Wallace Lai\'s Portfolio
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Wallace Lai Portfolio Print Ad TVC CRM Digital / Online Event Marketing Annual Report POSM Copyright © 2011 by Wallace Lai M : 91002040 Monday, 11 July 2011
description
My current portfolio.
Transcript of Wallace Lai\'s Portfolio
Wallace LaiPortfolio
Print Ad
TVC
CRM
Digital / Online
Event Marketing
Annual Report
POSM
Copyright © 2011 by Wallace Lai
M : 91002040
Monday, 11 July 2011
Worked with Different Clients
BOSCH PTBrand Hong Kong
HSBC Investment
SmarTone
DHLSKIL PT
Aviva
FedEx
Marco Polo Hotel
Nestle Dairy Farm Watsons
Morgan Stanley
Dior
BlackBerry
Hopewell - Garden East
PCCW
K11
Baccarat - Residence 8 Shanghai
Giorgio Armani Beauty
VISA Commercial
Mission hill
Copyright © 2011 by Wallace Lai
Monday, 11 July 2011
BOSCH -- 125 Years Campaign
BOSCH125 Years Campaign
Stage 1BOSCH Heritage
(Yesterday)Stage 2
BOSCH Technology(Today)
Print ad/ Poster
POS Video
Online/ CRM
Print ad/ Poster
Cordless Race Event
Online/ CRM
Print ad/ Poster
POS Video
Online/ CRM
Stage 3 BOSCH Innovation
(Tomorrow)
Copyright © 2011 by Wallace Lai
Monday, 11 July 2011
BOSCH -- 125 Years Campaign -- Stage 1
Print ad/ Poster
In store Video
Film Director : Daniel Leung @ pupilfilm
Copyright © 2011 by Wallace Lai
Monday, 11 July 2011
BOSCH -- 125 Years Campaign -- Stage 1
Online - Mini site
http://125.bosch-pt.asia/125/cn/cn/index.php
Milestones
Games Copyright © 2011 by Wallace Lai
Monday, 11 July 2011
BOSCH -- 125 Years Campaign -- Stage 2
Main Theme Key Visuals for Print Ad
Event Photos
Event Logo
Event T-shirt
Event Badge
Copyright © 2011 by Wallace Lai
Monday, 11 July 2011
BOSCH -- 125 Years Campaign -- Stage 2
Online - Mini site
http://www.bosch-pt-cordless-race.com/
Philippines Race
Shanghai Race
South Korea Race
Thailand Race
MalaysiaRace
Beijing Race
Home Page
Products Page
Games Page Collect Customer PageCopyright © 2011 by Wallace Lai
Monday, 11 July 2011
BOSCH -- 125 Years Campaign -- Stage 3
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In store Video
Film Director : Daniel Leung @ pupilfilm
Copyright © 2011 by Wallace Lai
Monday, 11 July 2011
BOSCH -- 125 Years Campaign -- Stage 3
Online - Mini site
http://125.bosch-pt.asia/125/cn/en/index.php
Copyright © 2011 by Wallace Lai
Monday, 11 July 2011
BOSCH -- Cordless Campaign -- Lithium-Ion
Full Range Key Visual Cordless -- Power Cordless -- Speed Cordless -- Lifetime
Copyright © 2011 by Wallace Lai
Monday, 11 July 2011
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BOSCH -- Some Product Launch Campaigns
Marble Cutter Rotary Hammer Cordless Impact Driver Cordless Impact Driver
Diamond Cutting Disc Cordless Impact Driver 10.8 V Circular Saw Health and Safety Campaign
Copyright © 2011 by Wallace Lai
Monday, 11 July 2011
DHL -- Speed of Yellow Campaign
Pre Launch Ad Key Visual
TVC
Film Director : 180 @ germanyCopyright © 2011 by Wallace Lai
Monday, 11 July 2011
DHL -- Speed of Yellow Campaign -- OOH
DHL OOH @ Hunghom Station Car Park
Copyright © 2011 by Wallace Lai
Monday, 11 July 2011
DHL -- Speed of Yellow Campaign -- Direct Mail
Transparent Plastic Direct Mailing
Copyright © 2011 by Wallace Lai
Monday, 11 July 2011
Brand Hong Kong
Print AdTVC
Film Director : David Cow @ cow film ltd.
Copyright © 2011 by Wallace Lai
Monday, 11 July 2011
Brand Hong Kong
Brochure Design / Communication Booklet
Copyright © 2011 by Wallace Lai
Monday, 11 July 2011
BlackBerry Playbook
Outdoor Poster
Copyright © 2011 by Wallace Lai
Monday, 11 July 2011
(Art & development direction for Social Media platform)
Mission HillsDigital Campaign
Facebook TwitterYoutubeLinkedinBaidu Sina Weibo
Mobile Marketing
WebsiteEditorial/
ForumSEM/SEO Magazine
Banner/edm
Copyright © 2011 by Wallace Lai
Monday, 11 July 2011
Mission Hills -- Mobile Marketing
Copyright © 2011 by Wallace Lai
Mobile Games
Monday, 11 July 2011
Financial Product -- Annual Report
HKMA AR 2005 HK Deposit Protection AR 2005 Hutchison Telecom IR 2005 SFC Annual Conference Booklet
Copyright © 2011 by Wallace Lai
Monday, 11 July 2011
Weeklies Magazine Cover
Express Weekly Magazine Book C Cover Design
Monday, 11 July 2011
