Rubin, R. B., Rubin, A. M., Haridakis, P. M., &Piele, L. J...
Transcript of Rubin, R. B., Rubin, A. M., Haridakis, P. M., &Piele, L. J...
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ANNEXURES
152
ANNEXURE A
FACTORS AND THEIR ATTRIBUTES AFFECTING
BUSINESS COMMUNICATION
S.No. Factor Attribute Communication Theory/Model
1 Written Communication
Using correct English grammar
Message design Logic ; O'Keefe (1988)-Rhetorical message design logic,Elaboration likelihood Model;Petty & Cacioppo's (1986)
Theory of Intrapersonal Communication
2 Written Communication
Using correct sentence structure
Message design Logic ; O'Keefe (1988)-Rhetorical message design logic,Elaboration likelihood Model;Petty & Cacioppo's (1986)
Theory of Intrapersonal Communication
3 Written Communication
Completeness of communication
Message design Logic ; O'Keefe (1988)-Rhetorical message design logicElaboration likelihood Model;Petty & Cacioppo's (1986)
Theory of Intrapersonal Communication
4 Written Communication
Being precise /accurate in quoting figures
Uncertainty Reduction Theory ; Berger & Calabrese's (1975)
Theory of Intrapersonal Communication
5 Written Communication
Being honest in writing / quoting facts
Uncertainty Reduction Theory ; Berger & Calabrese's (1975)
Theory of Intrapersonal Communication
6 Written Communication
Etiquettes for email writing
Politeness Theory - Brown & Levinson (1978)
Theory of Interpersonal Communication
7 Written Communication
Being affable and courteous while writing
Politeness Theory - Brown & Levinson (1978)
Theory of Interpersonal Communication
8 Written Communication
Taking into consideration reader's viewpoint
Communication Accommodation theory;Giles & Coupland (1991)
Theory of Intrapersonal Communication
9 Written Communication
Having lucidity (clarity) of thought and ideas
Message design Logic ; O'Keefe (1988)-Rhetorical message design logic
Theory of Intrapersonal Communication
10 Written Communication
Writing Memorandums
Message design Logic ; O'Keefe (1988)-Rhetorical message design logic
Theory of Intrapersonal Communication
11 Written Communication
Writing Reports Message design Logic ; O'Keefe (1988)-Rhetorical message design logic
Theory of Intrapersonal Communication
12 Written Communication
Writing persuasive letters
Message design Logic ; O'Keefe (1988)-Rhetorical message design logic
Theory Of Persuasion
13 Written Communication
Writing good news/positive messages
Message design Logic ; O'Keefe (1988)-Rhetorical message design logic
Theory of Intrapersonal Communication
14 Written Communication
Writing bad news/negative messages
Message design Logic ; O'Keefe (1988)-Rhetorical message design logic
Theory of Intrapersonal Communication
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15 Written Communication
Writing motivating, encouraging messages
Transformational Leadership;Bass (1997)
Theory Of Leadership
16 Written Communication
Documenting MOM (Minutes of Meeting)
Uncertainty Reduction Theory ; Berger & Calabrese's (1975)
Theory of Intrapersonal Communication
17 Verbal Communication
Giving individual oral presentation
Likerts four systems; Likert (1961),Transformational Leadership; Bass (1997)
Theory Of Leadership
18 Verbal Communication
Using correct pronunciation
Elaboration likelihood Model; Petty & Cacioppo's (1986)
Theory Of Persuasion
19 Verbal Communication
Using effective interpersonal skills
Likerts four systems; Likert (1961) Theory Of Leadership
20 Verbal Communication
Participating in group presentations
Likerts four systems; Likert (1961)-System 4
Theory Of Leadership
21 Verbal Communication
Style of communication
Transformational Leadership; Bass (1997)
Theory Of Leadership
22 Verbal Communication
Participating in meetings
Likert’s four systems; Likert (1961)-System 4
Theory Of Leadership
23 Verbal Communication
Conducting meetings Likert’s four systems; Likert (1961)-System 1
Theory Of Leadership
24 Verbal Communication
Refusing / saying 'NO' politely
Politeness Theory - Brown & Levinson (1978)
Theory of Interpersonal Communication
25 Verbal Communication
Closing conversation (those lead to nowhere) politely
Politeness Theory - Brown & Levinson (1978)
Theory of Interpersonal Communication
26 Verbal Communication
Good vocabulary Three Levels of Culture ;Schein (1992)
Theory of Organizational Communication
27 Verbal Communication
Ability to package any object along with the subject
Elaboration likelihood Model; Petty & Cacioppo's (1986)-Peripheral Route
Theory Of Persuasion
28 Verbal Communication
Persuasive communication
Social Judgment Theory;Sherif (1984)
Theory Of Persuasion
29 Verbal Communication
Clarity of thought Organizational assimilation theory; Jablin (1987,2001)
Theory of Organizational Communication
30 Verbal Communication
Practical understanding of business
Three Levels of Culture ;Schein (1992)
Theory of Organizational Communication
31 Verbal Communication
Knowledge about the current affairs
Four Cultures ; Deal & Kennedy (1982)
Theory of Organizational Communication
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32 Verbal Communication
Fluency in speaking Dialectical Perspective; Baxter & Montgomery (1996)
Theory of Interpersonal Communication
33 Verbal Communication
Using appropriate wordings
Communication privacy management Theory ; Petronio's(2002)
Theory of Interpersonal Communication
34 Verbal Communication
Using precise/crisp sentences
Uncertainty Reduction Theory ; Berger & Calabrese's (1975)
Theory of Intrapersonal Communication
35 Verbal Communication
Using correct grammar while speaking
Elaboration likelihood Model; Petty & Cacioppo's (1986)-Central Route
Theory Of Persuasion
36 Verbal Communication
Using humor while speaking
elaboration likelihood Model; Petty & Cacioppo's (1986)-Peripheral Route
Theory Of Persuasion
37 Verbal Communication
Analytical and organized
Dialectical Perspective; Baxter & Montgomery (1996)
Theory of Interpersonal Communication
38 Verbal Communication
Telephone etiquettes
Politeness Theory - Brown & Levinson (1978)
Theory of Interpersonal Communication
39 Verbal Communication
Negotiation skills Social exchange Theory ; Thibaut & Kelley (1959)
Theory of Interpersonal Communication
40 Verbal Communication
Resolving conflicts Dialectical Perspective; Baxter & Montgomery (1996)
Theory of Interpersonal Communication
41 Listening Skills Ability to understand the discussion
Uncertainty Reduction Theory ; Berger & Calabrese's (1975)-Interactive Strategy
Theory of Intrapersonal Communication
42 Listening Skills Ability to understand the instructions
Uncertainty Reduction Theory ; Berger & Calabrese's (1975)-Interactive Strategy
Theory of Intrapersonal Communication
43 Listening Skills Attentive listening Dialectical Perspective; Baxter & Montgomery (1996)
Theory of Interpersonal Communication
44 Listening Skills Selective listening Dialectical Perspective; Baxter & Montgomery (1996)
Theory of Interpersonal Communication
45 Listening Skills Amicable listener Politeness Theory - Brown & Levinson (1978)
Theory of Interpersonal Communication
46 Listening Skills Listening with empathy
Politeness Theory - Brown & Levinson (1978)
Theory of Interpersonal Communication
47 Reading Skills Speed of reading Transactional Model - Rosenblatt (1994)
Theory Of Reading
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48 Reading Skills Understanding of words
Transactional Model - Rosenblatt (1994)
Theory Of Reading
49 Reading Skills Ability to read between the lines
Schema Theory - Rumelhart (1980)
Theory Of Reading
50 Reading Skills Analytical skills Schema Theory - Rumelhart (1980)
Theory Of Reading
51 Non-Verbal Communication
Voice tone Expectancy Violation Theory(Burgoon,1978)-Vocalic
Theory of Non-Verbal communication
52 Non-Verbal Communication
Facial expression Expectancy Violation Theory(Burgoon,1978)- Kinesics
Theory of Non-Verbal communication
53 Non-Verbal Communication
Body language and gestures
Expectancy Violation Theory(Burgoon,1978)- Kinesics
Theory of Non-Verbal communication
54 Non-Verbal Communication
Eye contact with the audience
Expectancy Violation Theory(Burgoon,1978)- Kinesics
Theory of Non-Verbal communication
55 Communication Technology
Using office technology (Fax, Photocopier etc.)
Technological Communication Use of Technology in Communication
56 Communication Technology
Using work related software packages like word, excel, power point etc.
Technological Communication Use of Technology in Communication
57 Communication Technology
Using Email Technological Communication Use of Technology in Communication
58 Communication Technology
Using Internet/Web Technological Communication Use of Technology in Communication
59 Communication Technology
Using voice mail Technological Communication Use of Technology in Communication
60 Communication Technology
Using projectors Technological Communication Use of Technology in Communication
61 Communication Technology
Using audio visual aids for making presentations
Technological Communication Use of Technology in Communication
62 Ethical & Cultural Diversity
Recognizing discriminating languages
Hofstede's cultural Dimensions; Hofstede (1980)
Theories of Culture
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63 Ethical & Cultural Diversity
Knowledge about International / cross cultural communication issues
Hofstede's cultural Dimensions; Hofstede (1980)
Theories of Culture
64 Personality Professional etiquettes and mannerism
Conscientiousness Five Factor Model of Personality
65 Personality Dressing sense Conscientiousness Five Factor Model of Personality
66 Personality Table manners (dining etiquettes)
Conscientiousness Five Factor Model of Personality
67 Personality Emotional maturity/emotional intelligence
Neuroticism Five Factor Model of Personality
68 Personality Being courteous Agreeableness Five Factor Model of Personality
157
ANNEXURE B
EXPERT PANEL
S.No. Name Experience Industry
E1 Mr. Alpesh Patel 18 years Consultancy
E2 Mr. Amarendra Choubey 17 years Consultancy
E3 Mr. Amit Banwari 15 years Service - IT
E4 Mr. Anil Rana 15 years IT Consultancy
E5 Mr. Ashok Dash 21 years Service
E6 Mr. Bhupendra Sharma 17 Years Sales & Marketing
E7 Mr. Jogesh Ramaswamy 38 years Consultancy
E8 Mr. Kamal Abrol 24 years Service-Finance
E9 Mr. Krishnan 16 years Banking- Sales & Marketing
E10 Mr. Kshitij Mishra 20 years IT consultancy
E11 Mr. Rammamurthy 48 years Service
E12 Mr. Sachin Maheshwari 20 years Sales & Marketing
E13 Mr. Sandeep Khare 20 years Sales & Marketing
E14 Mr. Shailesh Tewary 27 years HR
E15 Mr. Sunil Tiwari 16 years IT Consultancy
E16 Mr. Vinay Khare 16 years Service-Banking
E17 Mr.Abhishek Ranjan 16 years Sales & Marketing
E18 Mr.Anil Rana 16 years Consultancy
E19 Mr.Manu Shah 15 Years Consultancy
E20 Mr.Mayank Tyagi 15 Years Sales & Marketing
E21 Mr.Prashant Sharma 16 years Sales & Marketing
E22 Mr.Sanoj Sinha 22 Years IT
E23 Mr.Seril Singhal 16 years Sales & Marketing
E24 Mr.Vivek Khare 21 years IT-Consultancy
E25 Mrs. Smriti Verma 15 years HR
E26 Mrs. Vimla Jogesh 35 years Service-Banking
E27 Ms. Ekta Gaba 16 years Banking
E28 Ms. Geeta Bhardwaj 16 years IT-HR
E29 Ms.Charu Verma 16 years Service –IT
E30 Ms.Heena Prajapat 18 years Service
158
ANNEXURE C
FACTORS AND ATTRIBUTES AFFECTING
BUSINESS COMMUNICATION
Business Communication Skills
S.No. Factor Attribute
A1 Written Communication Using correct English grammar
A2 Written Communication Using correct sentence structure
A3 Written Communication Completeness of communication
A4 Written Communication Being precise /accurate in quoting figures
A5 Written Communication Being honest in writing / quoting facts
A6 Written Communication Etiquettes for email writing
A7 Written Communication Being courteous while writing
A8 Written Communication Taking into consideration reader's viewpoint
A9 Written Communication Having clarity of thought and ideas
A10 Written Communication Writing Memorandums
A11 Written Communication Writing Reports
A12 Written Communication Writing persuasive letters
A13 Written Communication Writing good news/positive messages
A14 Written Communication Writing bad news/negative messages
A15 Written Communication Writing motivating, encouraging messages
A16 Written Communication Documenting MOM (Minutes of Meeting)
A17 Verbal Communication Giving individual oral presentation
A18 Verbal Communication Using correct pronunciation
A19 Verbal Communication Using effective interpersonal skills
A20 Verbal Communication Participating in group presentations
A21 Verbal Communication Style of communication
A22 Verbal Communication Participating in meetings
A23 Verbal Communication Conducting meetings
A24 Verbal Communication Refusing / saying 'NO' politely
A25 Verbal Communication Closing conversation (those lead to nowhere) politely
A26 Verbal Communication Good vocabulary
A27 Verbal Communication Ability to package any object along with the subject
A28 Verbal Communication Persuasive communication
A29 Verbal Communication Clarity of thought
A30 Verbal Communication Practical understanding of business
A31 Verbal Communication Knowledge about the current affairs
A32 Verbal Communication Fluency in speaking
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A33 Verbal Communication Using appropriate wordings
A34 Verbal Communication Using precise/crisp sentences
A35 Verbal Communication Using correct grammar while speaking
A36 Verbal Communication Using humor while speaking
A37 Verbal Communication Analytical and organized
A38 Verbal Communication Telephone etiquettes
A39 Verbal Communication Negotiation skills
A40 Verbal Communication Resolving conflicts
A41 Listening Skills Ability to understand the discussion
A42 Listening Skills Ability to understand the instructions
A43 Listening Skills Attentive listening
A44 Listening Skills Selective listening
A45 Listening Skills Patient listener
A46 Listening Skills Listening with empathy
A47 Reading Skills Speed of reading
A48 Reading Skills Understanding of words
A49 Reading Skills Ability to read between the lines
A50 Reading Skills Analytical skills
A51 Non-Verbal Communication Voice tone
A52 Non-Verbal Communication Facial expression
A53 Non-Verbal Communication Body language and gestures
A54 Non-Verbal Communication Eye contact with the audience
A55 Communication Technology Using office technology (Fax, Photocopier etc.)
A56 Communication Technology Using work related software packages like word, excel, power point etc.
A57 Communication Technology Using Email
A58 Communication Technology Using Internet/Web
A59 Communication Technology Using voice mail
A60 Communication Technology Using projectors
A61 Communication Technology Using audio visual aids for making presentations
A62 Ethical & Cultural Diversity Recognizing discriminating languages
A63 Ethical & Cultural Diversity Knowledge about International / cross cultural communication issues
A64 Personality Professional etiquettes and mannerism
A65 Personality Dressing sense
A66 Personality Table manners (dining etiquettes)
A67 Personality Emotional maturity/emotional intelligence
A68 Personality Being courteous
160
ANNEXURE D
EXPERT ANALYSIS
Factor Attribute E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 E11 E12 E13 E14 E15 E16 E17 E18 E19 E20 E21 E22 E23 E24 E25 E26 E27 E28 E29 E30 Total(C+I) Remark
A1 Written Communication Using correct English grammar I C I I I I I D C I C I D I I I D I I I D I I I I I D I I I 25 Selected
A2 Written Communication Using correct sentence structure I I I C C C I I I I D I D D I I I I I C I I I I I I I I I I 27 Selected
A3 Written Communication Completeness of communication C C C I I I I I I I I C C I C I I I I I I I C C C I I I I I 30 Selected
A4 Written Communication Being precise /accurate in quoting figures I I I I I C C C I C I C D I I C C I C D I I I D D I I I I I 26 Selected
A5 Written Communication Being honest in writing / quoting facts I I I D D D D D D I D I D D I D D D I I I I I D D D I D I D 13 Rejected
A6 Written Communication Etiquettes for email writing I I I I I I D C C C I I D C C C I I I I I I I I C I I I I C 28 Selected
A7 Written Communication Being courteous while writing D D I I I I I I I C D D D I I I I I I I I I C D D I I I I I 23 Selected
A8 Written Communication Taking into consideration reader's viewpoint D D D D I D D D N N D D D D D D D D I D I I D D D I I D D D 6 Rejected
A9 Written Communication Having clarity of thought and ideas C C C I I I I I I C I C I C C D D I I I I I I C I I I I I I 28 Selected
A10 Written Communication Writing Memorandums D D D D D N N N N N N N D D D D D D D I I I I D D I I N I D 8 Rejected
A11 Written Communication Writing Reports I I I I I I I C C C I C I D D I I I C I I I D D I I I I D I 25 Selected
A12 Written Communication Writing persuasive letters I I I I D D I D D D I I D D D I I I D D D D D I D D I I D D 13 Rejected
A13 Written Communication Writing good news/positive messages I D I I I I I D D D D D D D D D D D I I I D D I I I I D D I 14 Rejected
A14 Written Communication Writing bad news/negative messages I D I I I I I D D D D D D D D D D D I I I D D I I I I D D I 14 Rejected
A15 Written Communication Writing motivating, encouraging messages I D I I I I I D D D D D D D D D D D I I I D D I I I I D D I 14 Rejected
A16 Written Communication Documenting MOM (Minutes of Meeting) I I I I D D D D D D D D D I I I D D D D D I I D D D I D D I 11 Rejected
A17 Verbal Communication Giving individual oral presentation C C C C C C I I I C C C C I I I I D I I I I C C C C C C I C 29 Selected
A18 Verbal Communication Using correct pronunciation I I I I I I I D D D I I I I I I C C I I I D I I I I I I D I 25 Selected
A19 Verbal Communication Using effective interpersonal skills C C I I I I I I I I I I I I I I I I C C C C I C I I D I I I 28 Selected
A20 Verbal Communication Participating in group presentations I I D D D D D D D I I I D D D I I I D D D D D D I I D D D I 10 Rejected
A21 Verbal Communication Style of communication I I I N N D D D D I I I I I I I I I C C I I C I I I D I I I 22 Selected
A22 Verbal Communication Participating in meetings I I I I I I I D D D D I I I I I I I C C C I I I I C I D I I 24 Selected
A23 Verbal Communication Conducting meetings D D D D D D N N N N D N N N N I D I I D D D D D D D N N D D 3 Rejected
A24 Verbal Communication Refusing / saying 'NO' politely I I I I D D D D I I I I I I D D D D D D D D I I I D D D D D 11 Rejected
A25 Verbal Communication Closing conversation (those lead to nowhere) politelyI I I I I C C I I I I I I I D I I D D D I I I I I I C I I I 25 Selected
A26 Verbal Communication Good vocabulary I D D D D D D I I I I I I D D D D D D D N N N D D D I D D I 9 Rejected
A27 Verbal Communication Ability to package any object along with the subject D D D D I I D D D D D D D D D D D D D D D D D D I I D D D D 4 Rejected
A28 Verbal Communication Persuasive communication I I D D D D D D D I I I I I I D D D D D D D D I I I D D D D 12 Rejected
A29 Verbal Communication Clarity of thought I I I I I I I I C C C C C C I C I C I I I I I I I D D I I I 28 Selected
A30 Verbal Communication Practical understanding of business D D D D I I I I I I I I I I D D D D D D D D I D I D I I D D 13 Rejected
A31 Verbal Communication Knowledge about the current affairs D D I I I D D D D D D D D I I I I I N N D I I D D D D I D D 11 Rejected
A32 Verbal Communication Fluency in speaking I I I D D D D D D D D I I I I I I D D D D D D D I D I D I D 11 Rejected
A33 Verbal Communication Using appropriate wordings I I I I I I C C C C I C I I C I D D D I I I I C I I I D I I 23 Selected
A34 Verbal Communication Using precise/crisp sentences I D D D D I I I I I I I C C I I I I I I I D D D D D I I I I 19 Selected
A35 Verbal Communication Using correct grammar while speaking I I I D D D D I I I I I I I D D D I I I C D I I D I I I I I 20 Selected
A36 Verbal Communication Using humor while speaking D N N N N N N D D D D D D N N N N D I D D D N N N N N N N N 1 Rejected
A37 Verbal Communication Analytical and organized I I I I I I C C C C C I I I I I I D I I I I I I I I D I I I 27 Selected
A38 Verbal Communication Telephone etiquettes I I I I I I D D D I I I I I I I I I C C I I I I I I I I I I 26 Selected
A39 Verbal Communication Negotiation skills I I I D D D D D I I I I I I I C C C I I I I I C I C I C I I 24 Selected
A40 Verbal Communication Resolving conflicts I I D D I I I I I D D D D D D I I C I I I I I I I I I I D I 21 Selected
A41 Listening Skills Ability to understand the discussion I I I I I I D I I I C C C C C C I I I I C C C C C I I I I C 28 Selected
A42 Listening Skills Ability to understand the instructions I I I C C C C C C C C C C I C C C C C I I I I C C C C C C C 30 Selected
A43 Listening Skills Attentive listening I I I C C C C C C C C C C C C C C C C C C I I I C C C C C C 30 Selected
A44 Listening Skills Selective listening I I I D D D D D D D D D D D D D D I I D D D D D D D D I D D 6 Rejected
A45 Listening Skills Patient listener I I I I I C C C C C C C D D D D C C C C C I I I I I I I I C 27 Selected
A46 Listening Skills Listening with empathy I I I I I D D D D D D D D D D D D I I I I I I D I D I D D D 12 Rejected
A47 Reading Skills Speed of reading I D D D D D I I I I I I I D D D D D D D D N N D D D D D D I 9 Rejected
A48 Reading Skills Understanding of words I I D D I I I D D D D D D D D D D D D I I I D D D D I I I D 11 Rejected
A49 Reading Skills Ability to read between the lines I I I I I C C I I C D D I I I I I D D D D I I I I D C D D D 19 Selected
A50 Reading Skills Analytical skills I I I I I C C C C C C C I I I I I I I I D D I I I I I I I I 28 Selected
A51 Non-Verbal Communication Voice tone I I D D D D D N N N N D D D N N N I I D D D D D I N I D D D 6 Rejected
A52 Non-Verbal Communication Facial expression I I I I I I I C C C C C C C I I I I I I I I I D D I I I I I 28 Selected
A53 Non-Verbal Communication Body language and gestures I I I C C C C C C C C I I I I I I I I I I D D I I I I C I I 28 Selected
A54 Non-Verbal Communication Eye contact with the audience I I I I D D D D D D I I I I I I I I I I I I I I I I I I I I 24 Selected
A55 Communication Technology Using office technology (Fax, Photocopier etc.) I D I D D D D D D D D D D N N N N N N N D N D N N N D D N D 2 Rejected
A56 Communication TechnologyUsing work related software packages like word, excel, power point etc.I I I I C C C C C C C C C C C C C C C I I I I C C C C C C C 30 Selected
A57 Communication Technology Using Email I I I I C C C C C C C C C C C C C C C C C D C C C C C C C I 29 Selected
A58 Communication Technology Using Internet/Web I I I C I I I C C C C D D C C C I I I I D D I I I I I C I I 28 Selected
A59 Communication Technology Using voice mail D D D D D D D D D D D D I I D D D N N N N N D D D N N D D D 1 Rejected
A60 Communication Technology Using projectors D D D D D D N N N N N N N N N N N D D D D D D D D D I D I D 2 Rejected
A61 Communication Technology Using audio visual aids for making presentations I I C C C C C C C C C C C C I I I I I I D D D I C C C C C C 28 Selected
A62 Ethical & Cultural Diversity Recognizing discriminating languages I I I I I I I I I I I D D D D D D D N D N N D I I I I I I I 18 Selected
A63 Ethical & Cultural DiversityKnowledge about International / cross cultural communication issuesI I I I I I I I I I I I D D D I I I I I I I I I I I D I I I 26 Selected
A64 Personality Professional etiquettes and mannerism I I I I C I I I D D D I I I I I I I I I I C C I I I I I I I 27 Selected
A65 Personality Dressing sense I I I I I I I I I I I C C C I I D D D D D D D I I I I D I I 22 Selected
A66 Personality Table manners (dining etiquettes) I I D D D D D D D D D D N N N D D D D D D D I I D D D I D D 5 Rejected
A67 Personality Emotional maturity/emotional intelligence I I I I I I I C C C C C C C I I I I I D D D D D D I I I I I 24 Selected
A68 Personality Being courteous C C I I I I I I I I I D D D D D D D I I I C C I I I I I I D 22 Selected
Expert Panel Responces Business Communication Skills
161
ANNEXURE E
ESSENTIAL ATTRIBUTES
Business Communication Skills
S. No. Factor Essential Attribute A1 Written Communication Using correct English grammar
A2 Written Communication Using correct sentence structure
A3 Written Communication Completeness of communication
A4 Written Communication Being precise /accurate in quoting figures
A5 Written Communication Etiquettes for email writing
A6 Written Communication Being courteous while writing
A7 Written Communication Having clarity of thought and ideas
A8 Written Communication Writing Reports
A9 Verbal Communication Giving individual oral presentation
A10 Verbal Communication Using correct pronunciation
A11 Verbal Communication Using effective interpersonal skills
A12 Verbal Communication Style of communication
A13 Verbal Communication Participating in meetings
A14 Verbal Communication Closing conversation (those lead to nowhere) politely
A15 Verbal Communication Clarity of thought
A16 Verbal Communication Using appropriate wordings
A17 Verbal Communication Using precise/crisp sentences
A18 Verbal Communication Using correct grammar while speaking
A19 Verbal Communication Analytical and organized
A20 Verbal Communication Telephone etiquettes
A21 Verbal Communication Negotiation skills
A22 Verbal Communication Resolving conflicts
A23 Listening Skills Ability to understand the discussion
A24 Listening Skills Ability to understand the instructions
A25 Listening Skills Attentive listening
A26 Listening Skills Patient listener
A27 Reading Skills Ability to read between the lines
A28 Reading Skills Analytical skills
A29 Non-Verbal Communication Facial expression
A30 Non-Verbal Communication Body language and gestures
A31 Non-Verbal Communication Eye contact with the audience
A32 Communication Technology Using work related software packages like MS Office etc.
A33 Communication Technology Using Email
A34 Communication Technology Using Internet/Web
A35 Communication Technology Using audio visual aids for making presentations
A36 Ethical & Cultural Diversity Recognizing discriminating languages
162
S. No. Factor Attribute A37 Ethical & Cultural Diversity Knowledge about International/cross cultural communication issues
A38 Personality Professional etiquettes and mannerism
A39 Personality Dressing sense
A40 Personality Emotional maturity/emotional intelligence
A41 Personality Being courteous
163
ANNEXURE F
BCA SCALE
BCA Scale: (Business Communication Assessment Scale)
Name :
Designation :
Total Experience :
Industries Worked :
Candidate Name :
Email id : Expectation ExperiencePlease write your
expectation for the
mentioned Attribute
Do management graduates
possess this communication
skill
S.no. Factor Attribute (On scale of 4-1) (On scale of 4-1)
4: Critical,3: Important,2:
Desirable,and 1 : Not
Relevant
4: Strongly,3: Satisfactorily,2:
Less than Satisfactorily,and 1
: Not at all
1 Written Communication Using Correct English Grammar
2 Written Communication Using Correct Sentence Structure
3 Written Communication Completeness of Communication
4 Written Communication Being Precise /Accurate in Quoting Figures
5 Written Communication Etiquettes for Email Writing
6 Written Communication Having Clarity of Thought and Ideas
7 Written Communication Being Courteous While Writing
8 Written Communication Writing Reports
9 Oral Communication Giving Individual Oral Presentation
10 Oral Communication Using Correct Pronunciation
11 Oral Communication Using Effective Interpersonal Skills
12 Oral Communication Participating in Meetings
13 Oral Communication Style of Communication
14 Oral Communication Closing Conversation (Those lead to Nowhere) Politely
15 Oral Communication Clarity Of Thought
16 Oral Communication Using Correct Grammar While Speaking
17 Oral Communication Analytical and Organised
18 Oral Communication Telephone Etiquettes
19 Oral Communication Using Appropriate Wordings
20 Oral Communication Using Precise / Crisp Sentences
21 Oral Communication Negotiation Skills
22 Oral Communication Resolving Conflicts
23 Listening Skills Ability to Understand the Discussion
24 Listening Skills Ability to Understand the Instructions
25 Listening Skills Attentive Listening
26 Listening Skills Patient Listener
27 Reading Skills Ability to Read Between the Lines
28 Reading Skills Analytical Skills
29 Non Verbal Communication Facial Expression
30 Non Verbal Communication Body Language and Gestures
31 Non Verbal Communication Eye Contact with the Audience
32 Communication Technology Using Work Related Software Packages like Word , Excel,Powerpoint etc
33 Communication Technology Using Email
34 Communication Technology Using Internet/Web
35 Communication Technology Using Audio Visual Aids for Making Presentations
36 Ethical and Cultural Diversity Recognising Discriminating Languages
37 Ethical and Cultural Diversity Knowledge About International / Cross Cultural Communication Issues
38 Personality Professional Etiquettes and Mannerism
39 Personality Dressing Sense
40 Personality Emotional Maturity/Emotional Intelligence
41 Personality Being Courteous
164
ANNEXURE G: Questionnaire for Corporate expectations and experiences:
Name :
Designation :
Company Name :
Industry Sector :
Total Experience :
Industries Worked :
Gender :
Email id :
Please select the most appropriate category Do management
graduates possess
this
communication
skill
S.no. Factor Attribute Critical Important Desirable Not Relevant (On scale of 1-4)
4: Strongly,3:
Satisfactorily,2:
Less then
Satisfactorily,and
1 : Not at all
1 Written Communication Using Correct English Grammar
2 Written Communication Using Correct Sentence Structure
3 Written Communication Completeness of Communication
4 Written Communication Being Precise /Accurate in Quoting Figures
5 Written Communication Etiquettes for Email Writing
6 Written Communication Having Clarity of Thought and Ideas
7 Written Communication Being Courteous While Writing
8 Written Communication Writing Reports
9 Oral Communication Giving Individual Oral Presentation
10 Oral Communication Using Correct Pronunciation
11 Oral Communication Using Effective Interpersonal Skills
12 Oral Communication Participating in Meetings
13 Oral Communication Style of Communication
14 Oral Communication Closing Conversation (Those lead to Nowhere) Politely
15 Oral Communication Clarity Of Thought
16 Oral Communication Using Correct Grammar While Speaking
17 Oral Communication Analytical and Organised
18 Oral Communication Telephone Etiquettes
19 Oral Communication Using Appropriate Wordings
20 Oral Communication Using Precise / Crisp Sentences
21 Oral Communication Negotiation Skills
22 Oral Communication Resolving Conflicts
23 Listening Skills Ability to Understand the Discussion
24 Listening Skills Ability to Understand the Instructions
25 Listening Skills Attentive Listening
26 Listening Skills Patient Listener
27 Reading Skills Ability to Read Between the Lines
28 Reading Skills Analytical Skills
29 Non Verbal Communication Facial Expression
30 Non Verbal Communication Body Language and Gestures
31 Non Verbal Communication Eye Contact with the Audience
32 Communication Technology Using Work Related Software Packages like Word , Excel,Powerpoint etc
33 Communication Technology Using Email
34 Communication Technology Using Internet/Web
35 Communication Technology Using Audio Visual Aids for Making Presentations
36 Ethical and Cultural Diversity Recognising Discriminating Languages
37 Ethical and Cultural Diversity Knowledge About International / Cross Cultural Communication Issues
38 Personality Professional Etiquettes and Mannerism
39 Personality Dressing Sense
40 Personality Emotional Maturity/Emotional Intelligence
41 Personality Being Courteous
165
ANNEXURE H
SAMPLE PROFILE
Response Wise:
Major Campus Recruiter
Companies 90
Response Received 48
Major Recruiter Companies Industry wise:
Industry Company
Automobiles 5
Banking 12
Consulting 15
Construction 2
Consumer Electronics 1
Energy 1
FMCG 7
Others 9
Healthcare 2
Hospitality 1
Insurance 5
IT 13
Liquor 1
Logistics 2
Manufacturing 3
Media 1
Petroleum 3
Real Estate 2
Telecom 5
Total 90
166
Response: Companies/Industry
Wise
Industry Company
Automobiles 3
Banking 5
Consulting 6
FMCG 5
Others 5
Healthcare 1
Hospitality 1
Insurance 1
IT 11
Logistics 1
Manufacturing 2
Media 1
Petroleum 1
Real Estate 1
Telecom 4
Total 48
Corporate Executive/Gender Wise:
Male 226
Female 105
Total 331
Corporate Executive/Experience Wise:
4 Years- 9 Years 175
10 Years- 14 Years 78
15 years above 55
Total 331
167
Average experience of the Respondents: 9.47
Standard Deviation of the experience of the Respondents:4.72
Response Analysis: Corporate Executives/ Industry wise:
Industry Responses
Automobiles 17
Banking 34
Consulting 57
FMCG 22
Others 22
Healthcare 20
Hospitality 7
Insurance 14
IT 75
Manufacturing 11
Media 8
Petroleum 4
Real Estate 3
Telecom 37
Total 331
168
ANNEXURE I
List of Companies: Major campus recruiters
S.No. Name of the Company Industry
1 Cognizant IT
2 Capgemini IT
3 Deloitte Consulting
4 Wipro IT
5 Bharti Airtel Telecom
6 ICICI Bank Banking
7 Accenture Consulting
8 TCS Consulting
9
Boston consulting
Group Consulting
10 Goldman Sachs Consulting
11 Amazon IT
12 Mckinsey& Co. Consulting
13 HSBC Banking
14 Bain & Company Consulting
15 Microsoft IT
16 Mahindra & Mahindra Automobiles
17 EXL Services IT
18 Amex Banking
19 Reliance(ADAG) Telecom
20 Reliance Petroleum
21 Proctor & Gamble FMCG
22 Royal Bank of Scotland Telecom
23 Hindustan Uniliver FMCG
24 Latent view Consulting
25 Ernst & Young Consulting
26 Daimler Automobiles
27 Yes Bank Banking
28 Nomura Consulting
29 JP Morgan Chase Consulting
30 CITI Bank Banking
31 Ranbaxy Healthcare
32 ITC FMCG
33 ITC Hospitality
34 Standard Charted Banking
35 Axis Bank Banking
36 PWC Consulting
37 Vodafone Telecom
38 BPCL Petroleum
39 Nestle FMCG
40 HCL IT
41 Tata Steel Manufacturing
42 Interglobe IT
43 Google IT
44 Crisil Consulting
169
45 KPMG Consulting
46 Idea Telecom
47 3M Others
48 Kraft FMCG
49 HCCB FMCG
50 Quickr Others
51 Bajaj Auto Automobiles
52 Mother Dairy FMCG
53 Prudent Insurance Insurance
54 Shriram City Real Estate
55 Indian Bank Banking
56 Berger Paints Others
57 Perfint Healthcare Healthcare
58 Vedanta Group Construction
59 Hero Motocorp Automobiles
60 Usha International Others
61 HT Media Media
62 Rites Construction
63 ING Vyasa Insurance
64 ICRM Others
65 ICICI Prudential Insurance
66 KD Logistics Logistics
67 Nippon Electric co ltd. Others
68 UCO Bank Banking
69 Ansal API Real Estate
70 LIC HFL Insurance
71 Matrix Ferilizer Others
72 Indian Oil Petroleum
73 Exilant IT
74 Infosys IT
75 Flipkart Others
76 KPIT Cummins Manufacturing
77 GE IT
78 STC Manufacturing
79 Relaxo Footwear Others
80 SBI Banking
81 Deutsche Bank Banking
82 Polaris Automobiles
83 AT Kearney Consulting
84 Aviva Insurance
85 Coal India Energy
86 IDBI Bank Banking
87 DHL Express Logistics
88 Lenovo IT
89 Panasonic Electronics
90 United Breweries Liqour
170
ANNEXURE J
List of Companies: Responded for questionnaire
S.No. Name of the Company Industry
1 Cognizant IT
2 Deloitte Consulting
3 Wipro IT
4 Bharti Airtel Telecom
5 ICICI Bank Banking
6 Accenture Consulting
7 TCS Consulting
8 Boston consulting
Group Consulting
9 Amazon IT
10 Microsoft IT
11 Mahindra & Mahindra Automobiles
12 EXL Services IT
13 Reliance(ADAG) Telecom
14 Royal Bank of
Scotland Telecom
15 Hindustan Uniliver FMCG
16 Ernst& Young Consulting
17 Yes Bank Banking
18 Ranbaxy Healthcare
19 ITC FMCG
20 ITC Hospitality
21 Standard Charted Banking
22 Axis Bank Banking
23 PWC Consulting
24 Vodafone Telecom
25 Nestle FMCG
26 HCL IT
27 Tata Steel Manufacturing
28 Interglobe IT
29 Google IT
30 KPMG Consulting
31 Idea Telecom
32 3M Others
33 HCCB FMCG
34 Quickr Others
35 Bajaj Auto Automobiles
36 Mother Dairy FMCG
37 Berger Paints Others
171
38 Hero Motocorp Automobiles
39 Usha International Others
40 HT Media Media
41 ICICI Prudential Insurance
42 KD Logistics Logistics
43 Nippon Electric co ltd. Others
44 Ansal API Real Estate
45 Indian Oil Petroleum
46 Exilant IT
47 Infosys IT
48 Flipkart Others
49 Aviva Insurance
172
ANNEXURE K
Business Today, B-school Rankings 2013
S.No. Name State Rank
1 Indian Institute of Management, Ahmedabad (IIM-A) Gujarat 1
2 Indian Institute of Management, Calcutta (IIM-C) West Bengal 2
3 Xavier Labour Relation Institute (XLRI), Jamshedpur Jharkhand 3
4 Faculty of Management Studies (FMS), University of Delhi, New Delhi Delhi 4
5 Indian Institute of Management, Kozhikode (IIM-K) Kerala 5
6 Indian Institute of Management, Indore (IIM-I) Madhya Pradesh 6
7 S.P Jain Institute of Management & Research (SPJIMR), Mumbai Maharashtra 7
8 Management Development Institute (MDI), Gurgaon Haryana 8
9 Indian Institute of Foreign Trade (IIFT), New Delhi Delhi 9
10 International Management Institute (IMI), New Delhi Delhi 10
11 Narsee Monjee Institute of Management Studies (NMIMS), Mumbai Maharashtra 11
12 National Institute of Industrial Engineering (NITIE), Mumbai Maharashtra 12
13 Institute of Management Technology (IMT), Ghaziabad Uttar Pradesh 13
14 Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai Maharashtra 14
15 Department of Management Studies, IIT Delhi Delhi 15
16 Xavier Institute of Management (XIM), Bhubaneswar Odisha 16
17 Symbiosis Institute of Business Management (SIBM), Pune Maharashtra 17
18 Vinod Gupta School of Management, IIT Kharagpur West Bengal 18
19 T.A. Pai Management Institute (TAPMI), Manipal Karnataka 19
20 Shailesh J. Mehta School of Management, IIT Mumbai Maharashtra 20
21 Birla Institute of Management Technology (BIMTECH), Greater Noida Uttar Pradesh 21
22 Institute of Rural Management (IRMA), Anand Gujarat 22
23 Institute of Management, Nirma University, Ahmedabad Gujarat 23
24 Goa Institute of Management, Panaji Goa 24
25 Indian Institute of Management, IIM Shillong Meghalaya 25
26 K. J. Somaiya Institute of Management Studies and Research, Mumbai Maharashtra 26
27 Sydenham Institute of Management Studies, Research and
Entrepreneurship Education (SIMSREE), Mumbai
Maharashtra 27
28 Prin. L.N. Welingkar Institute of Management Development & Research,
Mumbai
Maharashtra 28
29 Lal Bahadur Shastri Institute of Management (LBSIM), New Delhi Delhi 29
30 National Institute of Agricultural Extension Management (MANAGE),
Hyderabad
Andhra Pradesh 30
173
31 Loyola Institute of Business Administration (LIBA), Chennai Tamil Nadu 31
32 Bharathidasan Institute of Management (BIM), Tiruchirappalli Tamil Nadu 32
33 Department of Management Studies , NIT Tiruchirappalli Tamil Nadu 33
34 Acharya Institute of Management & Sciences (AIMS), Bangalore Karnataka 34
35 Indian Institute of Social Welfare and Business Management (IISWBM),
Kolkata
West Bengal 35
36 National Institute of Agricultural Marketing (NIAM), Jaipur Rajasthan 36
37 ICFAI Business School (IBS), Hyderabad Andhra Pradesh 37
38 PSG Institute of Management, Coimbatore Tamil Nadu 38
39 Institute of Management Technology (IMT), Nagpur Maharashtra 39
40 Asia-Pacific Institute of Management, New Delhi Delhi 40
41 Xavier Institute of Management & Entrepreneurship (XIME), Bangalore Karnataka 41
42 Amity Business School, Amity University, Noida Uttar Pradesh 42
43 Rajagiri Centre for Business Studies, Kochi Kerala 43
44 Institute for Technology and Management, Navi Mumbai Maharashtra 44
45 Gandhi Institute of Technology and Management (GITAM),
Visakhapatnam
Andhra Pradesh 45
46 SCMS Cochin School of Business, Kochi Kerala 46
47 NIILM Centre For Management Studies, Greater Noida Uttar Pradesh 47
48 Jaipuria Institute of Management, Lucknow Uttar Pradesh 48
49 School of Management, KIIT University, Bhubaneswar Odisha 49
50 Regional College of Management Autonomous, Bhubaneswar Odisha 50
51 Prestige Institute of Management and Research, Indore Madhya Pradesh 51
52 Department of Management Studies, ISM, Dhanbad Jharkhand 52
53 Jagan Institute of Management Studies, New Delhi Delhi 53
54 Balaji Institute of Modern Management (BIMM), Pune Maharashtra 54
55 Institute of Management and Entrepreneurship Development (Bharati
Vidyapeeth Deemed University), Pune
Maharashtra 55
56 IFIM Business School, Bangalore Karnataka 56
57 SIES College of Management Studies, Navi Mumbai Maharashtra 57
58 Vaikunth Mehta National Institute of Cooperative Management
(VAMNICOM), Pune
Maharashtra 58
59 Indian Institute of Finance, Greater Noida Uttar Pradesh 59
60 Shri Dharmasthala Manjunatheshwara Institute for Management
Development (SDMIMD), Mysore
Karnataka 60
174
ANNEXURE L
Framework for the Subject Faculty Interaction:
Experience of the Faculty
Educational Background of the faculty
Corporate exposure of the faculty
Teaching pedagogy and student assessment
Students approach towards the subject
Feedback on the students
Number of subjects related with business communication
Exposure given to the students
Opinion about the subject syllabus
Suggestions to improve the effectiveness of the subject