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Vodafones experience in bringing mobilebroadband to the European regions

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GERMANY / LTE brings broadband in rural areas

Frequencies in 800 Mhz band were freed up With

In summer 2010 the frequencies were allocated

to wireless broadband via auction

Advantages of this frequency: very goodpropagation and penetration to buildings

LTE + Digital Dividend= Broadband internet in rural Regions

LTE 800LTE 2.600

Coverage >50.000 Coverage


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GERMANY / Next steps

Vodafone Germany started roll out in September 2010 and has covered severalhundreds municipalities with LTE and is so far the only operator that offershardware (LTE stick)

Since securing spectrum we have delivered broadband to around 1000 ruralcommunities with 165,000 households

we are confident that the white spaces with no broadband coverage will havedisappeared by the end of 2011

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ROMANIA / mobile delivers broadband to rural areas

A below EU average broadband,

the fixed penetration was 13% andthe mobile penetration was 2.2%

Stron latform com etition - end-

to-end infrastructure competitionbased on DSL, UTP/FTP cable, coaxialcable, fibre, radio but few wholesalebased competition

Low retail broadband prices, but lower speeds

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UMTS Countrywide coverage

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ROMANIA / mobile delivers broadband to rural areas

In April 2010 Vodafone announced the national deployment of its 3G services in

Romanias population, at speeds of up to 21.6 Mbps.

At the same time Vodafone Romania extended its mobile Internet portfolio with

prepaid services by launching Cartela Internet Vodafone, available for users

countrywide, with Internet offers starting from 5 Euro credit.

Vodafone Romania also extended the benefits of the new network deployment

to its existing partnership with SMURD (emergency service in Romania), by

its existing telemedicine solutions.

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ITALY / Internet Ovunque & the 1000 Comuni project

InternetOvunque(InternetEverywhere) 1000Comuni

Mobilebroadbandcoveragefrom

~81%up

to

~98

99%

near

window

n years

Minimum

coverage

for

Customer:2Mbpsnearwindow

Technology/speedevolution

HSPA: 14.4

28.8

42

84 Mb s

LTE:144Mbps

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ITALY / 1000 Comuni project

Vodafone Italy launched the project in December 2010 to connect municipalities wherethere is currentl no fast Internet connection defined as ADSL or wireless HSPA

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CONCLUSIONS / Economic importance of broadband

Employment growthGDP growth(Mrd. )

10

15

10.000

15.000

GDP growth in Bion Euro

Employment growth

German regulator shows that

an offer of 1Mb/s in

5 5.000

8,3 Bio GDP growth and cancreate 11.000 jobs

2011 2012 2014 2016 201720152013 2018 2019 2020Source: Goldmedia/Mugler (2009)

701

1.037

1.360

LWL

xDSL

Glasfaser

Average investment cost per potential client ()

LTE is the most efficient

166

171

533WLAN

WiMax*

LTE

Quelle: Goldmedia/Mu ler (2009) ei ene Berechnun en

* Eingeschrnkte Leistung in Praxistests (1-2 Mbit/s)

goals

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CONCLUSIONS / Some lessons learned

Wireless broadband is currently being delivered in several member states in a

.

Mobile broadband covers rural areas in a more economic and efficient way .

The cases of Germany, Romania and Italy show that it is possible for memberstates to act very swiftly and quickly to allow efficient usage of frequencies

-, .

private investment needed to achieve the EU Digital Agenda targets.

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Thank you

www.vodafone.com/eu

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Mobile Broadband Mk

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