Geniem mt pres
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Geniem AppEver Company Presentation 201 Build Mobile Apps 5 X Faster and More Cost-Efficiently for iPhone, Android and Tablets Contact: [email protected] Tel: +358 400 535 498 Twitter @stobekum
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Transcript of Geniem mt pres
Geniem AppEver
Company Presentation 2011
Build Mobile Apps 5 X Faster and More Cost-Efficiently for iPhone, Android and Tablets
Contact: [email protected]: +358 400 535 498Twitter @stobekum
App development - $100 billion market.
How to deal with device fragmentation?
Return on investment?
• One app costs approximately $50,000 to develop for one platform.
• Additional platforms add 30% - 50%.• Average time to learn development; Android
6 months, iPhone 7 months.• 82% of apps are free.• 60% of developer don’t reach their revenue
goals.1 Mobile Developer Economics 2010 and Beyond, Vision Mobile2 Application Stores; The Revenue Opportunity Beyond the Hype, Gartner
7:11 PMiPad
AppEver. Native xPlatform.
Build Apps 5x Faster. Save money.
1.Build apps 5x faster using simple scripting instead of native SDKs (C++, Objective C, Java).
2.Deploy to multiple platforms as native, high quality apps with native user interface (not crappy html5 web apps).
3.Reduce total cost of ownership by integrating to AppCloud services.
Introducing AppEver 4.
AppEver Readiness?
Product used as internal development platform.
Needed development 8-10 man months Commercialization
2005 - 2011 Now 80% ready 2012
15 million+ apps installed10 years of mobile apps experience75+ apps developed so far
Frederic Thuard•Co-founder and CEO at Musana, associate & COO at Opensugar•Co-founder, president & CEO at Fingo. VP of Europe AppAnnie
Antti Panula•Tech leadership positions in Nokiaex- CTO of Oplayo (Nokia funded VTT spin-off)
Hannu Kumpula•Inventor of AppEver10 yrs experience of running international app projects for Fortune 500 companies
45 years of mobile App experience.
Tuomas Kumpula
BBA from Media and ArtsCo-founder of Geniem, Emtele
Oy and Steam RepublicPatents pending in US and EU
• Platform-as-a-Service (PaaS) licensing model
Business model.
Basic Premium Professional Enterprise
Free $199 per month
$499 per month Starting $25,000 p.a.
Subscription/Price Target in 3 yrs Revenues
Free 20 000 customers -
Premium$199 per month 10 000 $19 mio
Professional$499 per month 1000 $6 mio
Enterprise VIP$25 000 per annum 350 $2 mio
App project average $50 000 100 $5 mio
Targeting $30 million in 3 years.
