Giving Users New

Superpowers @dsearls

1. Whatever can be digitized will be digitized.

2. Whatever can be informated will be informated.

3. Every digital application that can be used for surveillance and control will be used for surveillance and control.

And now we are in the age of The Big Other.— or Surveillance Capitalism.

Browsing

Milk (html) & cookies

VRM gives customers toolsand services for two

things:1. Independen

ce2. Engagement

We need tools for signaling — both ways.

Intentcasting sends a “want to buy X” signal to the whole market—a signal the individualdrives and controls.

Correlation ≠ causation;but there’s a lot of correlation here.

Henrik Aasted Sørensen.

2002

2006

200 MILLION+= the largest boycott

in human history

Blocking ads and tracking gives individualsunprecedented leverage in the market.