This section consists of two essay type questions of twenty (20) marks each, to be answered in about five hundred (500) words each. (2 ×××× 20 = 40 marks)

−Ö Ö ê™ü : ‡ÃÖ �ÖÓ›ü ´Öë ²Ö ß ÃÖ- ² Öß ÃÖ †Ó úÖë êú ¤ ü Öê ×−Ö²Ö−¬ÖÖŸ´Ö ú ¯ÖÏ¿−Ö Æïü … ¯ÖÏŸµÖê ú ¯ÖÏ¿−Ö úÖ ˆ¢Ö ü »Ö$Ö³Ö$Ö ¯ÖÖÑ“Ö ÃÖ Ö î ( 500) ¿Ö²¤üÖë ´Öë †¯Öê×+ÖŸÖ Æîü … (2 ×××× 20 = 40 †Ó$ú)

1. “To accelerate industrial development, foreign investment must not be handled

rigidly.” Critically comment.

“Ÿ¾Ö×¸üŸÖ †ÖîªÖê×$Ö ú ×¾Ö úÖÃÖ êú ×»ÖµÖê, ×¾Ö¤êü¿Öß ×¾Ö×−ÖµÖÖê$Ö úÖê ÃÖ�ŸÖß ÃÖê ÃÖÓ“ÖÖ×»ÖŸÖ ú³Öß −ÖÆüà ú¸ü−ÖÖ “ÖÖ×Æü‹,” †Ö»ÖÖê“Ö−ÖÖŸ´Ö ú ÃÖ´Öß+ÖÖ úß×•ÖµÖê …

OR / † £Ö ¾ Ö Ö What is the role of small scale industries in the economic development of our

country ?

Æü´ÖÖ êü ¤êü¿Ö êú †ÖÙ£Ö ú ×¾Ö úÖÃÖ ´Öë »Ö‘Öã-ÃŸÖ¸ü êú ˆªÖê$ÖÖë úß ŒµÖÖ ³Öæ×´Ö úÖ Æîü ?

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J-08-11 5 P.T.O.

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J-08-11 7 P.T.O.

2. Analyse the main determinants of micro and macro environment; and describe the

significance of business environment in the Indian context. ¾µÖÛÂ™ü ŸÖ£ÖÖ ÃÖ´ÖÛÂ™ü ¾ÖÖŸÖÖ¾Ö¸ü:Ö êú ×−Ö¬ÖÖÔ ü úÖë úÖê ×¾Ö¿»ÖêÂÖ:Ö úß×•ÖµÖê ŸÖ£ÖÖ ³ÖÖ¸üŸÖ êú ÃÖÓ¤ü³ÖÔ ´Öë ¾µÖÖ¾ÖÃÖÖ×µÖ ú ¾ÖÖŸÖÖ¾Ö¸ü:Ö

êú ´ÖÆü¢¾Ö úÖ ¾Ö:ÖÔ−Ö úß×•ÖµÖê … OR / † £Ö ¾ Ö Ö

What are the causes of industrial sickness in our country ? What measures could be

adopted to bring about turn around in Indian industry ?

Æü´ÖÖ êü ¤êü¿Ö ´Öë †ÖîªÖê×$Ö ú ¹ $:ÖŸÖÖ êú ŒµÖÖ úÖ¸ü:Ö Æïü ? ³ÖÖ üŸÖßµÖ †ÖîªÖê×$Ö ú ×¾Ö úÖÃÖ úÖê $Ö×ŸÖ ¤êü−Öê êú ×»ÖµÖê ŒµÖÖ ˆ¯ÖÖµÖ †¯Ö−ÖÖµÖê •ÖÖ ÃÖ úŸÖê Æïü ?

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SECTION – II

� Ö� ›ü – II

Note : This section contains three (3) questions from each of the electives/specializations.

The candidate has to choose only one elective/specialization and answer all the three

questions contained therein. Each question carries fifteen (15) marks and is to be

answered in about three hundred (300) words. (3 ×××× 15 = 45 marks)

−Ö Ö ê™ü : ‡ÃÖ �ÖÓ›ü ´Öë ¯ÖÏŸµÖê ú ‹êÛ“”û ú ‡ úÖ‡Ô / ×¾Ö¿ÖêÂÖ–ÖŸÖÖ ÃÖê ŸÖß −Ö ( 3) ¯ÖÏ¿−Ö Æïü … †³µÖ£Öá úÖê êú¾Ö»Ö ‹ ú ‹êÛ“”û ú ‡ úÖ‡Ô / ×¾Ö¿ÖêÂÖ–ÖŸÖÖ úÖê “Öã−Ö ú¸ü ˆÃÖß êú ŸÖß−ÖÖë ¯ÖÏ¿−ÖÖë êú ˆ¢Ö¸ü ¤êü−Öê Æîü … ¯ÖÏŸµÖê ú ¯ÖÏ¿−Ö ¯Ö −¦ü Æü ( 15) †Ó úÖë úÖ Æîü ¾Ö ˆÃÖ úÖ ˆ¢Ö ü »Ö$Ö³Ö$Ö ŸÖß −Ö ÃÖ Öî ( 300) ¿Ö²¤üÖë ´Öë †¯Öê×+ÖŸÖ Æîü … (3 ×××× 15 = 45 †Ó$ú)

Elective – I

‹ êÛ “”û $ú – I

Accounting and Finance

»Ö ê� Ö ÖÓ$ú −Ö ŸÖ £Ö Ö ×¾ Ö ¢Ö

3. What is the need for venture capital ?

•ÖÖê×�Ö´Ö ¯ÖæÑ•Öß úß ŒµÖÖ †Ö¾Ö¿µÖ úŸÖÖ Æîü ?

J-08-11 11 P.T.O.

4. Briefly evaluate the working of National Stock Exchange (NSE).

¸üÖÂ™ÒüßµÖ Ã™üÖò ú ‹ŒÃÖ“Öë•Ö úß úÖµÖÔ ¯ÖÏ:ÖÖ»Öß úÖ ÃÖÓ×+Ö¯ŸÖ ´Öë ´Öæ»µÖÖÓ ú−Ö úß×•ÖµÖê …

5. Why Human Resources Accounting (HRA) is not becoming popular ?

´ÖÖ−Ö¾ÖßµÖ ÃÖÓÃÖÖ¬Ö−Ö »Öê�ÖÖÓ ú−Ö †×¬Ö ú »ÖÖê ú×¯ÖÏµÖ ŒµÖÖë −ÖÆüà ÆüÖê ¸üÆüÖ Æîü ? OR / † £Ö ¾ Ö Ö

Elective – II

‹ êÛ “”û $ú – II

Marketing ( × ¾ Ö ¯Ö �Ö −Ö )

3. Explain “Promotion Components” in the Marketing Mix.

×¾Ö¯Ö:Ö−Ö ÃÖÛ´´ÖÁÖ:Ö ´Öë “ÃÖÓ¾Ö¬ÖÔ ú ‘Ö™ü úÖë” úß ¾µÖÖ�µÖÖ ú ëü … 4. Clarify the Models of Consumer Behaviour.

ˆ¯Ö³ÖÖêŒŸÖÖ ¾µÖ¾ÖÆüÖ ü êú ¯ÖÏ×ŸÖº ¯ÖÖë úÖê Ã¯ÖÂ™ü úß×•ÖµÖê … 5. “Ultimately the burden of advertisement falls on the consumer.” Explain.

“×¾Ö–ÖÖ¯Ö−Ö úÖ ³ÖÖ ü †−ŸÖŸÖÖê$ÖŸ¾ÖÖ ˆ¯Ö³ÖÖêŒŸÖÖ†Öë ¯Ö¸ü ¯Ö›ÌüŸÖÖ Æîü …” ÃÖ´Ö—ÖÖ‡µÖê … OR / † £Ö ¾ Ö Ö

Elective – III

‹ êÛ “”û $ú – III

Human Resource Management

´Ö Ö −Ö ¾ Ö ÃÖÓÃÖ Ö ¬Ö −Ö ¯Ö Ï² Ö −¬Ö 3. Describe the procedure of recruitment and selection of personnel in an organisation.

× úÃÖß ÃÖÓ$Öšü−Ö ´Öë ú´ÖÔ“ÖÖ×¸üµÖÖë úß ³ÖŸÖá ‹¾ÖÓ “ÖµÖ−Ö úß ¯Ö¨ü×ŸÖ úÖ ¾Ö:ÖÔ−Ö úß×•ÖµÖê … 4. Differentiate between financial and non-financial incentives. What is the importance

of non-financial incentives for increasing industrial productivity ?

×¾Ö¢ÖßµÖ ‹¾ÖÓ †×¾Ö¢ÖßµÖ ¯ÖÏÖêŸÃÖÖÆü−ÖÖë ´Öë ŒµÖÖ †−ŸÖ ü Æîü ? †ÖîªÖê×$Ö ú ˆŸ¯ÖÖ¤ü úŸÖÖ úß ¾Öé×¨ü ÆêüŸÖã †×¾Ö¢ÖßµÖ ¯ÖÏÖêŸÃÖÖÆü−ÖÖë úÖ ŒµÖÖ ´ÖÆü¢¾Ö Æïü ?

5. Discuss the various methods of performance appraisal.

×−ÖÂ¯ÖÖ¤ü−Ö ´Öæ»µÖÖÓ ú−Ö úß ×¾Ö×³Ö−−Ö ×¾Ö×¬ÖµÖÖë úß ×¾Ö¾Öê“Ö−ÖÖ úß×•ÖµÖê … OR / † £Ö ¾ Ö Ö

Elective – IV

‹ êÛ “”û $ú – IV

International Business

† −ŸÖ ¸ü ÖÔÂ ™Òü ß µÖ ¾ µÖ Ö ¯Ö Ö ü

3. What are the unsettled issues of “DOHA” Conference ?

¤üÖêÆüÖ ÃÖ´´Öê»Ö−Ö êú ×¾Ö¾ÖÖ×¤üŸÖ ´Öã§êü ŒµÖÖ Æïü ?

J-08-11 12

4. How does domestic business differ from international business ?

†−ŸÖ¸üÖÔÂ™ÒüßµÖ ¾µÖÖ¯ÖÖ ü úß ŸÖã»Ö−ÖÖ ´Öë ‘Ö êü»Öæ ¾µÖÖ¯ÖÖ¸ü × úÃÖ ¯ÖÏ úÖ ü ÃÖê ×³Ö−−Ö Æîü ?

5. Describe the regulations pertaining to issue of shares by Indian companies to foreign

investors.

³ÖÖ¸üŸÖßµÖ ú´¯Ö×−ÖµÖÖë êú «üÖ¸üÖ ×¾Ö¤êü¿Öß ×−Ö¾Öê¿Ö ú¢ÖÖÔ†Öë úÖê †Ó¿ÖÖë êú ×−Ö$ÖÔ´Ö−Ö ÃÖê ÃÖ´²ÖÛ−¬ÖŸÖ ×¾Ö×−ÖµÖ´Ö−ÖÖë úß ¾µÖÖ�µÖÖ úß×•ÖµÖê …

OR / † £Ö ¾ Ö Ö Elective – V

‹ êÛ “”û $ú – V

Income-tax Law and Tax Planning

† Ö µÖ $ú ü $ú Ö −Ö æ−Ö ‹ ¾Ö Ó $ú ¸ü × −ÖµÖ Öê•Ö −Ö 3. What are the legal provisions regarding deduction of tax at source from salary

income ?

¾ÖêŸÖ−Ö †ÖµÖ ´Öë ÃÖê ÄÖÖêŸÖ ¯Ö¸ü ú¸ü úß ú™üÖîŸÖß êú ÃÖ´²Ö−¬Ö ´Öë ¾Öî¬ÖÖ×−Ö ú ¯ÖÏÖ¾Ö¬ÖÖ−Ö ŒµÖÖ Æïü ?

4. What is a Permanent Account Number ? What are its advantages ?

¯Ö¸ü´ÖÖ−Öê−™ü ‹ úÖ‰ú−™ü −Ö´²Ö¸ü ŒµÖÖ Æîü ? ‡ÃÖ êú ŒµÖÖ »ÖÖ³Ö Æïü ?

5. Distinguish between tax evasion and tax avoidance and explain the methods of tax

planning.

ú¸ü †¯Ö¾ÖÓ“Ö−Ö ŸÖ£ÖÖ ú¸ü †¾ÖÆêü»Ö−ÖÖ ´Öë †−ŸÖ ü Ã¯ÖÂ™ü úß×•ÖµÖê ŸÖ£ÖÖ ú¸ü ×−ÖµÖÖê•Ö−Ö úß ×¾Ö×³Ö−−Ö ×¾Ö×¬ÖµÖÖë úÖê Ã¯ÖÂ™ü úß×•ÖµÖê …

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J-08-11 20

SECTION – III � Ö� ›ü – III

Note : This section contains nine (9) questions of ten (10) marks, each to be answered in

about fifty (50) words. (9 × 10 = 90 marks)

−Ö Ö ê™ü : ‡ÃÖ �ÖÓ›ü ´Öë ¤ ü ÃÖ- ¤ ü ÃÖ ( 10- 10) †Ó úÖë êú −Ö Öî ( 9) ¯ÖÏ¿−Ö Æïü … ¯ÖÏŸµÖê ú ¯ÖÏ¿−Ö úÖ ˆ¢Ö¸ü »Ö$Ö³Ö$Ö ¯Ö “ÖÖ ÃÖ ( 50) ¿Ö²¤üÖë ´Öë †¯Öê×+ÖŸÖ Æîü … (9 ×××× 10 = 90 †Ó$ú)

6. Define Cobb-Douglas production function.

úÖò²Ö-›ò$»ÖÃÖ êú ˆŸ¯ÖÖ¤ü−Ö ±ú»Ö−Ö úÖê ¯Ö×¸ü³ÖÖ×ÂÖŸÖ úß×•ÖµÖê …

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7. What do you mean by holding company ?

¬ÖÖ¸ü ú ú´¯Ö−Öß ÃÖê ŒµÖÖ †Ö¿ÖµÖ Æîü ?

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8. Name five ways in which consumers are often cheated.

× ú−Ö ¯ÖÖÑ“Ö ŸÖ¸üß úÖë êú «üÖ¸üÖ ÃÖÖ´ÖÖ−µÖŸÖµÖÖ ˆ¯Ö³ÖÖêŒŸÖÖ†Öë êú ÃÖÖ£Ö ¬ÖÖê�ÖÖ-¬Ö›Ìüß úß •ÖÖŸÖß Æîü ?

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9. What do you mean by hypothesis ?

¯Ö× ü ú»¯Ö−ÖÖ ÃÖê †Ö¯Ö úÖ ŒµÖÖ †Ö¿ÖµÖ Æîü ?

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J-08-11 23 P.T.O.

10. What do you mean by managerial conflict ?

¯ÖÏ²Ö−¬Ö úßµÖ ÃÖÓ‘ÖÂÖÔ ÃÖê †Ö¯Ö úÖ ŒµÖÖ †×³Ö¯ÖÏÖµÖ Æîü ?

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11. Distinguish between Mega Marketing and Meta Marketing.

´Öê$ÖÖ-×¾Ö¯Ö:Ö−Ö ŸÖ£ÖÖ ´Öê™üÖ ×¾Ö¯Ö:Ö−Ö êú ´Ö¬µÖ †−ŸÖ ü Ã¯ÖÂ™ü úß×•ÖµÖê …

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12. What do you mean by Deferred Revenue Expenditure ?

Ã£Ö×$ÖŸÖ †ÖµÖ$ÖŸÖ �Ö“ÖÔ ÃÖê †Ö¯Ö úÖ ŒµÖÖ †×³Ö¯ÖÏÖµÖ Æîü ?

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13. What is meant by E-Banking ?

‡Ô-²ÖïØ ú$Ö ÃÖê †Ö¯Ö ŒµÖÖ ÃÖ´Ö—ÖŸÖê Æïü ?

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14. What do you understand by TRIPS ?

×™Òü¯ÖÃÖ (TRIPS) ÃÖê †Ö¯Ö ŒµÖÖ ÃÖ´Ö—ÖŸÖê Æïü ?

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SECTION – IV � Ö� ›ü – IV

Note : This section contains five (5) questions of five (5) marks each based on the following

passage. Each question should be answered in about thirty (30) words.

(5 ×××× 5 = 25 marks)

−Ö Ö ê™ü : ‡ÃÖ �ÖÓ›ü ´Öê ×−Ö´−Ö×»Ö×�ÖŸÖ ¯Ö× ü“”êû¤ü ¯Ö¸ü †Ö¬ÖÖ× üŸÖ ¯Ö ÖÑ“Ö ( 5) ¯ÖÏ¿−Ö Æïü … ¯ÖÏŸµÖê ú ¯ÖÏ¿−Ö úÖ ˆ¢Ö¸ü »Ö$Ö³Ö$Ö ŸÖ ß ÃÖ ( 30) ¿Ö²¤üÖë ´Öë †¯Öê×+ÖŸÖ Æîü … ¯ÖÏŸµÖê ú ¯ÖÏ¿−Ö ¯Ö ÖÑ“Ö ( 5) †Ó úÖë úÖ Æîü … (5 ×××× 5 = 25 †Ó$ú)

Managerial economist has an important role to play. The most important of the

obligations of a managerial economist is that his objectives must coincide with that of

the business. Since in most of the cases the firms try to maximise profits on their

invested capital, the managerial economist must also help in achieving this goal. So

long as he maintains that conviction and helps in enhancing the ability of the firm to

maximise profits he will be a successful managerial economist. The other most

important responsibility of a managerial economist is to try to make as accurate

forecasts as possible. We know that every decision a management takes normally has

J-08-11 27 P.T.O.

implications going beyond the present, while, on the other hand, future is rather

uncertain. It is, therefore, necessary and obligatory for a managerial economist to

make future forecasts in such a manner that the risks involved in the uncertainties of

future are minimized for the firm. He will have to make these forecasts on the basis of

data on the market conditions, the general economic environment, the Government

policies, etc. For forecasting, he uses the techniques of probability. A managerial

economist is supposed to forecast the trend and shifts in the activities of importance

to the firm; be it sales, profits, demand, cost, etc. Once such a forecast along with its

possible implications for the firm are available, the management can follow a more

orderly course of business planning.

The contribution of a managerial economist will be adequate only when he is a

member of full status in the business team. He must be ready to take up challenging

tasks. Whenever some special assignments come to him, he should be ready to

undertake them with full seriousness. It is for the managerial economist himself that

he makes his services indispensable and most sought after, both with the help of his

ability, training and experience as well as because of his capacity to win continuing

support for himself and his professional ideas. For the latter, a necessary condition is

that he can put even the most sophisticated ideas in the easiest and common language

and in a convincing manner.

¯ÖÏ²Ö−¬Ö úßµÖ †£ÖÔ¿ÖÖÃ¡Öß úÖê ´ÖÆü¢¾Ö¯Öæ:ÖÔ ³Öæ×´Ö úÖ ×−Ö³ÖÖ−Öß ÆüÖêŸÖß Æîü … ¯ÖÏ²Ö−¬Ö úßµÖ †£ÖÔ¿ÖÖÃ¡Öß úÖ ÃÖ¾ÖÖÔ×¬Ö ú

´ÖÆü¢¾Ö¯Öæ:ÖÔ ¤üÖ×µÖŸ¾Ö µÖÆü Æîü × ú ˆÃÖ êú †Öî ü ¾µÖ¾ÖÃÖÖµÖ êú ˆ§êü¿µÖÖë ´Öë ÃÖÖ´ÖÓ•ÖÃµÖ ÆüÖê … ŒµÖÖë× ú †×¬Ö úÖÓ¿Ö ´ÖÖ´Ö»ÖÖë ´Öë ±ú´Öí

†¯Ö−Öß ×−Ö¾Öê×¿ÖŸÖ ¯ÖæÑ•Öß ¯Ö¸ü »ÖÖ³ÖÖë úÖê †×¬Ö úŸÖ´Ö ú¸ü−Öê úÖ ¯ÖÏµÖŸ−Ö ú¸üŸÖß Æïü, ¯ÖÏ²Ö−¬Ö úßµÖ †£ÖÔ¿ÖÖÃ¡Öß úÖê ³Öß ‡ÃÖ »Ö+µÖ

úß ¯ÖÏÖÛ¯ŸÖ ´Öë ´Ö¤ü¤ü ú¸ü−Öß “ÖÖ×ÆüµÖê … •Ö²Ö ŸÖ ú ¾ÖÆü ‡ÃÖ ¬ÖÖ¸ü:ÖÖ úÖê ²Ö−ÖÖ‹ ¸ü�ÖŸÖÖ Æîü †Öî¸ü »ÖÖ³ÖÖë úÖê †×¬Ö úŸÖ´Ö ú¸ü−Öê ´Öë

±ú´ÖÔ úß +Ö´ÖŸÖÖ úÖê ²ÖœÌüÖ−Öê ´Öë ´Ö¤ü¤ü ú¸üŸÖÖ Æîü ŸÖ²Ö ŸÖ ú ¾ÖÆü ‹ ú ÃÖ±ú»Ö ¯ÖÏ²Ö−¬Ö úßµÖ †£ÖÔ¿ÖÖÃ¡Öß ²Ö−ÖÖ ¸üÆêü$ÖÖ …

¯ÖÏ²Ö−¬Ö úßµÖ †£ÖÔ¿ÖÖÃ¡Öß úß †−µÖ ÃÖ¾ÖÖÔ×¬Ö ú ´ÖÆü¢¾Ö¯Öæ:ÖÔ ×•Ö´´Öê¤üÖ¸üß •ÖÆüÖÓ ŸÖ ú ÃÖÓ³Ö¾Ö ÆüÖê šüß ú-šüß ú ¯Öæ¾ÖÖÔ−Öã´ÖÖ−Ö ú¸ü−Öê úß

úÖê×¿Ö¿Ö ú ü−ÖÖ Æîü … Æü´Ö •ÖÖ−ÖŸÖê Æïü × ú ¯ÖÏ²Ö−¬Ö−Ö «üÖ¸üÖ ×»Ö‹ $Ö‹ ¯ÖÏŸµÖê ú ×−Ö:ÖÔµÖ êú ×−Ö×ÆüŸÖÖ£ÖÔ (†£Ö¾ÖÖ ¯ÖÏ³ÖÖ¾Ö)

ÃÖÖ´ÖÖ−µÖŸÖµÖÖ ¾ÖŸÖÔ´ÖÖ−Ö ÃÖê ¯Ö êü •ÖÖŸÖê Æïü, •Ö²Ö× ú, ‡ÃÖ êú ¤æüÃÖ¸üß †Öê¸ü ³Ö×¾ÖÂµÖ †×−ÖÛ¿“ÖŸÖ ÆüÖêŸÖÖ Æîü … †ŸÖ:, ¯ÖÏ²Ö−¬Ö úßµÖ

†£ÖÔ¿ÖÖÃ¡Öß êú ×»ÖµÖê µÖÆü †Ö¾Ö¿µÖ ú †Öî¸ü †Ö$ÖÏÆüß ÆüÖêŸÖÖ Æîü × ú ¾ÖÆü ³Ö×¾ÖÂµÖ êú ×»ÖµÖê ¯Öæ¾ÖÖÔ−Öã´ÖÖ−Ö ‡ÃÖ ŸÖ¸üÆü ÃÖê ú¸êü × ú

³Ö×¾ÖÂµÖ úß †×−ÖÛ¿“ÖŸÖŸÖÖ†Öë ´Öë ×−Ö×ÆüŸÖ •ÖÖê×�Ö´Ö ±ú´ÖÔ êú ×»ÖµÖê ú´Ö ÃÖê ú´Ö ÆüÖê •ÖÖ‹Ñ … ˆÃÖê, ²ÖÖ•ÖÖ ü úß ÛÃ£Ö×ŸÖµÖÖë,

ÃÖÖ´ÖÖ−µÖ †ÖÙ£Ö ú ¾ÖÖŸÖÖ¾Ö¸ü:Ö, ÃÖ¸ü úÖ¸üß −Öß×ŸÖµÖÖë ‡ŸµÖÖ×¤ü ¯Ö ü †ÖÑ ú›ÌüÖë êú †Ö¬ÖÖ ü ¯Ö ü µÖÆü ¯Öæ¾ÖÖÔ−Öã´ÖÖ−Ö ú¸ü−Öê ÆüÖë$Öê …

¯Öæ¾ÖÖÔ−Öã´ÖÖ−Ö êú ×»ÖµÖê, ¾ÖÆü ¯ÖÏÖ×µÖ úŸÖÖ úß ŸÖ ú−Öß úÖë úÖ ˆ¯ÖµÖÖê$Ö ú¸üŸÖÖ Æîü … ¯ÖÏ²Ö−¬Ö úßµÖ †£ÖÔ¿ÖÖÃ¡Öß ÃÖê µÖÆü †¯Öê×+ÖŸÖ

ÆüÖêŸÖÖ Æîü × ú ¾ÖÆü ±ú´ÖÔ êú ×»ÖµÖê, ´ÖÆü¢¾Ö úß $Ö×ŸÖ×¾Ö×¬ÖµÖÖë, “ÖÖÆêü ¾ÖÆü ×²Ö Îúß, »ÖÖ³Ö, ´ÖÖÓ$Ö, »ÖÖ$ÖŸÖ ‡ŸµÖÖ×¤ü ÆüÖë, ´Öë ¹ý�Ö ‹¾ÖÓ

²Ö¤ü»ÖÖ¾Ö êú ÃÖ´²Ö−¬Ö ´Öë ¯Öæ¾ÖÖÔ−Öã´ÖÖ−Ö ú¸ëü … ‹ ú ²ÖÖ¸ü ‹êÃÖÖ ¯Öæ¾ÖÖÔ−Öã´ÖÖ−Ö †¯Ö−Öê ÃÖÓ³ÖÖ×¾ÖŸÖ ×−Ö×ÆüŸÖÖ£ÖÖí êú ÃÖÖ£Ö-ÃÖÖ£Ö ±ú´ÖÔ êú

×»ÖµÖê ˆ¯Ö»Ö²¬Ö ÆüÖê •ÖÖ−Öê ¯Ö ü, ¯ÖÏ²Ö−¬Ö−Ö, ¾µÖÖ¾ÖÃÖÖ×µÖ ú ×−ÖµÖÖê•Ö−Ö úß •µÖÖ¤üÖ Îú´Ö²Ö ü ×¤ü¿ÖÖ úÖ †−ÖãÃÖ¸ü:Ö ú¸ü ÃÖ úŸÖÖ Æîü …

J-08-11 28

¯ÖÏ²Ö−¬Ö úßµÖ †£ÖÔ¿ÖÖÃ¡Öß úÖ µÖÖê$Ö¤üÖ−Ö êú¾Ö»Ö ŸÖ³Öß ¯ÖµÖÖÔ¯ŸÖ ÆüÖê$ÖÖ •Ö²Ö ¾ÖÆü ¾µÖÖ¾ÖÃÖÖ×µÖ ú ¤ü»Ö ´Öë ¯Öæ:ÖÔÃŸÖ üßµÖ

ÃÖ¤üÃµÖ ÆüÖêŸÖÖ Æîü … ˆÃÖê “Öã−ÖÖîŸÖß ¯Öæ:ÖÔ úÖµÖÖì Ó úÖê ú¸ü−Öê êú ×»ÖµÖê ŸÖîµÖÖ¸ü ¸üÆü−ÖÖ “ÖÖ×ÆüµÖê … •Ö²Ö ú³Öß ˆÃÖ êú ÃÖ´Ö+Ö ×¾Ö¿ÖêÂÖ

úÖµÖÔ †Ö‹Ñ, ˆÃÖê ˆ−Æëü ¯Öæ:ÖÔ $Ö´³Öß¸üŸÖÖ êú ÃÖÖ£Ö ú ü−Öê êú ×»ÖµÖê ŸÖîµÖÖ¸ü üÆü−ÖÖ “ÖÖ×ÆüµÖê … ¯ÖÏ²Ö−¬Ö úßµÖ †£ÖÔ¿ÖÖÃ¡Öß êú Ã¾ÖµÖÓ êú

×»ÖµÖê µÖÆü ´ÖÆü¢¾Ö¯Öæ:ÖÔ Æîü × ú ¾ÖÆü †¯Ö−Öß ÃÖê¾ÖÖ†Öë úÖê, †¯Ö−Öß µÖÖê$µÖŸÖÖ, ¯ÖÏ×¿Ö+Ö:Ö †Öî ü †−Öã³Ö¾Ö †Öî ü ÃÖÖ£Ö Æüß ÃÖÖ£Ö †¯Ö−Öê

×»ÖµÖê ‹¾ÖÓ †¯Ö−Öê ¾µÖÖ¾ÖÃÖÖ×µÖ ú ×¾Ö“ÖÖ üÖë êú ×»ÖµÖê ÃÖŸÖŸÖ ÃÖ´Ö£ÖÔ−Ö ¯ÖÏÖ¯ŸÖ ú¸ü−Öê úß +Ö´ÖŸÖÖ úß ÃÖÆüÖµÖŸÖÖ ÃÖê, †¯Ö−Öß ÃÖê¾ÖÖ†Öë

úÖê †¯Ö× üÆüÖµÖÔ ‹¾ÖÓ ÃÖ¾ÖÖÔ×¬Ö ú ¯ÖÖ−Öê µÖÖê$µÖ ²Ö−ÖÖ‹ … ¾µÖÖ¾ÖÃÖÖ×µÖ ú ×¾Ö“ÖÖ¸üÖë êú ×»ÖµÖê †Ö¾Ö¿µÖ ú ¿ÖŸÖÔ µÖÆü Æîü × ú ¾ÖÆü

ÃÖ¾ÖÖÔ×¬Ö ú ¯Ö×¸üÂ éúŸÖ ×¾Ö“ÖÖ üÖë úÖê ³Öß ÃÖ¾ÖÖÔ×¬Ö ú †ÖÃÖÖ−Ö †Öî ü ÃÖÖ´ÖÖ−µÖ ³ÖÖÂÖÖ ´Öë †Öî ü †−µÖ úÖê ÃÖÆü´ÖŸÖ ú¸ü−Öê êú œÌÓü$Ö ´Öë

¯Öê¿Ö ú ü ÃÖ êú …

15. What is the most important obligation of a managerial economist ?

¯ÖÏ²Ö−¬Ö úßµÖ †£ÖÔ¿ÖÖÃ¡Öß úÖ ´Öã�µÖ ˆ¢Ö¸ü¤üÖ×µÖŸ¾Ö ŒµÖÖ Æîü ?

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16. Why a managerial economist should be well-versed in the techniques of forecasting ?

‹ ú ¯ÖÏ²Ö−¬Ö úßµÖ †£ÖÔ¿ÖÖÃ¡Öß úÖê ¯Öæ¾ÖÖÔ−Öã´ÖÖ−Ö ú ü−Öê úß ×¾Ö×¬ÖµÖÖë ´Öë ŒµÖÖë ×−Ö¯Öã:Ö ÆüÖê−ÖÖ “ÖÖ×ÆüµÖê ?

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17. Why is forecast an essential part of planning ?

¯Öæ¾ÖÖÔ−Öã´ÖÖ−Ö ×−ÖµÖÖê•Ö−Ö úÖ ‹ ú †Ö¾Ö¿µÖ ú ×ÆüÃÃÖÖ ŒµÖÖë Æîü ?

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18. Why is it that a managerial economist is expected to take up special challenging

assignments ?

‹ ú ¯ÖÏ²Ö−¬Ö úßµÖ †£ÖÔ¿ÖÖÃ¡Öß ÃÖê ×¾Ö¿ÖêÂÖ “Öã−ÖÖîŸÖß¯Öæ:ÖÔ úÖµÖÔ ú¸ü−Öê úß †¯Öê+ÖÖ ŒµÖÖë úß •ÖÖŸÖß Æîü ?

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19. How does a good managerial economist maintain his professional status in and out of

the organisation ?

¯ÖÏ²Ö−¬Ö úßµÖ †£ÖÔ¿ÖÖÃ¡Öß †¯Ö−Öê ¾µÖÖ¾ÖÃÖÖ×µÖ ú ÃŸÖ¸ü úÖê ÃÖÓ$Öšü−Ö êú †−¤ü ü ‹¾ÖÓ ²ÖÖÆü¸ü × úÃÖ ¯ÖÏ úÖ ü úÖµÖ´Ö ü�ÖŸÖÖ Æîü ?

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Space For Rough Work

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Question

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FOR OFFICE USE ONLY

Total Marks Obtained (in words) ...........................................

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Signature & Name of the Coordinator ...................................

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Marks

Obtained

X-12 Ins. Page (For paper-III) (02-01-12)

Documents

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