Giving Users New
Superpowers @dsearls
1. Whatever can be digitized will be digitized.
2. Whatever can be informated will be informated.
3. Every digital application that can be used for surveillance and control will be used for surveillance and control.
And now we are in the age of The Big Other.— or Surveillance Capitalism.
Browsing
Milk (html) & cookies
VRM gives customers toolsand services for two
things:1. Independen
ce2. Engagement
We need tools for signaling — both ways.
Intentcasting sends a “want to buy X” signal to the whole market—a signal the individualdrives and controls.
Correlation ≠ causation;but there’s a lot of correlation here.
Henrik Aasted Sørensen.
2002
2006
200 MILLION+= the largest boycott
in human history
Blocking ads and tracking gives individualsunprecedented leverage in the market.