G E R M A N AT H L E T I C S F E D E R AT I O N · 2017-11-01 · Vice-President : Dr. Matthias...

G E R M A N A T H L E T I C S

F E D E R A T I O N

© Frankfurt Marathon

European Running Business

Conference 2017

DR. MATTHIAS REICK, VICE–PRESIDENT, GERMAN ATHLETICS FEDERATION

➢ D LV i s t h e h e a d o r g a n i z a t i o n f o r

a t h l e t i c s i n G e r m a n y

➢ 7 . 7 5 3 c l u b s

➢ 8 2 2 . 6 4 6 m e m b e r s

➢ T h e w o r l d s l a r g e s t a t h l e t i c s

f e d e r a t i o n

➢ M e m b e r o f D O S B , I A A F a n d E A A


Conference 2017


Athletics for childrenHigh-performance sport

Running Masters Health & Prevention


Conference 2017


THREE GENERATION PRINCIPLE

T O S E R V E R U N N E R S A N D R U N N I N G O R G A N I Z E R S

T O C R E A T E A N D O B T A I N G R E A T E V E N T S W I T H

M E M O R A B L E M O M E N T S A N D P E R S O N A L B E S T S

MISSION

D L V I G N I T E D R U N N I N G B O O M I N T H E 6 0 S I N G E R M A N Y – L A U F - T R E F F S A N D V O L K S L Ä U F E

BACKGROUND

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

1964

1965

1966

1967

1968

1969

1970

1971

1972

1973

1974

1975

1976

1977

1978

1979

1980

1981

1982

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

Events

DEVELOPMENT OF RUNNING

1964 - 2016

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

Participations


Conference 2017


R E G A I N C R E D I B I L I T Y O F G E R M A N A T H L E T I C S I N T H E R U N N I N G S C E N E

GOAL

T O C O M M U N I C A T E W I T H T H E I N D I V I D U A L

R U N N E R & R U N N I N G O R G A N I Z E R

A N D

T O E L E V A T E R E L E V A N C E I N T H E M A R K E T

T H R O U G H D I G I T A L P L A T F O R M S

FOCUS &

STRATEGY

ACTION PLAN

P R O J E C T S

➢ L a u n c h o f w w w . l a u f e n . d e a s a m e a n i n g f u l

c o m m u n i c a t i o n p l a t f o r m t o a d d r e s s r e l e v a n t

t o p i c s w i t h i n t h e r u n n i n g c o m m u n i t y a n d

e s t a b l i s h 1 : 1 i n t e r a c t i o n w i t h c o n s u m e r

( d r i v e n b y D L M )

▪ T i p s f o r r u n n i n g , t r a i n i n g a n d f i t n e s s

▪ H e a l t h a n d n u t r i t i o n a d v i c e

▪ E v e n t c a l e n d e r

▪ C o m m u n i c a t i o n w i t h t h e r a c e o r g a n i s e r s


Conference 2017


➢ T o l e v e r a g e M Y N E X T F I N I S H . c o m a s a m e a n i n g f u l d i g i t a l p l a t f o r m t o i n c r e a s e n a t i o n a l a s w e l l a s i n t e r n a t i o n a l r a c e p a r t i c i p a t i o n i n G e r m a n y , A u s t r i a , S w i t z e r l a n d a n d h e l p o r g a n i z e r s t o u p g r a d e a n d p r o m o t e t h e i r e v e n t

( d r i v e n b y D L M R u n M e d i a )


Conference 2017


➢ A n n u a l D L V R u n n i n g S y m p o s i u m

S t a r t i n g i n 2 0 1 6 a n a n n u a l r u n n i n g c o n f e r e n c e

f o r r a c e o r g a n i z e r s a n d k e y i n f l u e n c e r s o f t h e

s c e n e w a s o r g a n i z e d

G O A L :

▪ T o o f f e r r e l e v a n t t o p i c s t o o r g a n i z e r s o f r u n n i n g

e v e n t s t o h e l p i m p r o v e t h e i r e v e n t

▪ T o o f f e r a n a n n u a l C o m m u n i c a t i o n p l a t f o r m t o

r a c e o r g a n i z e r s a n d r u n n e r s

▪ T o e x c h a n g e i d e a s a b o u t n e w d e v e l o p m e n t s &

p r o j e c t s i n r u n n i n g


Conference 2017


➢ The German Running Cupf o r y o u n g a t h l e t e s ( U 1 8 / U 2 0 / U 2 3 )i s c r e a t e d i n t h r e e c a t e g o r i e s f o r f e m a l e a n d m a l e r u n n e r sw i t h f i v e r u n n i n g e v e n t s p l u s t h e 1 0 k G e r m a n C h a m p i o n s h i p s

➢ The German Cross Cupf o r y o u n g a t h l e t e s ( U 1 8 / U 2 0 / U 2 3 )c e l e b r a t e s a n e w r e l e a s e w i t h t h r e e e v e n t s p l u s t h e G e r m a n C r o s s C o u n t r y C h a m p i o n s h i p s

( „ p o w e r e d b y “ l a u f e n . d e u n d e r t h e p a t r o n a g e o f D L V )


Conference 2017



Conference 2017


➢ P o s s i b l y r e e n e r g i z e e s t a b l i s h e d D L V

e v e n t s v i a p o w e r f u l e v e n t e x e c u t i o n

e . g . .

▪ M Y C I T Y R U N ,

▪ R U N D A Y M O N D A Y

( d r i v e n b y D L M )

FUTURE

STRATEGIES

➢ Trail Running

➢ Urban trails

➢ Obstacle Running

➢ Revive the Lauf-TREFF

➢ To use the synergies of laufen.de communication

platforms (online, print, social media) in order to connect

to new generations of runners of all levels

➢ Uplift coaches skills through national education programs

for all levels (high performance to fit & fun runners)

FUTURE

STRATEGIES


Conference 2017


D e u t s c h e r L e i c h t a t h l e t i k - V e r b a n d

A l s f e l d e r S t r a ß e 2 7

6 4 2 8 9 D a r m s t a d t

G e r m a n y

P r e s i d e n t : D r . C l e m e n s P r o k o p c l e m e n s . p r o k o p @ l e i c h t a t h l e t i k . d e

V i c e - P r e s i d e n t : D r . M a t t h i a s R e i c k m a t t h i a s . r e i c k @ b r e m e n - l a . d e

G e n e r a l D i r e c t o r : M i c h a e l L a m e l i m i c h a e l . l a m e l i @ l e i c h t a t h l e t i k . d e

D L M G m b H

C E O : F r a n k L e b e r t f r a n k . l e b e r t @ l e i c h t a t h l e t i k m a r k e t i n g . d e

w w w . l e i c h t a t h l e t i k . d e

G E R M A N AT H L E T I C S F E D E R AT I O N · 2017-11-01 · Vice-President : Dr. Matthias...

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