Britania Synopsis

7/30/2019 Britania Synopsis

1/12

Marketing Strategy and Distribution of Channel of

Britania

PROJECT SUBMITTED TO ANNAMALAI UNIVERSITY

IN

PARTIAL FULFILMENT OF THE REQUIREMENTS

FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION

IN APPLIED MANAGEMENT

BY

RADHESHYAM

Enrolment Number: 4740800608

N.I.S. ACADEMY

PODDAR INSTITUE, VAISHALI NAGAR, JAIPUR

DIRECTORATE OF DISTANCE EDUCATION

ANNAMALAI NAGAR

2008-10


2/12

ACKNOWLEDGEMENT OF THE STUDENT

It is real pleasure that, I record my indebtedness to my academic Guide,

Mr. Rajiv Avasthi for his counsel and guidance during the preparation of

this project.

I am grateful to Mrs Kamla poddar chair person of Poddar Institute

I wish to record my sincere and special thanks to my father Shri. Babu Lal

Solanki

Signature of the student________________

Place: Jaipur Name: RADHESHYAM

Date: Enrolment No:- 4740800608


3/12

DECLARATION

I hereby declare that the project entitled Marketing Strategy and

Distribution of Channel of Britania submitted for the Degree of

Master of Business Administration in Applied Management is my original

work and the project has not formed the basis for the award of any degree,

diploma, associate ship, fellowship or similar other titles. It has not been

submitted to any other university or Institution for the award of any degree

or diploma.

SIGNATURE OF THE

STUDENT_____________

Place: JAIPUR NAME: RADHESHYAM

DATE: Enrolment No.: 4740800608


4/12

CERTIFICATE

Certified that the project Marketing Strategy and Distribution

of Channel of Britania is a work done by Mr. RADHESHYAM

during the period of his/her study under my guidance, and that the project

has not previously formed the basis for the award of any degree, diploma,

associate ship, fellowship or similar other titles and that it is an

independent work done by his/her.

Signature of the Guide__________________

Place: Jaipur Name: RADHESHYAM

Date: Official Address with Seal:


5/12

DIRECTORATE OF DISTANCE EDUCATION

PROFORMA OF GUIDES CONSENT

Name of the Student: RADHESHYAM Enrolment No.

4740800608

Name of the Guide :

Designation

Institution and Address

Mobile No.

E-Mail ID

Academic qualification

Experience

Selected area of Specialization of the Student

Topic chosen for the Project ( in CAPITAL Letters)

I__________________________________ (name of the Guide) do hereby accept to

guide

Mr. /Ms. _________________________Enrolment No.____________, Directorate ofDistance

Education, Annamalai University, Annamalai nagar.

Signature of the Student Signature of the GuideWith official seal


6/12

Approval by the Research Committee

Wing Head Director Dean

Note :1.The Performa of Guides consent should be filled in ONLY BY THE

GUIDE and not by the student.

2. The signature of the Guide WITH OFFICIAL SEAL ONLY will considered.


7/12

FORM SUBMISSION OF PROJECT

(To be submitted separately along with the project in duplicate)

I. Name of the Student : RADHESHYAM

(in BLOCKletters)

Enrolment No. : 4740800608

Programme with subject : M. B.A. in Applied Management

Title of the Project : Marketing Strategy and Distribution of Channel of Britania

Period of study :

Address of the candidate : Opp. Mahila Police Thana, Near Shiv

Om Wari, Rajendra Nagar, Pali - 306401

(with phone number) : 9950096128

II. Name of the Guide :

Designation with experience :

Address of the guide : 1. Official :

(with phone number) 2. Residential :

In case of late submission, furnish the payment particulars for late fee paid

Date of submission of project :

Place : Signature of the Student____________

Date : Signature of the Guide_____________


8/12

SYNOPSIS

OF

THE

PROJECT

ENROLMENT NO. - 4740800608


9/12

TITAL OF THE PROJECT

The title of project is Marketing Strategy and Distribution of

Channel of Britania


10/12

STATEMENT OF PROBLEM

The efficient and effective utilization of working capital in bank.

Financial conditions of bank are not strong.

Sources are decreasing and Uses are increasing.

Uncontroling of all activity in the bank.

Customer relations are not good in the market.

Lack of awareness, about transaction in customers.


11/12

OBJECTIVES OF THE STUDY

1. Broad Objective:-

The main objective of Britannia is to find out the Whole sale market

related problem and possible ways of sorting out these problems in

quick time. To be known the whole sellers capacity of the selling

power & contact detail and any issues related to service.

To make a scheme for whole sale market and increase market share

of the Britannia biscuit product.

2. Personal Objectives:-

Learning about corporate sector.

Understanding the distribution channel.

Handling the market issues

Getting knowledge about sales and marketing


12/12

RESEARCH METHODOLOGY

The methodology of this project involved actual market survey,

identifying new shops, handling and getting purchase order with

sales man.

Survey of Jaipur whole sellers market and know the selling capacity

of the Britannia product and other biscuit product and contact detail

of all individual shop

Prospecting the Rajasthans rural and urban market and identifying

villages and tehsils regarding population through net so that

company spread its business in new market.

Britania Synopsis

Documents

Transcript of Britania Synopsis