Business Com 01

8/12/2019 Business Com 01

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Business Communication Today 1

Achieving Success Through

Effective Business

Communication


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Stronger

Decision

Making

Improved

Stakeholder

Response

Clearer

Promotional

Materials

Steadier

Work Flow

IncreasedProductivity

Enhanced

ProfessionalImage

Quicker

Problem

Solving

Stronger

Business

Relationships

EffectiveCommunication


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Characteristics

of Effective Messages

Practicality

Clarityand Conciseness

Persuasion

Factual Basis

Precision

Recommendations


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Verbal and Nonverbal

Communication

Verbal CommunicationFace-to-Face/Phone Conversations/Meetings

E-mail/Voice-Mail Messages

Letters, Memos, and Reports

Nonverbal CommunicationPictures/Company Logos

Gestures/Body LanguageWho Sits Where/How Long a Visitor is Kept

Waiting

Slide 1-1


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Non Verbal Communication

Appearance

Posture

GesturesFacial

Expressions

Body LanguageTime

Space

5

Touch

Smell

ColorNumbers

Surroundings


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Levels of Cultural NV Communication

First Level:

Patterns & Behavior: Buildings,

Technology etc.

Second Level:

How People Communicate: Less

Visible than First level.

Third Level:

Ideas, Assumptions, Beliefs etc.

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How Oral and WrittenCommunication Differ

is more likely to involve creativeeffort,

has longer cycles,

and usually has fewer cycles.

Written communication


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Basic Communication

Verbal

Nonv

erbal

Structure Intent

More SpontaneousLess Control

Conscious Purpose

More Control

Non

verbal

Verbal

Less StructuredHarder to Classify

More Structured

Easier to Study


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Listening

45%

Writing

9%

Reading

16%

Speaking

30%

R

eceivingS

endin

g

Usage of Business Communication Channels


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Communication Challenges in

Todays Workplace

Advancesin Technology

WorkforceDiversity

Globalization

Team-BasedOrganizations


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Internal and External Audiences

Internal audiencesincludeSubordinates.

Superiors.

Peers.

External audiencesinclude Customers/Suppliers.

Unions.

Stockholders.

Potential Employees.

Government Agencies. The Press/General

Public.


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Basic Purposes

All workplace communication has

three basic purposes:

To inform.

To request or to persuade.

To build goodwill.


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Internal Communication

Official Structure

Formal Chain

of Command

Up, Down, Across

Formal Power Lines

The Grapevine

Informal

Networking

Unofficial Lines

of Power


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Department

Manager

Supervisor Supervisor

Black Solid Lines = Formal NetworkCoral Dashed Lines = Informal Network (at a moment in time, for they change often)

The Formal and Informal Communication Networksin a Division of a Small Manufacturing Company


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External Communication

Formal Contacts

Marketing

Public Relations

Informal Contacts

Employees

Managers


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The Communication Process

ChannelAnd Medium

Six-Phase

Process

Phase 1:Sender Has

an Idea

Phase 3:Sender Transmits

Message

Phase 2:Sender Encodes

Idea

Phase 6:Receiver

Sends Feedback

Phase 4:Receiver Gets

Message

Phase 5:Receiver Decodes

Message

Situation


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Communication Barriers

Perception and language

Restrictive environments

Distractions

Deceptive tactics

Information overload


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Overcoming Barriers

Open

Communication

EfficientMessages

Audience-Centered

Approach

EthicalCommunication


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Audience-Centered

Approach

Biases

Education

Age

Status

Style


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Communication Climate

Corporate

Culture

Flat

Tall

High

Low

Level of

Feedback

Overall

Structure

More Open

Less Open


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MakeEthical Choices

Recognize

Ethical Choices

Motivate

Ethical Choices

Ethical

Communication

Business Principles


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Efficient Messages

Concise Bus iness Communication

DevelopCommunication

Skills

MinimizeDistractions

Send Fewer

Messages


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Recommended Books

Business Communication Today by

Courtland L. Bovee &

John V. ThillSeventh Edition.

Technical Report Writing Today by

Daniel G.Riordan &Steven E.Pauley

Eighth Edition.

Business Com 01

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