Las VERITAS
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The first part of my assignment on my final project was to create a new brand based on a totally different concept, innovating the fashion industry in Argentina. I consider that our clothes tell a lot about us, it is said that ninety eight percent of what you say doesn't come out of your mouth. If so, then clothing is a silent but powerful communicator. Without a doubt, fashion is a prominent facade of our wellbeing in society. So I create “Las VERITAS”, a Latin word that means “truth” and “honesty”; this idea was born as a reaction of our societies, as a reminder of the human rates and as a critic of our governments in Latin America, to be the voice of our people and to create conscience about our situation, because I believe in us and I’m convinced that we can do better and we have a lot to offer.
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