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STRATEGIGENERIK

FRED R.DAVID

MANAJEMEN STRATEGIS

KELOMPOK II:A. SHIGEMI MURANAKA (P2100214055)

FATRICH B.EKO (P2100214029)FAUZIA BAKHTIAR (P2100214031)

FEBY LESTARI (P21002140!)

RAKHMANSYAH (P210021400)CHRISTINE INKIRI"ANG (P2100214043)

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Klasifkasi StrategiKlasifkasi Strategi

Berdasarkan hirarki organisasi# S$%&$' K*%+*%&, (Corporate Strategy)

S$%&$' U-$ B,-, (Unit Business Stragy)

S$%&$' F-,*-&/ (Functional Strategy)

Berdasarkan tingkatan tgas#

S$%&$' G'-'% (Generic Strategy)

S$%&$' U$&&- (Grand Strategy)

S$%&$' F-,*-&/ (Functional Strategy)

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Strategi GenerikStrategi Generik

Strategi generik# ,$%&$' '$& ,'6&%& &- &+&$$'%&+&- +&& 7'%7&& 7'-$

-,$% &- %&- *%&-,&, Model M. Porter

Model Wheelen dan Hunger

Model Fred R David

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Model Mana!e"en StrategisModel Mana!e"en Strategis

Berdasarkan Konse#Berdasarkan Konse# Fred R.Fred R.

DavidDavid

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Strategi GenerikStrategi Generik

Model Fred R DavidModel Fred R David

Strategi Integrasi# '-&,&,$%7$*%8 +'&,* &- &$& +',&-

Strategi Intensi$# '--&$&- +*,,'/&/ +%* &- &&

Strategi %i&ersifkasi# '-&-'&%&&&- +%* -$ '-%&- %',*

Strategi Bertahan# '/&&- $-&&-

+'-'/&&$&-

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ModelModel Fred R David :Fred R David :

Macam-macam Strategi tamaMacam-macam Strategi tama

Strategi Integrasi#

I-$'%&, ' :'+&-

I-$'%&, ' B'/&&-

I-$'%&, H*%,*-$&/Strategi Intensi$#

P'-'7&-&- P&,&%

P'-'7&-&- P%*

P'-'$%&, P&,&%

Strategi%i&ersifkasi#:;'%,

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S$%&$' I-$'%&,S$%&$' I-$'%&,

S'6&%& '-&7&%&- '-'-& +&& '+'/&-,&& &- &+&$ '7&-$ ,&& &- ,'&- =&/&-&-&- '7'&&- &-&/& ,&& ,&+& &- &%, /.

S$%&$' +'%$&& -$'%&, '+&-8 &- +&& '+'/&-,&& &- &+&$ '7&-$ ,$%7, +%*. :6*-$*&-'$& :'// C*+$'% '7& %'$&/%'$&/ *+$'%-&

&//&// &&% *%&- &+&$ '-6*7&6*7& *+$'%-&,'7'/ '7'/-&.

K'& I-$'%&, 7'/&&- &&/& +&& '+'/&- ,&& &-&+&$ '7&-$ +&,*&- -$ ,&& A-&8 6*-$*&-'$& H/$*- H*$'/ '7'/ ,'7& ,&& &->&$%>%-$%' -$ '7$&- *$'/ &- /'7 %&.

S'&-&- -$'%&, *%?*-$&/ &&/& +&& '+'/&- ,&&+',&- &- '--&- -&/ '-%&- @,'%&-&-$'%&&+ ,&& A-&8 -& &/ - /&&- '-&- 6&%&'%'% ,&&.

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S$%&$' I-$'-,>S$%&$' I-$'-,>

S$%&$' - '&7&%&- 7&&&-& &&% +%*$& &+&$ '-=&-& *-,'- ,'&,&/-- 7& &% ,' *-,, &- '*%&

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S$%&$' :;'%,

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S$%&$' :'>'-,>S$%&$' :'>'-,>

S$%&$' - '-&7&%&- '$& A-& &%,'+'%$&&-&- '7'%/&-,-&- + +'%,&&&-A-& &$& -- 7'%'-$ 7'%7,-, '-&- '=&-,&& A-& '-&- -/& '&&&--&.

S$%&$' +'%$&& &&/& +'-6$&-8 +'-6$&- 7,& '-&-'-%&- =/& &%&&- &- 6+ ,-

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' Taha# Menetkan strategi' Taha# Menetkan strategi

ta"a Berdasarkan konse#ta"a Berdasarkan konse#

Fred R. DavidFred R. David::

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' Taha# Menetkan strategi' Taha# Menetkan strategi

ta"a Berdasarkan konse#ta"a Berdasarkan konse#

Fred R. DavidFred R. David::T&&+ 1 7'%$=&- -$ '-+/&- ->*%&,&,&% &- +'%/&- -$ '%,&- ,$%&$',$%&$'.

T&&+ 2 7'%$=&- -$ '-6/&- ,$%&$'

,$%&$' &/$'%-&$> &- &+&$ /&,&-&&- '/&/+'-&7-&- >&$%* ',$'%-&/ &- -$'%-&/.

T&&+ 3 7'%$=&- -$ '--&&- -+$->%*&, &% T&&+ 1 -$ '-';&/&,&-,'6&%& *7='$> ,$%&$',$%&$' &/$'%-&$> &% &,/

T&&+ 2 &- &+&$ +/''-$&,&-8 ,'-&7,& '7'%&- ,&$ 7&,, *7='$> 7&+'/&- ,$%&$',$%&$' &- +&/- $'+&$.

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