Electrolux Social Media Report For Q4 2015

ELECTROLUXSocial Media

ReportOct 01 2015 – Dec 31 2015

Cover image courtesy of ElectroluxUS

ELECTROLUX : Social Media Report

This report looks at ELECTROLUX’s

performance on social media between

October 1st – December 31st, 2015

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Analysis of

ElectroluxFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

484,791 1,661 .34% WorldwideMostly Older, Female and

Attached.

Electrolux

Engagement Score Total Fan Posts

838 262

Total Posts Brand Response Rate

36 54.58%

Total Likes Avg. Reply Time

70,578 13 hrs, 10 mins

Total Comments General Sentiment

1,253 Neutral

Total Shares

15,410

BRAND POSTS FAN POSTS

Brand Overview

482K

483K

483K

484K

484K

485K

485K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

484,791

New Fans

1,661

Engagement

0

250

500

750

1,000

1,250

Electrolux had an average engagement score of 838 and a highest of 1000.

Community Analysis

Electrolux fans are mostly Older, Female and Attached. Electrolux fans are largely from United States followed by

Brazil.

Fan Demographics Distribution of Fans

11%

89%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 100K 200K 300K 400K 500K 600K

United States

Brazil

Mexico

Puerto Rico

Malaysia

Italy

United Kingdom

Romania

France

0

1

1

2

2

3


Brand Posts

Top keywords used Frequency

Electrolux Masterpiece

Blender

7

recipe 5

Salt 5

Sprouted Kitchen 4

Masterpiece Collection 3

56%

44%

Brand Participation Brand Non Participation

91%

3%6%

Posititve Negative Neutral

Brand Posts - Engagement

Electrolux responded to 20 conversations generated by the 36

Posts they published.

Electrolux receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

21-DEC-15, MON 1:30PM

Sprouted Kitchen shows us that there's no

such thing as too much vanilla, especially

these double va ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 8,777 86 2,784 Uncategorized

30-NOV-15, MON 1:00PM

Simmer red wine and bittersweet

chocolate for a deliciously rich sauce.

12-NOV-15, THU 1:30PM

Pinot Noir and fresh herbs heighten the

flavor of classic roasted turkey in this

recipe from Not Wit ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

1,000 8,135 186 2,090 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 7,744 191 2,100 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE

http://www.facebook.com/365392498001/posts/10153387508648002



Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20 25 30

0 200 400 600 800 1,000

Videos

Links

Photos

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequency

time 63

year 62

customer service 56

company 48

product 38

User Posts

0

1

2

3

4

5

6

7

8

9

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Electrolux responded to 143 conversations generated by the

262 Posts fans published.

Electrolux appears to participate more when Fan conversations

have greater negative vibes than positive.

User Posts - Engagement

Brand Responses Sentiment

55%

45%

Brand Participation Brand Non Participation

15%

29%56%

Posititve Negative Neutral

Analysis of

ElectroluxTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

10,821 3,567 49.17% United States

Electrolux@ElectroluxUS

Engagement Score

534

Total Proactive Tweets

164

Retweets Total

9

Replies Total

143

Favorites Total

2,337

Total Mention

1,506

Total Retweets

1,417

Total Replies

0

Response Rate (%)

8.83%

Average Reply Time (mins)

499

BRAND TWEETS USER TWEETS

Brand Overview

0K

2K

4K

6K

8K

10K

12K


Follower Growth

Total Followers

10,821

New Followers

3,567

1K

1K

1K

1K

1K

1K

1K

1K

1K


Followee Growth

Total Followees

1,339

New Followees

85

Engagement

0

250

500

750

1,000

1,250

Electrolux had an average engagement score of 534 and a highest of 1,000.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

164 9

Sweet potato gnocchi with a smoky

brown butter vanilla sauce. Need

we say more? https://t.co/hvHgKK..

21-Dec-15, Mon 01:30PM

ENGMT. FAV. REPLIES RETWEETS

1,000 397 5 104

Top Engaging Tweets

Answer #Q6 w/ #ErgoTheHolidays

#Sweepstakes for the chance to

win a prize. Pls RT

https://t.co/9O6c..

Answer #Q7 w/ #ErgoTheHolidays

#Sweepstakes for the chance to

win a prize. Pls RT

https://t.co/9O6c..

08-Dec-15, Tue 09:31PM


999 4 0 106

08-Dec-15, Tue 09:36PM


998 2 0 97

NO IMAGE

http://www.twitter.com/ElectroluxUS/status/679005931624001539



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 20 40 60 80 100 120 140

0 100 200 300 400 500 600 700

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 20 40 60 80 100 120

0 200 400 600 800 1000 1200 1400 1600 1800

#sweepstakes*

#ergotheholidays

#electroluxfortheholidays

#ergorapidoion

#win*

#rt*

#q6*

#q4*

#giveaway*

#q7*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

200

400

600

800

1000

1200

1400

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

sweepstakes ergotheholidays electroluxfortheholidays ergorapidoion win

Spread of Hashtags by day

0 200 400 600 800 1000 1200

#q6*

#ergorapidoion

#q7*

#ergotheholidays

#giveaway*

#sweepstakes*

#q4*

#electroluxfortheholidays

#rt*

#win*

Engagement Score

Hashtags - Engagement

Average Response Rate : 8.83%

0

100

200

300

400

500

600

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Average Reply Time : 8 hours 19 minutes

0

500

1000

1500

2000

2500

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

10

20

30

40

50

60

70

80

90

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

100

200

300

400

500

600

700

800

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

100

200

300

400

500

600

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 1,417

-100

0

100

200

300

400

500

600

700

800


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 1,506

-100

0

100

200

300

400

500

600


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Dee 60,903 44

NYC Single Mom 54,126 1

Electrolux 51,713 2

Christine Kirk 43,186 1

Everyday Shortcuts 40,505 13

TOP 5 INFLUENCERS

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Electrolux Social Media Report For Q4 2015

Social Media

Transcript of Electrolux Social Media Report For Q4 2015