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MASS COMMUNICATION

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Santosh kr. Das(122)

Dinesh Basnet(117)Bikash Gyanwali(123)

Niraj Gautam(118)

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Mass Communicationy Mass - denotes large volume, range or extent( of

peopulation) and reception of messages or information.

E.g student, population of any particular constituency,engineers, doctors etc.

y Communication - Refers to sending and receiving of

messages , feedback , acknowledgement of messages,

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Press ReleaseAPress Release is an effective promotion tool for everybusiness houses -small and big MNCs.

All prestigious companies take out a press release whenthere is something they want to share with theircustomers, other businesses, Media, competitors orthe industry in which they function. It is transparent,

easy, inexpensive and effective.

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TYPES OF PRESS RELEASEy General News Releases Ageneral press release simply

includes news that needs to be disseminated to membersof the media in the hopes of media coverage and exposure.

y Launch Releases Launch press releases tend to follow theformat of a general news release, but with a more specificfunction. Launch releases have to carry an extra air orurgency or timeliness to generate buzz around the launchof a company, website, organization, or initiative of somekind.

y Product Press Releases Product press releases include

details of the product. Product press releases can overlapwith launch releases when a new product is launched, andcan also be used if products win awards, reach salesmilestones, have to be recalled for some reason, have anupgraded version released, and can be used with any otherproduct-focused news.

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y Executive / Staff Announcements Companiesoften send press releases when there are staffchanges, especially in high levels of management.

The primary difference with staff announcementsis that more of the release can be biographical assupporting information to justify the staff changeand introduce the new staff member.

y Event Press Releases Event press releases are

often formatted to very clearly lay out the who,what, when, where, and why, often in a list oroutline form rather than laid out in paragraphs.Event press releases are usually issued in hopesthat the media will announce the event details tothe public

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Public Relation

y Public Relations: Building good relation with the

companys various publics by obtaining favourablepublicity, building up good corporate image &Handling unfavourable rumours, Story & Events.

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Function of Public Relation :

It performs almost all following function PressRelation: Creating & placing important information in

the news & attract the target audience ProductPublicity: Publicizing specific Product

y Corporate Communication: Building & maintainingnational or local understanding through internal or

external Counselling: Here people of the depts.advising management about company position &image of the product. On the other hand some peopledo it for taking favour.

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Media Mixy Combination of various types of media to be used

in an advertising or promotional campaign is

called as media mix

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media mix is selected by:

Local area for target market coverage

Customer Mindsets targeted by advertising

campaign Advertising media customarily used by

industry, government agencies.

Nature of business

Web advertising on the World Wide Web(Internet), FB, Youtube.

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E News Letter Anewsletter is a periodical publication with at least two

issues per year. It usually contains news

and announcements and is focused on a particular subject.

Newsletters are often used to disseminate information andknowledge. They may be distributed by e-mail or by post.

Anewsletter usually has a defined target group. Forexample, the readers of the newsletter may be aprofessional audience ; may be doctors.

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yNewsletter Tips

Know Your Audience: Who are they, and what is important to them?

Is this information they need?

Consider the Readers Point of View: Address your audiencesconcerns from their point of view, not yours.

Think About How You Present Yourself: The tone of the newslettershould be professional yet friendly.

Make It Look Inviting: Create a User-friendly design, avoid small andoverly complicated fonts, and include relevant images wherepossible.

Take Advantage ofExisting Material: Use existing materials as areference and a foundation for presenting new ideas andinformation.

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THANK YOU