Flow, Player Journey and Employee Satisfaction

© Andrzej Marczewski 2012

Flow, Player Journey and Employee Satisfaction

Andrzej Marczewski

marczewski.me.uk

@daverage


What is Flow and what is the Player Journey?


Csíkszentmihályi’s Flow

© Andrzej Marczewski 2012HighLow Skill Level

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Boredom

Frustration(Anxiety)

Flow Simplified


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Flow SimplifiedGetting Frustrated


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Flow SimplifiedGetting Bored


Amy Jo Kim’s Player Journey


Putting them together and thinking about Video Games


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Mastery

Habit-B

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On-BoardingBoredom


“Ideal”

Player Journey

Flow and the Player’s JourneyThe Ideal Journey


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“Ideal”

Player Journey

Flow and the Player’s Journey

Boss Battle


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On-Boarding

Player Journey


Boredom

Frustration(Anxiety) Tetris

Habit-B

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Mastery


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“Ideal”

Player Journey

WoW


Tetris


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Hexagon

“Ideal”

Player Journey

WoW

Tetris


How could this possibly apply to work and employee

satisfaction?


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Employee Journey

Boredom


“Ideal”

Flow and the Employee’s JourneyIdeal Employee Journey


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Employee Journey

Boredom


Flow and the Employee’s JourneyInduction Process

CompanyInduction

Learn Something New


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Flow and the Employee’s JourneyFirst Day Onwards

Day on & Beyond

First Day

Employee Journey


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Flow and the Employee’s Journey Over Time

Standard

Employee Journey


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Flow and the Employee’s JourneyGetting it Wrong

Employee Journey

Looking for aNew Job

Left the company


Can we learn anything from this?

The key is to make sure the skill and challenge levels are heading in the right direction.

•Boring games or processes will not keep you engaged (duh!)•Frustrating work processes will not keep you engaged•However, Frustrating games that are well made, can keep you coming back for more•The journey can dip in and out of frustration and boredom


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Flow and the JourneyWhat does your journey look like?

Journey

Flow, Player Journey and Employee Satisfaction

Career

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