Telekomunikacja Polska Analysis

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    The Warwick MBA

    Assignment Cover Sheet

    Submitted by: 966111

    Date Sent: 27.01.2011

    Module Title: Economic of the Business Environment

    Module Code: IB802Z

    Date/Year of Module: 06/2010

    Submission Deadline: 30.01.2011

    Word Count: 3114

    Number of Pages: (including cover page)

    Question: Choose a firm. It could be a business who is a customer or supplierof IBM or just a business in which you are interested. It must not be IBM. Set outthe performance of the firm in relation to its main competitors since 2004including data for 2008 and 2009. Conduct an economicanalysis of the firm, itsmarkets and their wider macro context. How far does your analysis explain theperformance of your chosen business? What are the implications of theperformance of the company in the US and global recession of 2008/9 forstrategy in 2010/11?

    This is to certify that the work I am submitting is my own. All external references and

    sources are clearly acknowledged and identified within the contents. I am aware of the

    University of Warwick regulation concerning plagiarism and collusion.

    No substantial part(s) of the work submitted here has also been submitted by me in other

    assessments for accredited courses of study, and I acknowledge that if this has been done

    an appropriate reduction in the mark I might otherwise have received will be made.

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    Table of content

    ASSIGNMENT COVER SHEET................................................................................................................................... 1

    1. INTRODUCTION ....................................................................................................................................... 3

    2. VULNERABILITY..................................................................................................................................... 5

    3. EXPOSURE ................................................................................................................................................... 7

    3.1. MARKET DESCRIPTION ............................................................................................................................ 73.2. CUSTOMER STRUCTURE ......................................................................................................................... 11

    3.3. FINANCIAL OUTLOOK ............................................................................................................................. 143.4. ELASTICITY ............................................................................................................................................. 153.4.1. GDP AND INCOME.............................................................................................................................. 163.5 EXCHANGE RATES IMPACT....................................................................................................................... 183.6 GOVERNMENT INTERVENTION................................................................................................................. 18

    4. CONCLUSION & OUTLOOK ............................................................................................................... 20

    5. APPENDIX ................................................................................................................................................. 21

    5.1 ENTITIES OF TP GROUP: ....................................................................................................................... 215.2 KEY PLAYERS IN TELECOM MARKET IN POLAND..................................................................................... 23

    6. REFERENCES ............................................................................................................................................ 24

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    Telekomunikacja Polska S.A. (here referred as TP S.A or TP Group) was

    established in 1991 on the wave of political and social changes after

    breakup of communist system in Poland. Big national establishment

    Poczta Polska, Telegraf & Telefon was divided into 2 different entities:

    Polish Post and Polish Telecommunication. One month later TP S.A. was

    formed. In 1998 the company was privatized and quoted on London StockExchange in form of Global Depository Receipts. In mid 2000 TP S.A. won

    strategic partner consortium of companies France Telecom & Kulczyk

    Holding having 35% of shares. In 2001 they increased their shares to

    47,5%. On the turn of 2004/2005 France Telecom repurchased all shares

    from Kulczyk Holding. Currently France Telecom holds 49,8% shares.

    Globally France Telecom's fixed and mobile services include international

    business offerings 166 different countries, with domestic operations in 30

    countries. At the end of 2009, France Telecom Group was the world's

    sixth-largest communications service provider (CSP) by revenue.

    49,79% 46,06%

    4,15%

    0%

    10%

    20%

    30%

    40%

    50%

    France Telecom Other Shareholders State Treasury

    Shareholders structure 2009

    Figure 1, Source: TP Group Annual Report 2009

    1. Introduction

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    For several years the company was the only major player in the fixed line

    space and the only one to have telecommunication infrastructure in place

    (inherited from the national monopoly). They were the only company

    associated by ordinary citizens with telecommunication services. Polishtelecommunication infrastructure & services were very underdeveloped at

    that time; let me point you to the fact that only in 1991 the first e- mail

    was sent from Poland to Germany (in the USA it was 20 years earlier). TP

    S.A. has been the only company having its products and services offered

    nation wide. They are the largest telecommunication group in Central and

    Eastern Europe which consists of 12 different companies (detailed list in

    Appendix 1).

    The Group is the principal supplier of telecommunications services in

    Poland. It provides services, including fixed-line telecommunications

    services (local calls and long distance calls domestic and international),

    Integrated Services Digital Network (ISDN), voice mail, dial-up and fixed

    access to the Internet and Voice over Internet Protocol (VoIP). Through

    its subsidiary, Polska Telefonia Komrkowa-Centertel Sp. z o.o. (PTK-

    Centertel), the Group is one of Polands major DCS 1800 and GSM 900

    mobile telecommunications providers. PTK-Centertel also provides third

    generation UMTS services and services based on the CDMA technology. In

    addition, the Group provides leased lines, radio-communications and other

    telecommunications value added services, sells telecommunications

    equipment, electronic phone cards and provides data transmission,

    multimedia services and various Internet services.

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    Analyzing short run cost will help me to define vulnerability of TP Group to

    external shocks from the market or from the macroeconomy. Analysis

    focuses on SRATC curve which include both: fixed and variable costs. All

    companies aim to perform at minimum level of cost (recorded as Q* on

    SRATC) at a certain level of output. The SRATC curve is usually U

    shaped either steep (like a champagne flute) or flat (like a saucer). In

    case of TP S.A. the SRATC is rather flute shaped. The company has large

    human capital costs. Companies from high tech industry like TP S.A.

    invest in employees development & training so they do not want to loose

    their employees before using the assets that is why they become quasi

    fixed costs. Companys cost structure is presented below for years 2009-

    2004:

    TP Group 2009 2008 2007 2006 2005 2004

    Revenue 16560 18165 18244 18625 18342 18530

    External purchases 7438 7599 7436 7438 995 1137

    Labour expenses 2353 2359 2425 2376 2447 2653

    Other operating expense 671 863 1012 889 1111 933

    Restructuring costs 23 174 1 285 n/a n/a

    Table 1

    Source: TP Group Revenue Report

    The biggest portion of costs within TP Group comes from external

    purchases, which are costs of handsets and other equipment sold as well

    as commissions, advertising, sponsoring, interconnect expenses, costs

    related to IT and network. External purchases I would consider as variable

    costs as much the company would be able to sell as much they will decide

    to purchase from external suppliers (especially handsets). The second

    biggest group of cost involves workforce employed. TP Groups employees

    2. Vulnerability

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    are highly skilled and thus quite expensive. Other operating expenses

    consist of property taxes, fees for subscribers numbers &

    telecommunication charges, frequency fees, changes in provisions.

    Restructuring costs are mainly involved with employee contractstermination.

    SRATC for TP S.A. is rather flute shaped; the company is not so much

    vulnerable to external shocks as average total costs decrease dramatically

    if the company is forced to limit their sales. The company wants to fight

    vulnerability of type 1 and in 2009 introduced transformation program

    called Re-balance operating program. The company focuses mainly on

    cost optimization, economizing office space, fleet costs, restructuring

    mobile handset portfolio and headcount reduction. Company strategy is

    set to still being the main player on the Polish telecom market in terms of

    scope and scale; but TP S.A. wants to gain agility of much smaller

    company turning as many fixed costs as possible into variable costs.

    When considering type 2 vulnerability, of bought-in input costs there is

    high dependence on handset providers within TP Group. The company

    only resells the trading goods (mostly handsets) and does not relay on

    suppliers to deliver raw goods for production processes so I would

    conclude that TPSA is not exposed to type 2 vulnerability. Looking at table

    1 costs involving purchasing of handsets (external purchases) is the

    biggest portion in TP cost structure. The company might limit type 2

    vulnerability by setting long term contracts with handset producers, but

    they need telecommunication carriers as much as carriers need them. The

    biggest volumes of phone handsets are sold trough operators in their

    special offers.

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    3.1. Market Description

    There are many types of providers that can be classified to

    telecommunication market. Please see the figure below.

    Figure 2, source Gartner 2010

    Telecom operators focus on delivering value-added services and IT

    services to corporate and retail customers. Gartner estimated worldwide

    telecommunications carrier revenue, to be $1.8 trillion in 2009. During the

    global economic recession, some telecom operators experienced small

    declines in revenue, due to customer decreasing telecom spending. On the

    other hand not all operators decreased the revenue as companies wanting

    3. Exposure

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    to cut down traveling cost used videoconferencing a lot. Some markets,

    especially the matured one, are already saturated and there are no

    compelling reasons for end users to purchase new fixed or mobile

    connection. The fixed line market decreases as customers focus shifts to

    mobile telephony a lot. The biggest market players, world wide have their

    portfolio covering all offerings (mobile, fixed, broadband etc for retail and

    corporate customers). In terms of revenue top players are following:

    Telephone Operator Headquarter Country Revenue in billion $

    AT&T USA 124

    NTT Japan 102

    Verizion USA 97

    Deutsche Telekom Germany 90

    Telefonica Spain 85

    France Telecom France 75

    Vodafone UK 73

    China Mobile China 59

    Telecom Italia Italy 44

    BT Group UK 40

    Sprint Nextel USA 36

    Source Gartner, 2008

    In terms of revenue worldwide the biggest indisputably is AT&T, but in

    terms of number of subscribers is China Mobile with 450 million and it is

    followed by Vodafone with 300 million subscribers in 20 countries.

    Telecommunication markets need to be connected as they relay on each

    others roaming and operators need each other to maintain continuity in

    customer service.

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    Polish market is the biggest in Eastern Europe and has about 50 million

    subscribers divided between 6 main players and dozen or so smaller ones.

    83%

    36%

    11%10% 6% 8% 5% 3%

    38%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    TP S. A. Net ia Ot hers UPC Mult imedia Tel efonia

    Dialog

    Others

    Fixed Line & Broadband market share

    Fixed Line Brodaband

    Figure 3

    TP S.A. as a major fixed line operator has been gradually losing market

    share to alternative operators, despite restructuring and constant

    investment. They cannot meet the operational excellence and fight smaller

    entities trough quality of service. Smaller players are more flexible and

    responsive in customer service, depending on infrastructure in many cases

    on TP Group though. In mobile telephony the market share represented

    by TP Group is similar to other mobile operators. It may vary 1% to 2%

    either way but market in Poland is divided into 3 major mobile carriers:

    Orange (TP Group), Polkomtel and PTC Era. In broadband TP S.A. is still

    the leader having 36% of the market.

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    30% 31% 30%

    8%

    1%

    0%

    10%

    20%

    30%

    40%

    1

    M obile market share

    Orange Polkomtel PTC (Era) P4 Others

    Figure 4

    Poland is not different than any other part of the world and here the focus

    also moved in recent years from fixed line to mobile. Over last five years

    fixed line market started to decline as presented on the picture.

    Number of subscribers in Poland

    years 1998-2008

    0,9

    17,4

    23,1

    29,2

    38,840,4

    24

    6,79,6

    13,9 11,511,812,5

    8,87,6

    10,210,9 11,4

    11,9

    12,311,5

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

    Mobile Fixed

    Figure: 5

    Source: data form statistical office based on communicational institute

    Commonness of mobile phones usage is increasing not only thanks to its

    simplicity of installation but also pricing is becoming more and more

    attractive. But mobile market cannon grow for ever; the market is pretty

    saturated already. Analytics like Gartner were already telling in 2009 thatPolish market is saturated at the level of 109%, where in 2010 it grew

    mln

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    over 120%. In Eastern Europe similar saturation is seen in Czech

    Republic.

    Country Subscribers(million)Penetration

    CzechRepublic 13.3

    130%

    Hungary 10.2 103%Poland 41.9 109%

    Slovakia 5.7 105%

    Slovenia 1.9 96%Data from 2009

    Source: BuddeComm based on ITU and Global Mobile data

    Telecommunication market it is not only about fixed and mobile operators,

    also cable TVs (figure 2) are gaining more and more importance on this

    market. Together with TV channels they offer Internet access and

    telecommunication services. Market is becoming very competitive and

    companies need to invest in infrastructure which allows quick and efficient

    data transmission to meet customers requirements and needs.

    3.2. Customer Structure

    The biggest portion of revenue is generated by retail customers within

    mobile and fixed lines. Fixed line revenue for 2009 decreased slightly

    compared to 2008 but mobile revenue slightly increased.

    Several years ago operators were earning profits on connections now the

    situation has changed and number of connections is not that important

    any more. What counts is a customer who pays monthly subscription.

    High competitive pressure is forcing operators to give free minutes to

    each subscription, so effectively customer pays some fixed amount each

    month regardless of number of calls. This was possible on Polish market

    thanks to UKE - market regulator imposing flat interconnection rates

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    between the operators. This move really freed the market and forced TP

    S.A. to play fair towards other operators.

    0,00%

    5,00%

    10,00%

    15,00%

    20,00%

    25,00%

    30,00%

    35,00%

    Mobile

    Wholesale

    Mobile

    Retail

    Fixed Data Fixed

    Wholesale

    Fixed Voice

    Retail

    Sales of

    goods and

    other

    TP Group Revenue Composition comparision 2009/2008

    2009

    2008

    Figure 6

    TP Group Revenue Composition

    Biggest TP SA competitor- Netia; revenue development by service below.

    Figure 7

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    Netia Revenue Composition 2009- Q12010, source Netia anual reports

    Netia divides its revenue to voice revenues and data revenues, which in

    Q1 2009 was voice 54%, data 32%. In Q1 2010 data increased to 37%

    and voice declined to 51%. Netia also needs to lease infrastructure from

    TP S.A. which in reporting is called regulated access. Revenue which is

    generated in Q1 2009 on regulated access is 52% and on own network

    38%, where Q1 2010 accordingly 58% and 36%. This shows that without

    Regulator and TP infrastructure Netia would not be able to generated

    revenue at current volumes.

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    3.3. Financial Outlook

    Key measure performance ratio for most companies is Return on

    Equity, which declined in 2009 almost 40% year over year!

    2009 2008 2007 2006 2005 2004

    Revenue 16 560 18 165 18 244 18 625 18 342 18 530

    Total Assets 29 356 31 234 32 422 32 611 35 624 34 861

    Current Liablilities 5 222 7 415 11 272 7 294 8 694 5 907

    Net Assets 24 134 23 819 21 150 25 317 26 930 28 954

    Operating Profit 2 096 3 313 3 282 3 367 3 781 3 788

    Sales Margin 13% 18% 18% 18% 21% 20%

    Asset Turnover 69% 76% 86% 74% 68% 64%

    Net Assets 24 134 23 819 21 150 25 317 26 930 28 954

    Shareholders fund 16 593 17 230 17 773 18 103 17 990 16 881

    Gearing 145% 138% 119% 140% 150% 172%

    Operating Profit 2 096 3 313 3 282 3 367 3 781 3 788

    Net Assets 24 134 23 819 21 150 25 317 26 930 28 954

    RONA 9% 14% 16% 13% 14% 13%

    Net Income 1 282 2 190 2 273 2 094 2 620 2 577

    Profit Before Tax 1 597 2 595 3 282 3 367 3 005 3 277Tax Cover 80% 84% 69% 62% 87% 79%

    Net Income 1 282 2 190 2 273 2 094 2 620 2 577

    Shareholders fund 16 593 17 230 17 773 18 103 17 990 16 881

    Return on Equity 8% 13% 13% 12% 15% 15%

    Trade Receivables 1 475 1 814 1 795 1 877 2 574 3 160

    Trade Payable/creditors 790 814 705 762 1 717 1 553

    Current ASSETS 4 189 4 254 3 462 2 952 4 362 6 053

    Inventories 229 292 1 795 1 877 245 177

    TPSA (in millions PLN)

    Table 2, source Annual Reports

    We can see that also in terms of revenue 2009 was a challanging year for

    TP Group, the revenue declined 9% year over year. Financial crises do not

    omit such giants as TP S.A. on Polish market. RONA declined 38% yoy so

    it means that the profit performance declines. France Telcom and other

    shareholders will pay special attention in 2010 to costs cutting andmaintaining only profitable parts of the holding. Comparing to other years

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    sales margin decreased a lot, its over 30% year over year this indicates

    that the company needed to decrease prices in competitive environment.

    The company is under the process of big restructuring as we can see labor

    expenses have been declining since 2004 and company incursrestructuring costs too.

    3.4. Elasticity

    Main factors influencing price elasticity are following:

    Number of substitutes available on the market Income

    Company Image

    In terms of strategic decision telco company has to make setting the

    prices are

    In telecommunication business characterized by high competitively the

    demand is very elastic. If one of the operators decreases its prices the

    consumers will switch to cheaper option. Lets look at it from different

    perspectives of market segment. In many cases in fixed line environment

    people would not like to change fixed operator. This creates problems with

    transcribing the number with installation of new line simply saying with

    some inconveniences people would not go for it if competitor offer is only

    slightly cheaper than the current one. But if the new company approaches

    potential customer offering 15% cheaper fixed line, 20% cheaper mobile

    connection, 50% cheaper second mobile number and broadband access

    for 1 Euro this will make us change the operator as this is much better

    offer than our current one. So we are able to bear some inconveniences to

    get better offer. Elasticity will be high as agreements with telecom last 12

    or 24 months so people do not choose telecom operator for a lifetime.

    Consumers look for best offers and move.

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    New business models, innovative technologies and customer approach are

    pushing TP SA to cut prices and introduce differentiating offerings.

    3.4.1. GDP and income

    In 2009 the Polish economy slowed down against original government

    expectations of 3.7%, but reached growth of 1.7% GDP (compared to

    4.9% in 2008), unemployment rate was about 11.5% at the end of the

    year. On the turn of the year 2008/09 more and more countries in Europe

    were at risk of financial crisis. Tense situation in Hungary spread

    uncertainty to other countries in the region. Hungary has been highlydependent on external financing; their government gross debt was at the

    level of 67% of GDP and budgetary deficit at 9,2% GDP. Many investors

    looked at Eastern Europe as one body and Hungarian situation strongly

    influenced Polish financial market and made investors stop buying Polish

    treasury bills and stocks quoted at Warsaw Stock Exchange.

    Figure 8

    0 %

    2 0 %

    4 0 %

    6 0 %

    8 0 %

    1 0 0 %

    1 2 0 %

    EU

    Average

    Estonia

    Latvia

    Lithuania

    Bulgaria

    Romania

    CzechRep.

    Hungary

    Poland

    Slovakia

    Portugal

    Italy

    Ireland

    Greece

    Spain

    2 0 0 8 2 0 0 9

    Government Gross Debt (% of GDP)

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    As a result of very modest GDP growth telecommunication carriers

    observed very cautious customers approach to adopting new services and

    very price sensitive behavior. Telecommunication customers did not grow

    subscription numbers in fixed line field (actually there was a declineshown figure 5), GDP influenced broadband growth and very modest

    mobile growth (due to saturation of the market).

    Figure 9, Source: The Economist 2010

    1 Year WIG Info Index (WIG = Warsaw Stock Index)

    Figure 10, Source Polish Stock Exchange

    IT index has been drifting sideways, look like the financial market is in the

    mode look, wait & see.

    6,8 5,0 1,8 3,0 3,40

    1

    2

    3

    4

    5

    6

    7

    8

    2007 2008 2009 2010 2011

    PL 2007-2011 GDP Growth

    Signs that bottom have been reached

    4cast

    No clear trend

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    3.5 Exchange rates impact

    Exchange rate is important for all companies which buy products in Euro

    and sell in different currency. TP Group purchases handsets in Euro and

    sells in local currency. In 2009 foreign exchange rates did not favor the

    Polish zloty, which weakened significantly against the Euro. This had a

    significant impact on TP Group cost base and capex, primarily due to the

    increased cost of importing mobile handsets. Exchange rate has similar

    influence on competitors as all of them buy handsets from international

    companies like Nokia, Siemens, and Blackberry etc in foreign currencies.

    Figure 11, Source Yahoo

    3.6 Government Intervention

    TP Groups operations are subject to regulatory controls of UKE, the

    government telecommunications market regulator. Under the

    Telecommunication Act, UKE can impose certain obligations on

    telecommunications companies that have a significant market power. UKE

    is responsible for

    In 2009 TP S.A. signed a Memorandum of Understanding with thePresident of the Office of Electronic Communications. For TP, it creates a

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    more predictable and investment-friendly regulatory environment, so far

    there was a threat over TP that they would have to split its Retail and

    Corporate business as the Regulator perceived them us highly

    monopolistic and ruining the fair competition on Polish market. Theagreement improves the perspective for infrastructure development on

    the Polish telecommunication market and stimulates fair competition.

    Based on this arrangement, TP Group have launched a country-wide

    investment program in 1.2 million broadband access lines, including

    roughly 1 million lines with speed of at least 6Mbps.

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    Economic downturn of 2008/09 affected telecom industry to a lesser

    extent than financial institutions but in TP SA case almost overall

    performance really dropped. First of all revenue dropped around 9% and

    that influenced all important ratios like RONA, ROE, Sales Margin. TP S.A.

    was pushed to cut its cost and optimize its business. In IT space where I

    have experience in dealing with TP SA one of the major strategies to meet

    cost optimization target was implementation of so called vendor

    consolidation program. From as many as 50 different vendors the

    company was dealing with, it limited the number to 7 each company

    being responsible for main systems like: billing, ERP, OSS, CRM,

    Wholesale. Although the revenue declined year over year TP Group is

    undisputable leader in telecommunication market in Poland having its

    portfolio offered nation wide. The above analysis show that the only space

    where other players can compete fairly is mobile business, where each of

    the main player has about 30% of the market. In fixed lines the company

    behaves like a monopolist and in and broadband they also play leading

    role. As their power is really big and they can compete unfairly that is way

    Government intervention was needed to stop their monopolist way of

    approaching the market.

    As we look at coming years I would strongly recommend to keep

    decreasing the cost and restructuring the company, obey all rules given by

    the Regulator to avoid paying substantial fines. Also to maintain

    development of broadband channel as this is the place where market will

    grow, as we saw above fixed line segment is declining and mobile market

    is quite saturated.

    4. Conclusion & outlook

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    5.1 Entities of TP Group:

    The Group comprises Telekomunikacja Polska and the following subsidiaries:

    1) PTK-Centertel Sp. z o.o. Warsaw, Poland Mobile telephony services, construction

    and operation 100.00% , 100.00% of mobile telecommunications networks.2) TP EmiTel Sp. z o.o. Krakw, Poland TV and radio signals broadcasting,

    construction, 100.00% lease and maintenance of technical infrastructure

    3) OPCO Sp. z o.o. Warsaw, Poland Facilities management and maintenance.

    100.00%

    4) Otwarty Rynek Elektroniczny S.A. Warsaw, Poland Provision of complex

    procurement solutions, including advisory, implementation 100.00% and operation of

    e-commerce platform and IT systems, hosting.5) TP Edukacja i Wypoczynek Warsaw, Poland Hotel services, training and

    conference facilities.

    6) TP MED Sp. z o.o. (1) Warsaw, Poland Medical and health care services.

    100.00%

    7) TP Invest Sp. z o.o. (TP Invest) Warsaw, Poland Services for Group entities,

    holding management. 100.00% 100.00%

    8) Telefon 2000 Sp. z o.o. Warsaw, Poland No operational activity. 100.00%

    9) TP TelTech Sp. z o.o. d, Poland Monitoring of alarm signals, servicing

    telecommunications networks, 100.00% design and development of

    telecommunications systems.

    10) Telefony Podlaskie S.A. Sokow Local provider of fixed-line, internet and cable

    TV services. 55.11% Podlaski, Poland

    11) Contact Center Sp. z o.o. (2) Warsaw, Poland Call-center services

    andtelemarketing. 100.00% 100.00%

    5. Appendix

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    12) Virgo Sp. z o.o. Warsaw, Poland Advisory services, financial operations.

    100.00%

    13) Pracownicze Towarzystwo Warsaw, Poland Management of employee pension

    fund. 100% Emerytalne Telekomunikacji Polskiej S.A.

    14) Fundacja Orange (3) Warsaw, Poland Charity foundation. 100.00%

    15) Wirtualna Polska S.A. (WP) Gdask, Poland Internet portal and related services

    including internet advertising. 100%

    16) TP S.A. Finance B.V. Amsterdam, Financial and investment operations. 100.00%

    The Netherlands

    17) TP S.A. Eurofinance B.V. Amsterdam, Financial and investment operations.

    100.00% The Netherlands

    18) TP S.A. Eurofinance France S.A. Paris, France Financial and investment

    operations. 99.99%

    19) PayTel S.A. (1) Warsaw, Poland E-commerce and electronic services, including

    GSM prepaid services, 100.00% bill charging and processing of electronic financial

    transactions.

    20) PayTel Sp. z o.o. (4) Warsaw, Poland As at 31 December 2009 the entity no

    longer exists. 100.00%

    21) Ramsat S.A. (1) Modlnica, Poland Distributor of PTK Centertel and TP S.A.

    products on mass and business market. 100.00%

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    5.2 Key players in telecom market in Poland

    Company Ownership

    Num er o

    subscribers

    Mar et

    Share

    TP S.A.

    France Telecom

    49,79% 8,2 83%

    Netia

    Third Avenue

    Management 24,1% 1,1 11%

    Others 5%

    Orange TP S.A. 100% 13,8 31%

    Polkomtel

    Vodafone, Orlen,

    KGHM (all 24,4%) 13,7 31%

    PTC (Era)

    T-Mobile Germany

    70,5% 0,1 30%

    P4 Novator 49,7% 3,7 8%

    Others 1%

    TP S.A.

    France Telecom

    49,79% 2,3 36%

    Netia

    Third Avenue

    Management 24,1% 0,6 10%

    UPC Poland UPC 100% 0,5 8%

    Multimedia

    Emerging Ventures

    55,9% 0,3 5%

    TelefoniaDialog KGHM 100% 0,1 3%

    Others 39%

    Fixed Line

    Mobile

    Broadband

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    Books

    Begg D. and Ward D. (2009) Economics for Business(3rd ed.)Begg,D. et al (2008) Economics (9th ed)

    Publications

    http://www.tp-ir.pl/Display.aspx?MasterId=56fab1d5-b143-49cd-b44a-537193c91052&NavigationId=871

    http://investor.netia.pl/

    http://www.polkomtel.com.pl/english/dzialalnosc_biznesowa/

    http://www.sse.lodz.pl/en/node/392

    https://w303.ibm.com/sales/competition/compdlib.nsf/41b3dc2211cc2f6ac12566a200259ba4/45a1c8a020831aa285257816006898b7/$FILE/M08S.pdf

    https://w303.ibm.com/sales/competition/compdlib.nsf/41b3dc2211cc2f6ac12566a200259ba4/4a8e0df984914279852577500048efec/$FILE/market_insight_telecom_indus_174373.pdf

    https://w303.ibm.com/sales/competition/compdlib.nsf/41b3dc2211cc2f6ac12566a200259ba4/c6618762c0c32dc3852577d5007b24eb/$FILE/vendor_rating_france_telecom_207242.pdf

    https://www.budde.com.au/Research/2008-Europe-Telecoms-Mobile-and-Broadband-in-Central-Europe.html

    http://www.imf.org/external/pubs/ft/weo/2010/01/index.htm

    http://www.economist.com/

    http://www.gpw.pl/

    http://finance.yahoo.com/

    http://www.en.uke.gov.pl/

    http://epp.eurostat.ec.europa.eu/portal/page/portal/statistics/themes

    http://www.parkiet.com/artykul/1010572_TP---grupe-moze-opuscic-3-3-tys--osob.html

    http://gielda.wp.pl/kat,7069,title,TP-ocenia-dzialania-DPTG-jako-probe-nieuzasadnionego-

    wywierania-nacisku,wid,13049115,wiadomosc.html

    6. References

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    http://gospodarka.dziennik.pl/news/artykuly/318558,dunska-firma-prosi-niemcow-o-

    pomoc-w-walce-z-tp.html

    http://online.wsj.com/article/BT-CO-20110120-702695.html

    http://www.playmobile.pl/pl/oferta/play-abonament/index.html

    http://www.era.pl/pl/strona_korporacyjna/o_ptc

    http://www.multimedia.pl/multiprojekty

    http://biznes.upc.pl/

    Business Monitor, Poland Telecommunications Report Q1 2010

    Gartenr, Vendor Rating: France Telecom, November 2010