My Role Model-Cp

8/8/2019 My Role Model-Cp

1/11

KARSANBHAI K. PATEL

Founder of Nirma

By:- Chirag Patel


2/11

Name: Karsanbhai Patel

y Age:60

y Source: Forbes

y Marital Status: Married,three Children

y Education: B.Sc

y Net Worth: US$ 435

milliony Company: Nirma


3/11

y Dr. Karsanbhai Khodidas Patel was born in 1945, into a

farmer family from Mehsana, North Gujarat.

y He finished his B.Sc. in Chemistry at age 21

y He worked as a lab technician, first in the New Cotton

Mills, Ahmedabad, of the Lalbhai Group and then at the

Geology and Mining Department of the state

Government

y After three years, Karsanbhai felt confident enough to

quit his job .Karsanbhai set up shop at small workshopin an Ahmedabad suburb.

y At the age of 25, Karsan Bhai Patel started a small-scale

enterprise.


4/11

y In 1969, Karsanbhai set up Nirma, (namedafter daughter Nirupama) selling detergentpowder as an after-office business

y The one-man company would bicycle throughthe neighborhoods selling handmadedetergent packets door to door

y At a price of Rs. 3 per kg, (one third the priceof leading detergents), it was an instantsuccess


5/11

y Quality detergent powder, using indigenoustechnology

y Housewife friendly advertisement jingles

y Phosphate free & hence environment friendly

y At a third of the prevailing price, withoutcompromising on the product

y Process of manufacturing was labour intensive, whichoffered large scale employment; it became theleading employer


6/11

y After establishing its leadership in economypriced detergents, Nirma entered the premiumsegment, launching toilette soaps, Nirma beautysoap and also Shuddh Salt.

y 35% marketshareindetergents

y

20% marketshareinsoapcakes

y Nirma alsohassuccessfuloperationsinneighboringcountries.


7/11

y Today, Nirmas worth is 2000 crore INR

y Nirma adopted backward integration strategy for the

regular supply of raw materials,90 % of which theymanufacture themselves.

y Nirma also gave due importance to modernization

,expansion and upgradation of the production facilities.

y The company also made sure that it uses the latest

technology and infrastructure.


8/11

In the last one decade, he has turned his attention to

the growing challenges in the educational sector.

Dr. Patel firmly believes that to withstand global

competition and to satisfy the growing need for quality

professionals, an educational institution must constantly

grow, innovate, build strength and strive to becomeself-reliant.

In 1995 he founded the Nirma University of Science

& Technology, Ahmedabad


9/11

y Nirma has made some good efforts by starting Nirma

Education & Research Foundation (NERF) in the year

1994 for the purpose of running various educational

institutes.

y Nirma has also set up Nirma labs, which prepares

aspiring entrepreneurs to effectively face the different

business challenges.

y NirmaalsorunsNirma MemorialTrust,Nirma

Foundationand ChanasmaRuppur GramVikasTrustasapartoftheireffortasasociallyresponsiblecorporate

citizen.


10/11

y Udyog Ratna by the Federation of Association ofSmallScale Industries of India, New Delhi

y 'Outstanding Industrialist of the Eighties by the GujaratChamber ofCommerce

y The Govt. of India twice appointed him Chairman of theDevelopment Council for Oils, Soaps & Detergents

y Honorary Doctorate of Humane Letters by FloridaAtlantic University, USA for business and marketingacumen and philanthropy

y Honorary Doctorate by Devi Ahlya University, Indore


11/11

y Mr Karsanbhai Patel Drives Nirma not as

Business, but as cause contributing to the world

My Role Model-Cp

Documents

Transcript of My Role Model-Cp