Social Networking - Rahim Blak dla I ❤️ Marketing & Social Media
HU - Social Networking
-
Upload
ankan-banerjee -
Category
Documents
-
view
221 -
download
0
Transcript of HU - Social Networking
-
8/17/2019 HU - Social Networking
1/19
1
T E C H e d U P
T E C H e d U P
S o c i a l N e t w o r
k i n g a n d
Y o u t h
S o c i a l N e t w o
r k i n g a n
d Y o u t h
1
-
8/17/2019 HU - Social Networking
2/19
2
How Many of you use Social
Networking Sites?So, what is social network?
Wikipedia says : A social network is a socialstructure made of individuals (or
organizations) called nodes, which are tied
(connected) !y one or more specific types ofinterdependency, such as friendship, kinship,
financial e"change, dislike or relationships of
!eliefs, knowledge or prestige 2
-
8/17/2019 HU - Social Networking
3/19
3
INTERNET AND YOUTH
• Today’s teens use technology more than ever. “iGeneration”
• Teens use the internet to:
– Send instant messages to their friends
– Create blogs and online videos– Keep personal profiles on social networing websites
– Share photos
• Technology! especially the "nternet! allows all of us immediate
access to information• The world #$ live in is different than what %&' generation
has grown up in. Thin about all the %CC$SS you have toinformation and compare it to what your parents grew up
with.
-
8/17/2019 HU - Social Networking
4/19
4
• 85% of teens ages 12-17 engage insome form of eletroni !ersonalomm"niation DAI#Y
– te$t messaging– email
– instant messages
– on soial netor&ing sites'
• 7(% of teens "se )*oial Netor&ing*ites+ ,faeoo&. Or&"t et/
Stats
4
-
8/17/2019 HU - Social Networking
5/19
5
SOCIAL NETWORKING
• A soial netor& ser0ie fo"ses on "iling online omm"nities of !eo!le
o sare interests an3or ati0ities.or o are intereste in e$!loring teinterests an ati0ities of oters'
• *oial netor&ing as eno"rage ne a4s to omm"niate an sareinformation'
5
-
8/17/2019 HU - Social Networking
6/19
66
-
8/17/2019 HU - Social Networking
7/19
7
*OIA# NET6ORIN9 6at e &no9 TEEN*
()* of teens visit social networing websites dailyor more often
+)* of all social networing teens say they use thesites to stay in touch with friends they see
fre,uently! while -* use the sites to stay in touch with friends they rarely see in person.
7
-
8/17/2019 HU - Social Networking
8/19
8
What we know:Teens say social networking sites help them
manage their friendships
• /* of all social networing teens use the sitesto mae plans with friends0 1+* use the sites tomae new friends.
• 22* of teens who have created a profile
say that their profile is not visible to allunnown users. They limit access to theirprofiles.
8
-
8/17/2019 HU - Social Networking
9/19
9
Popular social networkingsites
• Personal sites - Facebook
• Professionalwork relate! - "inke!#n
• $o%antic relationshi& initiation-
Frien!ster • 'icroblo((in(-)witter
• '*sic - last+f%
• ,i!eos - o*)*be• Photos&ict*res - #nsta(ra%
9
-
8/17/2019 HU - Social Networking
10/19
1.
Social Networking Activities
1.
-
8/17/2019 HU - Social Networking
11/19
11
om e tatist ics
/ccor!in( to a st*!0 89 &er cent of 15-2. 0ear ol!s in
#n!ia access a social networkin( site eer0!a0 an!6. of the% s&en! at least half an ho*r on the%
)he worl! now s&en!s aro*n! 22 &ercent of all ti%eonline on social networks an! blo( sites
)he aera(e isitor s&en!s 66 %ore ti%e on thesesites than a 0ear a(o
s international rea!ershi& fo*n! that 43 of
online news sharin( occ*rs ia social %e!ia networksan! tools
)he n*%ber of *sers re(istere! for irt*al worl! sitesbroke the 1 billion %ark !*rin( 2.1.
11
-
8/17/2019 HU - Social Networking
12/19
12
1 billion+ users, 500 mil + likes p/day
50% of users sign in once a day (700 billionminutes/month
!"erage of 1#0 friends
$argest age group of acti"e users 1&'5
)ore than 70 languages a"ailable
)ore than #0 billion pieces of content shared each month
12
-
8/17/2019 HU - Social Networking
13/19
13
*ounded 00
-o. of users 500 million +
50 million teets per day
sers spend an a"g of 170 minutes per month onitter
2hina has the most itter users
-
8/17/2019 HU - Social Networking
14/19
14
"ife 0cle rowth *re
-
8/17/2019 HU - Social Networking
15/19
1515
Social Networking – Pro’s &Con’sThe Good :)• Seed of u!lications " #uick and easy way of sharing
news$ %iews and any other infor&ation'
• Seci(c audience reach " Peole who follow the accountare genuinely interested in what you ha%e to say and the
content in%ol%ed'
• )ood for P* " +ees e%eryone in the loo of what is goingon
• +eeing u"to"seed with the latest news in highereducation and &onitor any acti%ityThe Bad :(
• ,andalis& eole who intentionally go out of their way tohurt the credi!ility of the co&any'
• -n the Sotlight Udates . Tweets need to !e well
thought out !efore sent$ as eole ick u on &istakes oranything that &ay fa%our !ias' 15
-
8/17/2019 HU - Social Networking
16/19
16
1. Psychological effects of social networking
!s social net/orking sites ha"e risen in popularity o"er the pastyears, people ha"e been spending an e3cessi"e amount of timeon the 4nternet in general and social net/orking sites inspecific. 1his has led researchers to debate the establishment
of 4nternet addiction as an actual clinical disorder.
2. Breaking up
5ites such as *acebook are becoming increasingly populartools for methods of ending relationships, pro"ing thatalthough ne/ media is being used as a tool for connecting
/ith indi"iduals, it is no/ creating ne/ problems associated/ith disconnecting from others.16
-
8/17/2019 HU - Social Networking
17/19
17
#.
2yber bullying
6nline bullying, also called cyber'bullying, is a relati"ely common
occurrence and it can often result in emotional trauma for the"ictim. 7epending on the net/orking outlet, up to #8% of users
admit to being 9cyber'bullied 1he destruction of these online
attacks can lea"e deep psychological scars+
:. ;ri"acy
;ri"acy concerns /ith social net/orking ser"ices ha"e raised
gro/ing concerns amongst users on the dangers of gi"ing out too
much personal information. 0sers of these ser"ices also need to
be a/are of data theft or "iruses.
-
8/17/2019 HU - Social Networking
18/19
18
;rotecting
-
8/17/2019 HU - Social Networking
19/19
1919