Visual Merchandising Portfolio_Paulo Calhau

VISUAL MERCHANDISING PORTFOLIOPaulo Calhau

[email protected]

www.paulocalhau-visualmerchandising.weebly.com

Paulo Calhau

Born in Lisbon- Portugal in March 1974, graduated in Stage and Costume Design by Instituto Politécnico de Lisboa – Escola Superior de Teatro e Cinema (University of Theatre and Cinema).Starts his career in the retail business in 1998 with Massimo Dutti as a window dres-ser. Since then he developed an international career across Europe working with brands such as Hugo Boss, Wrangler, Massimo Dutti, Bata Branded Shoes and more recently C&A Europe.With a strong knowledge of the european market and retail trends he’s been, for the last years, European Visual Merchandising Manager, responsible for create, deliver and implement visual merchandising guidelines for the brands he worked for.

Highly creative and skilled in visual merchandising, sketchup, photoshop and Indesign.At the same time, since 1999, he’s been training in several Retail/Commerce schools on Visual Merchandising and Window Design/Window Styling.

C&A EuropeBelgium/GermanyEUROPEAN VISUAL MERCHANDISING GUIDELINES DEVELOPMENT AND TRAINING MANAGER2014 -

C&AVisual Merchandising Guides

Visual Merchandising Guide book for C&A stores launched across Europe in AW16 and translated in 15 different languages.


Second book for C&A’s VM department that, together with the Visual Mer-chandising Guide, set the foundation for the VM across C&A and brings the VM community to the same level of knowledge.


Visual Merchandising Seasonal MagazineA sneak peek of the season. For internal use only. 3 Issues per year.

W H AT ’ S N E W ?

N e w V M d r e s s i n g g u i d e I n s t o r e c o m m u n i c a t i o n

Tr e n d sKe y l o o k sKe y i t e m s

201703/SPRINGSUMMER

SeasonalMagazine

VISUAL MERCHANDISING

VMMAGAZINE_SS17_V110_1.indd 1 27.01.17 15:57

C&AIn Store communication

THE C&A GUIDE TO SUITING

FIT GUIDE FOR MENS FORMALWEARART DIRECTION AND PROJECT MANAGEMENT

BATA BRANDED SHOESCompar SpaPadova - ItalyEUROPEAN VISUAL MERCHANDISING MANAGER2012-2013

BATA BRANDED SHOESNew Store Concept - Campi Bisenzio - Italy 2013

BATA BRANDED SHOESNew Store Concept - Rouen - France 2013

BATA BRANDED SHOESSketchUp Projects 2013

BATA BRANDED SHOES

Entrance Table SketchUp ProjectPlanogramImplementationEuropean Stores Summer 2013

WRANGLER VF Corporation

VISUAL MERCHANDISING MANAGER EMEA2011-2012

WRANGLER HQ Showroom - Bornem - Belgium FW2012

WRANGLER Paris ShowroomParis-France

WRANGLER London ShowroomLondon - UK

WRANGLER Visual Merchandising Tools 2012 - 2013

WRANGLER DENIM SPA Project - Freestanding Unit Concept- 2012

WRANGLER Window Concept Fall/Winter 2012

WRANGLER Window Implementation Fall/Winter 2012 - Italy

WRANGLER Instore Implementation Fall/Winter 2012 - Italy

WRANGLER Leipzig Store Opening - Germany 2012

WRANGLER Stabio Store Project with Mockshop SoftwareTicino-Switzerland VFC HQ 2012

WRANGLER Debenhams SIS Project with Mockshop SoftwareLondon - UK 2012

HUGO BOSSVisual Merchandising Manager Portugal

Portugal 2005-2009

HUGO BOSSLisbon ShowroomLisbon - Portugal 2005-2009

HUGO BOSSStoresPortugal 2005-2009

HUGO BOSSGolf Tent for European Golf ChampionshipCascais - Portugal 2005-2009

MASSIMO DUTTIWindow Dresser Manager

1998-2003Portugal - Spain

MASSIMO DUTTIWindowsPortugal - Spain 1998-2003

OTHER PROJECTSWindows for small retailersPortugal- Spain 1998- 2011

Mr. BlueWindow DesignPortugal

ANA SOUSAWindow Dressing WorkshopBarcelosPortugal

Visual Merchandising Portfolio_Paulo Calhau

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