EU ASEAN Policy Challenge_Team Anambas

7/25/2019 EU ASEAN Policy Challenge_Team Anambas

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8 of10are more familiar withMalaysia truly Asia campaign

Only 2 of 10 have ever heardabout Southeast Asia: feel the

warmth tourism branding


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Have you ever seen this


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Did you know that there are only 37 UN

Heritage listed in ASEAN region ?


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Who is tourism stakeholders in ASEAN?


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Problem Needs ImpactLong-

term goal

Lack of brand

awareness

Unrevealed

Paradise

Lack of

engagement

with

stakeholders

Promotion

tools

More

awareness

More

engagement

Higher

demand on

tourism in

ASEAN

Higher

capacity on

tourism

service

provider

Benchmark

for strategic

planning in

tourism

Efficient and

contributive

tourism

network

Logical framework


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Policy Recommendation

One: Collaboration of stakeholders Click: Use ICT tools for u

promotio


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Proposed Prototype


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Activity Year 1 Year 2 Year

Stakeholdersengagement

OneClick Apps

development

Evaluation and

Improvement

- Networking events for tourism stakeholders

- Working group for thematic tourism

and smartphone apps

- First phase evaluation

- Feedback gathering

- Apps improvement

- Consultation for technical preparation- Apps contest and Judging process

- Apps development

- Apps launching and publication

Implementation Timeline Plan


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Why this policy is possible to be

implemented?


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Not a start from scratch policy

Destination Europe 2020 Conference

www.asea


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Cost < benefit of this policy

$2,28

Billion

$1,84

Billion

Benefit


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Implementing this policy should alsrealistic


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Possible Enablers and Barriers


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Raisa Annisa

Data Analyst, Vice

President Office,

Republic of Indonesia

Sani Novika

Analyst in Ministry of

Tourism, Republic of

Indonesia

Avina

Junio

Comp

L

Team Anambas


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YOU!

thank


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Appendix

Polic Options


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Policy Options

RebrandingPolicy

harmonization

Staeng

Tourworkenh

ICT utility forpromotion

Promotingthematictourism

ASEAN Policy

Leverage

Level of

Enforceability

Timeliness Stakeholder

Urgency

Survey results


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Yes

82%

No

18%

Have Ever Heard "Malays

Asia" Campaign

Yes

14%

No

86%

Have ever heard "ASEAN

Warmth"

01020304050607080

90100110120130140

1

Country of Origin

Indonesia

Malaysia

ThailandSingapore

Phillipines

China

Rep. of Korea

Yes

88%

No

12%

Have Travelled Minimum 2 Countries

in ASEAN

Survey results

Survey results


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Survey results

17

0 20 40

CHEAP COST

INVITATION FROM FRIENDS

ATTRACTIVE DESTINATION

EASY TO TRAVEL

Reason to come to trav

130

94

103

100

0 20 40 60 80 100 120 140

INFORMATION ABOUT TOURISM

DESTINATION

FLIGHT AND ACCOMMODATION

BOOKING

MAPS

REVIEW

Feature for integrated apps they wished

Stakeholder Engagement


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Importance

Influence

ASEAN

SecretariatTourism Service

Provider

Media

Low

igh

High

Traveling

community

Ministry of

Tourism/

NTOs

Interest area on the

Stakeholders Regulation Market

Expansion

Service

quality

ASEAN Secretariat

Ministry of

Tourism

Travel community

Tourism service

provider

- Hotel

association

- PATA

- Sectoral

tourism

provider

Media

Stakeholder Engagement

C t d B fit I l ti thi li


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Cost and Benefit on Implementing this policyComponent

Economic cost USD PV

Operational cost on networking event 73,227.89$ 67,013.89$

Operational cost on working group for thematic tourism 219,683.66$ 201,041.67$

Operational cost on publication for apps competition 43,936.73$ 40,208.33$

Operational cost on Apps competition 73,227.89$ 67,013.89$

Implementation cost on apps development 138,915.00$ 127,126.90$

Cost for evaluation 41,674.50$ 38,138.07$

Operation cost on networking secretariat 2,012,256,000.00$ 1,841,499,294.88$

Social cost -$

more solid waste 500,000.00$ 457,570.83$

2,013,346,665.66$ 1,842,497,408.46$

Economic benefit -$

Increased income for the thematic destination 2,494,800,000.00$ 2,283,095,411.75$

Benefit from sponsors on tourism networking event 87,873.46$ 80,416.67$

Benefit from sponsors on apps competition 29,291.15$ 26,805.56$

Benefit from sponsors on apps development 27,783.00$ 25,425.38$

Increased contribution to the region's GDP (rural) -$

Social benefit -$

Increased awareness on tourism destination publicity 17,574.69$ 16,083.33$

encouragement of languages and cultural exchange 16,000.00$ 14,642.27$

Other volunteer possibilities 14,645.58$ 13,402.78$

2,494,993,167.89$ 2,283,272,187.73$

NPV 440,774,779.27$

Total Cost

Total benefit

Cost < Benef

Intangible be

Net benefit

Involvemen

stakeholde

Engagemen

and travel e

Language a

exchange

Volunteer p

100 tourism

will be expl

3 years poli

implementa

Stable econ

Our logical framework


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Problem

Lack of brand

awareness

Unrevealed

Paradise

Lack of

engagement

with

stakeholders

Needs

Promotion

tools

More

awareness

More

engagement

with

stakeholders

Intervention

Conducting

competitionto build

smart apps

Creating

networking

event for

gathering

stakeholders

People

download andutilize

smartphone

apps for tourism

activity in ASEAN

More

stakeholder

engage in the

network

Output Outcome Imp

Smartphone

appspromoting

thematic

tourism in

ASEAN

ASEAN

thematic

tourism

network

Higher

demandthemati

tourism

ASEAN

More hi

paradise

explored

Higher

capacity

tourism

service

provide

Our logical framework

EU ASEAN Policy Challenge_Team Anambas

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