Dlaczego gimbaza kocha snapy? Czyli jak zmienia się PR i marketing oparty o treści wideoArtur Kurasiński / Wrocław / 21 stycznia 2016

Artur Kurasiński MUSE

• Fan startupów• Bloger• Przedsiębiorca• Współtwórca Auli Polskiej

WWW.YOURMUSE.IO

Powered by MUSE 5

Artur Kurasiński / Wrocław / 21 stycznia 2016

Artur Kurasiński / Wrocław / 21 stycznia 2016

•  FAKTY ZWIĄZANE Z TREŚCIAMI WIDEO:

• Users will consume around 76 minutes of online video each per day in 2015.

• Of those 76 minutes, 39 will be spent watching video on mobile devices.

• By 2019, 81% of all Internet users (including 67% of Americans) will regularly watch a video online.

• In the US, 93% of children between 12-17 watch online video regularly. For 18-24 year olds the figure is 96%, for those aged 25-34 it's 90% and for GenX it is 88%.Online ad revenue will rise significantly; 2015 $7.7 billion, 2016 $9.59 billion, 2017 $11.25 billion, 2018 $12.82 billion.

• The average click-through-rate (CTR) of video ads is 1.84 percent, the highest CTR of all digital ad formats.

• YouTube holds 20 percent of the market share of total video ads in the U.S.

Powered by MUSE 11

12

Podsumowanie:

14

15

Dziękuję za uwagę!@kurasinski

fb.me/akurasinski kurasinski.com