Post on 21-Oct-2014
description
Marketing 2.0
Bernie Borges – Find and ConvertJune 17, 2009
Copyright 2007 - 2009 Find and Convert2
Bernie Borges: Founder & CEO, Find and Convert
20 + Years Marketing & Sales Inbound Marketing Strategist Blogger/Writer/Author/Speaker Podcaster Search Engine Optimization Pay-per-Click Advertising Management Visitor Conversion Strategies Social Media Strategist
Copyright 2007 - 2009 Find and Convert3
Why Marketing 1.0 Isn’t as Effective Anymore Marketing 2.0 What is Inbound Marketing? Tools & Platforms Results in Motion
Discussion Topics
Copyright 2007 - 2009 Find and Convert4
Why Marketing 1.0 Isn’t as Effective Anymore
Outbound Marketing Telemarketing Email Marketing Direct Mail Print Tradeshows TV/Radio
Inbound Marketing SEO/PPC Blogging Social Networking RSS Enabled Content Video/Photos Twitter Slideshare
Copyright 2007 - 2009 Find and Convert5
Why Marketing 1.0 Isn’t as Effective Anymore
Copyright 2007 - 2009 Find and Convert6
Inbound Marketing
Copyright 2007 - 2009 Find and Convert7
The Buyer is in Control Not the Seller!
http://www.youtube.com/watch?v=heSudg-tfIk
Copyright 2007 - 2009 Find and Convert8
Marketing 2.0 aka Inbound Marketing
Think Like a Publisher
Focus on Relationships
Copyright 2007 - 2009 Find and Convert9
Inbound Marketing: Think Like a Publisher!
Think Content!• Blogs• Newsletters• White Papers• e-books• Podcasts• Videos• Photos• Presentations
Copyright 2007 - 2009 Find and Convert10
SEO: Get Found Organically
Copyright 2007 - 2009 Find and Convert11
SEO: Get Found Organically
Copyright 2007 - 2009 Find and Convert12
SEO: Get Found Organically
Copyright 2007 - 2009 Find and Convert13
SEO: Get Found Organically
Copyright 2007 - 2009 Find and Convert14
What is Social Media?
Copyright 2007 - 2009 Find and Convert15
Social Media Platforms
Share
Publish Network
digg
StumbleUpon
Del.icio.us
Blogs
YouTube
Flickr
MySpace
Copyright 2007 - 2009 Find and Convert16
Developing a Marketing 2.0 Strategy
Begin with Research• Where does your customer “hang out?”• Search on the social web• Go there, engage them, give great content!
Copyright 2007 - 2009 Find and Convert17
Social Media Tools and Platforms
Copyright 2007 - 2009 Find and Convert18
Results in Motion….Tech Data
Copyright 2007 - 2009 Find and Convert19
Results in Motion….Tech Data
Copyright 2007 - 2009 Find and Convert20
Results in Motion….Tech Data
Copyright 2007 - 2009 Find and Convert21
Results in Motion….Tech Data
Copyright 2007 - 2009 Find and Convert22
Results in Motion….Tech Data
Copyright 2007 - 2009 Find and Convert23
Results in Motion….Tech Data
Copyright 2007 - 2009 Find and Convert24
Results in Motion….Tech Data
Copyright 2007 - 2009 Find and Convert25
Results in Motion….CISCO
Copyright 2007 - 2009 Find and Convert26
Results in Motion….CISCO
Copyright 2007 - 2009 Find and Convert27
Results in Motion….CISCO
Copyright 2007 - 2009 Find and Convert28
Results in Motion….CISCO
Copyright 2007 - 2009 Find and Convert29
Results in Motion….CISCO
Copyright 2007 - 2009 Find and Convert30
Results in Motion….CISCO
http://www.kullin.net/2008/10/social-media-case-study-by-cisco.html
Copyright 2007 - 2009 Find and Convert31
Results in Motion….HP
Copyright 2007 - 2009 Find and Convert32
Results in Motion….HP
Copyright 2007 - 2009 Find and Convert33
Results in Motion….HP
Copyright 2007 - 2009 Find and Convert34
Results in Motion….IBM
Copyright 2007 - 2009 Find and Convert35
Results in Motion….IBM
Copyright 2007 - 2009 Find and Convert36
Results in Motion….Intel
Copyright 2007 - 2009 Find and Convert37
Results in Motion….Xerox
Copyright 2007 - 2009 Find and Convert38
Results in Motion….Lenovo
Copyright 2007 - 2009 Find and Convert39
Results in Motion….Epson
Copyright 2007 - 2009 Find and Convert40
Marketing 2.0 Staffing Implications
There are many…• Do they get it?• Who likes to write?• Introverts? Extrovert?• Staff re-allocation?• Time commitment?• Test, test, test…
Copyright 2007 - 2009 Find and Convert41
Think like a publisher Focus on building relationships Engage, Listen, Act Consider Proper Staff Allocation Experiment & Be Patient Measure
• Traffic, buzz, brand, sales cycles, referrals, etc.
Marketing 2.0 Actions & Take-Aways
Copyright 2007 - 2009 Find and Convert42
Marketing 2.0 aka Inbound Marketing
Think Like a Publisher
Focus on Relationships
Copyright 2007 - 2009 Find and Convert43
Marketing 2.0 aka Inbound Marketing
Think Like a Publisher
Focus on Relationships
Copyright 2007 - 2009 Find and Convert44
Connect with Bernie Borges…
Email: bernie@findandconvert.com
Website: http://www.findandconvert.com/
Blog: http://www.findandconvert.com/blog/
Twitter: http://twitter.com/berniebay
LinkedIn: http://linkedin.com/in/bernieborges
Facebook Fan Page: http://companies.to/findandconvert
Book: http://www.findandconvert.com/marketing-20-book/