IBM Watson EcosystemProgram Overview

What is the Watson Ecosystem?

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Powered by

IBM Watson

The IBM Watson Ecosystem is a community of

organizations, from independent software vendors,

system integrators, and developers, to content and

talent providers, collaborating and creating the next

generation of cognitive products and solutions.

Why Join?

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Partners build solutions with IBM Watson APIs

Visualization RenderingGraphical representations of data analysis for easier understanding

Language IdentificationIdentifies the language in which text is written

Machine TranslationTranslate text from one language to another.

Concept ExpansionMaps euphemisms to more commonly understood phrases

Message ResonanceCommunicate with people with a style and words that suits them

Relationship ExtractionIntelligently finds relationships between sentences components

Concept InsightsExplores concepts behind your input, identifying associations beyond traditional text matching

Speech to TextTranscribes English speech to text with low latency

Text to SpeechSynthesizes natural-sounding speech from English or Spanish text

Tradeoff AnalyticsHelps users make better choices by weighing multiple and often conflicting goals

Visual RecognitionAnalyzes the visual content of images and video frames to understand their content directly

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Partnership extends beyond the technology

Media, social, events,

demos, collateral,

analysts, and

influencers

MarketingYour Partner

Advocate opens the

door to 40K IBM

sellers and 1000’s of

IBM client

relationships

NetworkLeverage IBM, the

world’s #1 B2B brand,

and Watson which

enjoys 70% unaided

awareness

Brand

Free and fee-based

content to fuel your

cognitive applications

ContentOn-demand certified skills

marketplace & 1/3 of IBM

Research focused to

Cognitive

Expertise$6B in annual IBM R&D

$100M Fund for direct

partner VC investment

Investment

Hundreds of ecosystem partners across dozens industries and 75+ countries are using

Watson to scale, enhance, and accelerate personal expertise

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Key Partner In-Market Support Activities

Participate in Key

Client Calls and

Conferences

Advocate Partners for

Marketing to Amplify

Advocate Partners for

Marketing to Coordinate

participation in Events/

Conferences

Facilitate Connections to

the Rest of IBM

Work with Marketing and

Enablement to educate rest of

IBM on Partner capabilities

Sales Acceleration Marketing Liaison

Advocate Partners for Marketing to

Deliver Ecosystem Community

Programs and Enablement

What’s the Partner’s journey like?

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Start your Partner Journey by asking several simple questions…

• How can you enhance your customer experience?

• What challenges or pain points does your market, user, or client’s business face

today?

• What is the substantive impact of a “Powered by Watson” use case?

Capability

Use Watson technology to read, understand and pull insights from

unstructured data

Concept

Address a clear business

opportunity; establish market

route; ensure scalability

Commitment

Allocate resources and confirm

organizational commitment

Customer

Identify target customer

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Discover & Define

Build & Engage

Sell & Market

Identify challenges or pain-

points in relevant market

Define Watson use case

Test Watson technologies

relevant to use-case

Develop use-case and UI

through design/prototyping

Build and validate compelling

business case

Finalize Commercial Agreement

between Partner & IBM Watson

Develop, manage and execute

on sales & marketing strategy

Ensure the successful launch

and growth of Partner’s

solutions

Drive revenue of Partner’s

solution through linkage to IBM

& Watson Sales teams,

Channel Partners & Industry

events

1 2 3

The Partner Journey has three key steps

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PLACEHOLDER

© 2014 International Business Machines Corporation 11

How are Watson Ecosystem Partners

using Watson?

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