Praca zaliczeniowa – Marketing – ewolucja poglądów

Struktura pracy zaliczeniowej

Autor opracowaniaPublikacjaModele (teorie) stanowiące punkt wyjścia (200 -500 znaków)Metoda badań (200-600 znaków) – jeśli artykuł ma charakter empirycznyWyniki badań (200-600 znaków) – jeśli artykuł ma charakter empirycznyKonkluzje – nowe koncepcje (300-800 znaków)Kierunki dalszych badań (200-400 znaków)Publikacje – wykorzystane w artykule (5 kluczowych)Publikacje – wykorzystujące analizowaną publikacje (5 kluczowych) – jeśli występująInspiracje dla własnych badań (200-500 znaków)

Uwaga 1: Wybieramy jeden artykuł albo z listy klasycznych albo nowych. Można zgłosić tekst wybrany przez siebie, ale muszę zaakceptować go. Uwaga 2. Proszę dać znać jaki tekst został wybrany – za pomocą poczty elektronicznej. Uwaga 3: Dany artykuł opracowuje tylko jedna osoba. Decyduje kolejność zgłoszeń. Uwaga 4: wszystkie artykuły są dostępne w elektronicznych bazach BUW.

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Marketing – klasyka

Achrol, R. S., Kotler, P. (1999). Marketing in the network economy. Journal of Marketing, Vol. 63, issue 4, p. 146-163

Alba, J.J. Lynch, B. Weitz, C. Janiszewski, R. Lutz, S. Wood (1997). Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces. Journal of Marketing, Vol. 61, Issue 3, p. 38-53.

Berry, L.L., Seiders, K., Grewal, D.(2002). Understanding service convenience. Journal of Marketing, Vol. 66, Issue 3, 1-7.

Bhattacharya, C.B., Sankar, Sen (2003). Consumer-company identification: a framework for understanding consumers' relationships with companies. Journal of Marketing, Vol.67, Issue 2, p. 76-89.

Day, O.S. (1994). The capabilities of a market driven organisation. Journal of Marketing, Vol.58, Issue 4, p. 37-52.

Day, G. S., Montgomery, D. B. (1999). Charting new directions for marketing. Journal of Marketing, Vol. 63, Issue 4, p. 3-13.

Day, G.S., Shocker, A.D., Srivastava, R.K. (1979). Consumer-oriented approaches to identifying product markets. Journal of Marketing, Vol. 43, Issue 4, p. 8-19.

Deshpande, R. Webster Jr., F.E. (1989). Organizational culture and marketing: defining the research agenda. Journal of Marketing, Vol. 53, Issue 1, p. 3-16.

Dickson, P.R. (1992). Toward a general theory of competitive rationality. Journal of Marketing, 1992, Vol. 56, 69-83, 15p;

Dwyer, F. R., P. H. Schurr, S. Oh (1987). Developing buyer seller relationships. Journal of Marketing, Vol. 51, Issue 2, p. 11-27.

Frazier, G.L. (1983). Interorganizational exchange behavior in marketing channels: a broadened perspective. Journal of Marketing, Vol. 47, Issue 4, 68-78.

Gaski, J. (1984). The theory of power and conflict in channels of distribution. Journal of Marketing, Vol. 48, Issue 3 , p.9-29.

Grőnroos, C. (1994). From marketing mix to relationship marketing: towards a paradigm shift in marketing. Management Decision, Vol. 32, Issue 2., p. 4-20.

Hoffman, D. L., Novak, T.P. (1996). Marketing in hypermedia computermediated environments: conceptual foundations. Journal of Marketing, Vol. 60, Issue 3, p. 50-68.

Hunt, S. D., Morgan, R. M. (1995). The comparative advantage theory of competition. Journal of Marketing, 1995, 59, Issue 2, p. 1-15.

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Keller, K.L. (1993). Conceptualizing, measuring and managing customer based brand equity. Journal of Marketing, Vol. 57, Issue 1, p. 1-22.

Kerin, R. A., Varadarajan, P. R., Peterson, R. A (1992).Firstmover advantage: A synthesis, conceptual framework, and research propositions. .Journal of Marketing, Vol. 56, Issue 4, p. 33-52.

Kohli, A.K., Jaworski, B.J. (1990). Market orientation: the construct, research propositions, and managerial implications. Journal of Marketing, Vol. 54, Issue 2 , p. 1-18.

Kotler, P., Levy, S. J. (1969). Broadening the concept of marketing. Journal of Marketing, Vol. 33, Issue. 1, p. 10-15.

Kumar, V., Shah, D. (2009). Expanding the role of marketing: from customer equity to market capitalization. Journal of Marketing, Vol. 73, Issue6, p. 119-136.

Maclnnis, D.J., Moorman, C., Jaworski, B.J. (1991). Enhancing and measuring consumers' motivation, opportunity, and ability to process brand information from ads. Journal of Marketing, Vol. 55, Issue 4, p. 32-54.

Moorman, C., & Rust, R. T. (1999). The role of marketing. Journal of Marketing, Vol. 63, Issue 4, p. 180-197

Parasuraman, A., Zeithaml, V.A., Berry, L.L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, Vol. 49, Issue 4, p. 41-51.

Piercy, N. F. (1987). The marketing budgeting process: marketing management implications. Journal of Marketing, Vol. 51, Issue 4, p. 45-59.

Rindfleisch, A., Heide, J. (1997). Transaction cost analysis: Past, present, and future implications. J. Marketing, Vol. 61, Issue 4, p. 30-54.

Rust, R.T., Ambler, T., Carpenter, G.S., Kumar, V.V., Srivastava, R.K. (2004). Measuring marketing productivity: current knowledge and future directions, Journal of Marketing, Vol. 68, Issue 4, p. 76-89.

Srivastava, R.K., Shervani, T.A., Fahey, L. (1998). Market-based assets and shareholder value: A framework for analysis. Journal of Marketing, Vol. 62, Issue 1, p. 2-18.

Srivastava, R., Shervani, T., Fahey, L (1998). Market-based assets and shareholder value: A framework for analysis. Journal of Marketing, Vol. 62, Issue 1, p. 2-18.

Stern, L.W., Reve, T. (1980). Distribution channels as political economies: a framework for comparative analysis. Journal of Marketing, Vol. 44, Issue 2, p. 52-64.

Varadarajan, P.R., Jayachandran, S., White, J.C. (2001). Strategic interdependence in organizations: deconglomeration and marketing strategy. Journal of Marketing, Vol. 65, Issue 1, p. 15-28.

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Vargo, Stephen L., Lusch, Robert F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, Vol. 68, Issue 1, p. 1-17.

Verhoef, P., Leeflang, P. (2009). Understanding the marketing department's influence within the firm, Journal of Marketing, Vol.73, Issue 2, p. 14-37.

Webster Jr., F.E.(1992). The changing role of marketing in the corporation. Journal of Marketing. Vol. 56, Issue 4, p. 1-18.

Webster Jr., F.E., Malter, A.J., Ganesan, S. (2005). The decline and dispersion of marketing competence, MIT Sloan Management Review, Vol. 46, Issue 4, p. 35-43.

Marketing – noweBatra, R., Ahuvia, A., Bagozzi, R. (2012). Brand love. Journal of Marketing, Vol. 76, Issue 2, p. 1-16.

Brady, M., Voorhees, C., Brusco, M. (2012). Service sweethearting: its antecedents and customer consequences. Journal of Marketing, Vol. 76, Issue 2, p. 81-98.

Cayla, J., Arnould, E. (2013). Ethnographic stories for market learning. Journal of Marketing, Vol. 77, Issue 4, p. 1-16

Challagalla, G., Murtha, B. R., Jaworski, B. (2014). Marketing doctrine: a principles- based approach to guiding marketing decision making in firms. Journal of Marketing, Vol. 78, Issue 4, p. 4-20

Cui, A. S., O'Connor, G. (2012). Alliance portfolio resource diversity and firm innovation. Journal of Marketing, Vol. 76, Issue 4, p. 24-43.

Currim, I. S., Jooseop, L., Kim, J. W. (2012). You get what you pay for: the effect of top executives' compensation on advertising and R&D spending decisions and stock market return. Journal of Marketing, Vol. 76, Issue 5, p. 33-48.

Golder, P. N., Mitra, D., Moorman, C. (2012). What is quality? An integrative framework of processes and states. Journal of Marketing, Vol. 76, Issue 4, p. 1-23.

Homburg, C., Artz, M., Wieseke, J. (2012). Marketing performance measurement systems: does comprehensiveness really improve performance?. Journal of Marketing, Vol. 76, Issue 3, p. 56-77.

Homburg, C., Jensen, O., Hahn, A. (2012). How to organize pricing? Vertical delegation and horizontal dispersion of pricing authority. Journal of Marketing, Vol. 76, Issue 5, p. 49-69.

Korschun, D., Bhattacharya, C. B., Swain, S. D. (2014). Corporate Social Responsibility, customer orientation, and the job performance of frontline employees. Journal of Marketing, Vol. 78, Issue 3, p. 20-37.

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Mintz, O., Currim, I. S. (2013). What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?. Journal of Marketing, Vol. 77, Issue2, p. 17-40.

Lamberton, C. P., Rose, R. L. (2012). When is ours better than mine? A framework for understanding and altering participation in commercial sharing systems. Journal of Marketing, Vol. 76, Issue 4, p. 109-125.

Lamey, L., Deleersnyder, B., Steenkamp, J. E., Dekimpe, M. G. (2012). The effect of business-cycle fluctuations on private-label share: what has marketing conduct got to do with it?. Journal of Marketing, Vol. 76(1), p. 1-19.

Oestreicher-Singer, G., Libai, B., Sivan, L., Carmi, E., Yassin, C. (2013). The network value of products. Journal of Marketing, Vol. 77, Issue 3, p. 1-14.

Palmatier, R. W., Houston, M. B., Dant, R. P., Grewal, D. (2013). Relationship velocity: toward a theory of relationship dynamics. Journal of Marketing, Vol. 77, Issue 1, p. 13-30.

Rego, L. L., Morgan, N. A., Fornell, C. (2013). Reexamining the market share-customer satisfaction relationship. Journal of Marketing, Vol. 77, Issue 5, p. 1-20.

Rubera, G., Kirca, A. H. (2012). Firm innovativeness and its performance outcomes: A meta-analytic review and theoretical integration. Journal of Marketing, Vol. 76, Issue 3, p. 130-147.

Rust, R. T., Huang, M. (2012). Optimizing service productivity. Journal of Marketing, Vol. 76, Issue 2, p. 47-66.

Samaha, S. A., Beck, J. T., Palmatier, R. W. (2014). The role of culture in international relationship marketing. Journal of Marketing, Vol. 78, Issue 5, p. 78-98.

Schulze, C., Skiera, B., Wiesel, T. (2012). Linking customer and financial metrics to shareholder value: the leverage effect in customer-based valuation. Journal of Marketing, Vol. 76, Issue 2, p. 17-32.

Schulze, C., Schöler, L., Skiera, B. (2014). Not all fun and games: Viral marketing for utilitarian products. Journal of Marketing, Vol. 78, Issue 1, p. 1-19.

Schmitz, C., & Ganesan, S. (2014). Managing Customer and Organizational Complexity in Sales Organizations. Journal Of Marketing, Vol. 78, Issue 6, p. 59-77.

Stahl, F., Heitmann, M., Lehmann, D. R., Neslin, S. A. (2012). The impact of brand equity on customer acquisition, retention, and profit margin. Journal of Marketing, Vol. 76, Issue 4, p. 44-63.

Torelli, C. J., Özsomer, A., Carvalho, S. W., Keh, H. T., Maehle, N. (2012). Brand concepts as representations of human values: Do cultural congruity and compatibility between values matter?. Journal of Marketing, Vol. 76, Issue 4, p. 92-108.

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Venkatesan, R., Farris, P. W. (2012). Measuring and managing returns from retailer-customized coupon campaigns. Journal of Marketing, Vol. 76, Issue 1, p. 76-94.

van Ittersum, K., Wansink, B., Pennings, J. E., Sheehan, D. (2013). Smart shopping carts: How real-time feedback influences spending. Journal of Marketing, Vol. 77, Issue 6, p. 21-36.

Wiles, M. A., Morgan, N. A., Rego, L. L. (2012). The effect of brand acquisition and disposal on stock returns. Journal of Marketing, Vol. 76, Issue 1, p. 38-58.

Yim, C.K., Cham, K.W., Lam, S. S. (2012). Do customers and employees enjoy service participation? Synergistic effects of self- and other-efficacy. Journal of Marketing, Vol. 76, Issue 6, p. 121-140.

Xueming, L., Andrews, M., Yiping, S., Aspara, J. (2014). Group-buying deal popularity. Journal of Marketing, Vol. 78, Issue 2, p. 20-33.

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