BUDOWNICTWO PRZYSZŁOŚCI

MIĘDZYNARODOWE TARGI BUDOWNICTWA

UWOLNIJ SWOJĄ WYOBRAŹNIĘ

2013Poznań, Poland29.01-01.02INTERNATIONAL CONSTRUCTION FAIR

CONSTRUCTION OF THE FUTURE.INTELLIGENT ARCHITECTURE.

Great market potential

• Shortage of close to 1.5 milion flats

Europe’s green island

• Poland’s GDP in 2011 was 4,3%. The highest in the entire EU.

Increase in flats put into use

• Almost 25% more flats were put into use in the first half of 2012 comparing to the same period in 2011 (decrease of 17,6% was reported than)

Attractive government programs from EU funds

• Mortgage financing for the purchase or construction of an energy-efficient home or apartment. Budget of 300 milion PLN (ca. €70 milion) is prepared for years 2013-2018.

Get the idea.Make business

Data from GUS

Meet the market.Housing statistics for Ist Q of 2012

71,1%

64,2%

52,5%

47,5%

6,2%

30,9%

15,2%

14,3%

52,5%

43,9%

4,4%

19,7%

-27,6%

-29,5%

-20,6%

-3,6%Dwellings put into use in the 1st Q of 2012 in comparison to the same period in 2011

Reach for more.

BUDMA 2013.

• The most important industry meeting in Poland

Construction of the future. Intelligent architecture.

• Energy efficient, costs-saving technologies• Innovative materials and building systems• Intelligent design systems• Integrated control and modern building management

Budma themes:

Walls, ceilings, floors

Windows, doors, gates

Roofs

Eco building

Construction systems

Finishing systems

Building equipment

Services for construction

Over 1200 manufacturers

and distributors

13 exposition hallsO

ver 50 000 visitors

Expositors from 33 countries

BUDMA in

numbers

Data from BUDMA 2012

Data from BUDMA 2012

Intelligent marketing.Meet selected group of key clients

Data from BUDMA 2012

Data from BUDMA 2012

International character.Your gate to CEE

Data from BUDMA 2012

Distributor Day

• Special day for the representatives of trade and distribution networks designed to significantly facilitate communication with exhibitors and strengthen the business dimension of the fair.

Testing Zone

• A special space for the presentation of tools and auxiliary equipment for the construction industry, in which everyone can evaluate the latest products in action

Strada di Architettura 2.0

• unique project of the specific path for architects, whose purpose is to facilitate architects and designers to reach innovative materials and unique construction technology of tomorrow. Architectural trail at Budma apart designate two areas: Education and Inspiration, in which additional eventswill take place for this group of visitors.

• The route Strada di Architettura will also stand companies with the best offer of innovative and unique solutions dedicated to architects and designers.

MTP Gold Medal – reach for the unique package of benefits.

Media sponsor of the competition for the Gold Medal is the "Rzeczpospolita” national newspaper.

In 2013, we continue innovative formula of the prestigious award: the Gold Medal of the Poznan International Fair. Announcing the winners at a much earlier date allows for the implementation of a strong promotional campaign in media, newsletters for professionals, as well as on the Internet. Marketing activities on a large scale cause a noticeable strengthening of awareness about the winning products. Take advantage of the perks offered by taking the part in organized competition in the new formula for the Gold Medal!

Masters Zone

• Interactive presentation of the winning products in special zones located in the heart of the trade fair exposition

Consumer Choice

• Public has the opportunity to vote for the best product according to them, which also wins Gold Medal Award - Consumer choice.

Medalist package

• set of promotional materials to be used in a promotional campaign: Gold Medal, logo, press releases, press advertising template "MTP Gold Medal Winner" and the video and photos from the awards ceremony.

BUDMA Exhibitors can take advantage of a number of non-standard forms of promotion:

• advertising in the BUDMA NEWS magazine• competition for the Gold Medal• Catalogue of exhibition news• logo on eco-bags for visitors• advertising in the exhibition calendar• Information in the exhibitors press room (at www.budma.pl)• logo exposure on the exhibition map• advertising in "Rzeczpospolita” special insert• billboard advertising on the fair grounds

Close cooperation with 26 chambers, associations and institutes related to the construction sector

HONORARY PATRONAGE

INDUSTRY COOPERATION

Ministry of Economy and Ministry of Infrastructure

MEDIA COOPERATION

Few thousand announces, relations, videorelations, interviews, articles in brand, national and international media, TV, radio and internet: before, during and after the fair.

PROMOTIONAL ACTIVITIES

Promotional materials mailing to professionals in the construction market on the address database of over 150 000 records (of which 19,000 records to foreign companies).

Invitations for a few thousand key representatives of major groups of visitors in the VIP package that includes additional benefits: arrival assistance, accommodation, catering for the exhibition, an invitation to a business evening.

Concentration of promotional activities on the most promising foreign markets for our exhibitors.

BTL and ATL activities targeted at key groups of visitors (telemarketing, e-mailing, mail, newsletters, trade fairs, Internet, radio and TV.

Key group:

•Building materials distributors (retailers, wholesalers and DIY stores)• Arcitects and designers• Investors and developers• Contractors

Comfortable

• We are putting into the operation one of the most comfortable and modern conference building in Poland – Poznan Congress Centre

Modern

• We have the most modern trade fair infrastructure in Poland, making the stay at the fair a pleasure for both visitors and exhibitors

Proffesional

• We provide assistance in the design and construction of the stand, accommodation, staff hiring, catering and many other needs of our customers. Just contact us and we will find the best solution.

Marzena Zaporowska

Services for Exhibitors

tel. +48/ 61 869 2285