SmartOwner Client Brochure

Client Brochure

Profit from Indian Real Estate. Safely.India's only marketplace tailored for real estate investors.

Asset Allocation of Investors in India

Real estate constitutes the majority of people’s

assets – nearly 70% of total Indian household

investment is in Real estate

Real estate continues to dominate the wallet share

of investors, cornering 62% of all incremental

investments.

Total Asset Base of Individual Investors

New Investments Made in 2011-12

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Not all cities offer similar returns on real estate investments

SmartOwner recommends investing in a city with:

01 | Fast population growth

02 | High white-collar salaries

03 | Low property prices

20,000,000

18,000,000

16,000,000

14,000,000

12,000,000

10,000,000

8,000,000

6,000,000

4,000,000

2,000,000

0

BangaloreAhmedabadHyderabad PuneChennai Delhi MumbaiKolkata

Average Apartment Price

Census of India, 2001 to 2011

Bangalore Ahmedabad Hyderabad Pune Chennai Delhi Mumbai Kolkata

10 year Population growth50%

40%

30%

20%

10%

0%

Source: ClickJobs.com

Average White-collar salary

Bangalore AhmedabadHyderabadPune ChennaiDelhiMumbai Kolkata

700,000

600,000

500,000

400,000

300,000

200,000

100,000

0


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The right investment destination lowers risk and increases returns

01 | Fastest growing big city in India

02 | Richest big city in India

03 | Most-affordable property prices

Bangalore AhmedabadHyderabad PuneChennai Delhi MumbaiKolkata

BANGALORE

PUNE

CHENNAI

KOLKATA

CURRENT AFFORDABILITY

FAST GROWING CITIES HIGH SALARIES

MUMBAIDELHI

AHMEDABAD

Bangalore is currently the best city to invest in

Years of income to pay for a home

Home Cost / Family Income - For an average family of 1.5 wage earners

30.00

25.00

20.00

15.00

10.00

5.00

0.00


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SmartOwner’s model offers a number of unique advantages

FlexibilityInvest by paying between 25%

and 100% of property value

ValueDeep discounts on premium properties by top developers

CurationOnly Properties with highest

appreciation potential selected

SafetyAll your transactions are through a Bank escrow

account

VarietyInvest in different types of properties (apartments,

of�ces, plots, etc.)

SavingsAccumulate property a little bit

at a time to create a large property holding.


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Our 4-step process ensures a safe & hassle-free investment experience

SmartOwner’s exhaustive due diligence ensures only highly curated properties are offered to you

• SmartOwner conducts detailed research to identify locations with high growth potential.

• Multiple data points are analyzed to assess the fundamentals of every location.

• In-depth work is done to determine the past, current and future growth of social infrastructure for each location.

01 | Market Research & Analysis

• SmartOwner has stringent parameters in partnering with builders with good track record.

• Only well-priced pojects that have all govenment appovals are considered.

• SmartOwner negotiates pricing based on the poject location, amenities, floorplans, finishes and other relevant factors.

02 | Project Evaluation & Negotiation


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• SmartOwner closely monitors the project’s progress, and engages with the builder on any area of concern.

• Keeps close vigil on trends related to real estate and the economy, to ensure best returns at exit.

• SmartOwner has invested in a strong in-house sales and marketing unit that enables finding buyers for the properties without competing with builder’s inventory or depending on builder’s sales channels.

03 | Monitoring & Exit

• SmartOwner has partnered with Banks to offer a safe and efficient method for handling client funds.

• All funds flow through an escrow account and sale proceeds are directly remitted to the client.

04 | Safe & Ef�cient Transactions

Our 4-step process ensures a safe & hassle-free investment experience

SmartOwner also helps you resell your property in a hassle-free way to ensure the best returns

Clients across 19 countries & 159 cities have made average annual returnsof 25.16% through SmartOwner

"Investing in real estate has been a frustrating experience with the best deals going to a select few. SmartOwner allows me to buy real estate at a discount through a process that is simple, transparent and efficient.”Sanjay Shah CEO and Founder of Skelta Software

“I have been a regular investor with SmartOwner, what I am impressed with is the importance they give to the due diligence be it legal or financial or the capabilities of the developer and I am also impressed with the quality of projects they are funding.”BR NagarajHead- Real Estate and Work Place Services, Google India Pvt Limited

“Liquidity is a huge advantage in the SmartOwner model. 18-30 months is the typical exit period, much shorter than any other real estate instrument available in the market today. What’s more, during the duration of the project, curation and vetting is completely the onus of the SmartOwner team.”Dhiraj DeorePrivate Banker, HDFC Bank

"I did a lot of research before deciding to invest in real estate, but realized that even with the best of builders, there are a lot of things that can go wrong. When I met the representative from SmartOwner, I realized that their team negotiates with the builders to protect a client’s investment from every eventuality.I feel much safer now when I invest through SmartOwner."Priyansha BarnwalBusiness Consultant, Tech Mahindra


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Why have over 80% of SmartOwner’s clients reinvested with SmartOwner?

SmartOwner’s outstanding track record and consistent returns is the reason behind the phenomenal trust clients place in SmartOwner

Project Code Project Date Project Type Projected IRR Exit Status Achieved IRR

19.99%

21.30%

26.49%

25.03%

31.21%

26.93%

24.65%

BLR-WHT-ESP

BLR-WHT-TVB

BLR-NNO-JLP

BLR-NSC-KRS

BLR-NSC-RPN

BLR-NNO-JLP2

CRG-MER-SKY

BLR-NSC-RPN2

BLR-NNO-RPB

BLR-NEA-SRA

BLR-SRJ-MVC

BLR-NEA-WHS

2012 - NOV

2012 - DEC

2013 - FEB

2013 - APR

2013 - JUL

2013 - AUG

2013 - OCT

2013 - NOV

2014 - JAN

2014 - FEB

2014 - JUL

2015 - FEB

Partly constructed apartments

Pre launch apartments


Land stage apartment opportunity



Launch opportunity - resort villas


Launch opportunity - apartments

Pre launch plotted development

Pre launch plotted development

Ultra premium plotted development

19%

19%

21%

24%

24%

21%

29%

24%

21%

26%

22%

23%

100% exited

100% exited

100% exited

100% exited

2% exited

100% exited

Not Yet Exited

Not Yet Exited

Not Yet Exited

100% exited

Not Yet Exited

Not Yet Exited


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Board of Directors

Vikram ChariFounder, Chairman and CEO

Vikram is a graduate of Loyola College in Madras and the University of California where he studied law (Juris Doctor). Vikram is a serial entrepreneur and used to run CCH USA LLC, a large real estate investment company in Arizona.

Bala ParthasarthyCo-founder and Director

Bala is a graduate of IIT Madras and distinguished alumni from University of California where he did his masters. He has co-founded 3 companies, the latest of which, Snap�sh, he sold to HP for $300 million. He was the Managing Director for HP in Europe & Asia where he helped grow the Snap�sh business to $500M in revenue in 20 countries. After leaving HP, he worked for Nandan Nilekani at the UID project for over a year before founding AngelPrime.

Shripati AcharyaCo-founder and Director

Shripati graduated from IIT Madras and then he did his MS in Computer Science from Stanford University, followed by an MBA from Harvard. Shripati has worked in Mergers and Acquisitions, and at large companies in the U. S. including Cisco. He was a co-founder of Snap�sh with Bala.

N. S. NarendraDirector

Naren, a highly successful entrepreneur, is an Electronics Engineering graduate from Mysore University and is the founder and CEO of FirePro Systems, one of India’s largest �re protection and building automation companies that was recently acquired by Panasonic in Japan.

Pramod VarmaPramod is one of the most renowned technologists in India and is currently the Chief Architect of the UID project led by Nandan Nilekani.

Murali AnanthasivanMurali is one of Bangalore’s leading corporate lawyers and is a partner at J. Sagar Associates, one of India’s leading law �rms.

Sanjay ShahSanjay is a graduate of IIT Bombay and a highly successful serial entrepreneur who has founded several technology companies. His most recent company, Skelta Systems, was acquired by Invensys, a Fortune 500 company.

Sanjay SwamySanjay, one of India’s leading entrepreneurs in the mobile payments space, has a masters degree in Aerospace Engineering from the leading institute in France. He then worked at the world-renowned Xerox PARC in California. Sanjay was the CEO of mCheck and founder of Zipdial. He is an internationally sought after speaker on mobile payment technologies.

Professional Advisors

Legal - J. Sagar Associates, Anup S Shah Law Of�ces, Tatva Legal

Tax - Ernst & Young, BMR Advisors

Auditor - S.R. Batliboi & Co


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Board of Advisors


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Contact Us

SmartOwner Services India Pvt Ltd.

United States 1-800-313-9390 | Australia 1-800-458-767 | Singapore 800-101-3307Canada 1-844-323-7256 | United Kingdom 1-808-1782-585 | Bahrain (97) 316-199-203France (33) 176-547-682 | New Zealand (64) 9973-0184

+91 8046679500 [email protected] www.smartowner.com

BangaloreAlpha Block, Ground Floor,Sigma Tech Park, White�eld - Varthur Road, Bangalore 560 066

London16 Blythwood Road, Pinner,Middlesex HAS 3QG

ChennaiAlpha Block, Ground Floor,Raheja Towers, 177 Mount Road, Chennai 600 002

Cochin5th Floor, Chicago Plaza,Rajaji Road, Cochin 682 035

SmartOwner Client Brochure

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