Branding Design72

8/9/2019 Branding Design72

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sara_bigazzi__cesare_gria__pamela_pelatelli

branding design(portolio 2k9)


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branding designindex

p.07p.09p. 29p. 47p. 63

introretail

exhibitcompetition design

projects credits


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intro


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retail(livin de longhi store - 2009)

BRIEF: to build the retail brand or De Longhi group, and to design the store space and communication

BRAND VALUES: italian liestyle, tradition, home eeling

CREATIVE CONCEPT: the italian home-style

DESIGN APPROACH: an integrated communication and space layout is designed to introduce a newproduct display logic alternative to the classical product-category system.

OUTPUT: the store urnitures dene a pathway that brings the client through a series o domesticspaces (entrance >> kitchen >> dining room >> living room >> guest room >> laundry) identied by a set

o communication elements (photograph, wallpaper, head-line, body-copy).


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LivIn De Longhi store

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vision area + the 6meters table

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the store, rom back to entrance

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the cashier area

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living LivIn: entrance + kitchen machines area

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living LivIn: kitchen machines area (detail)

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living LivIn: gits area

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LivIn store layout

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LivIn urnitures catalog

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LivIn visual identity system

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LivIn instore communication system


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exhibition(dora profonda - architecture students exhibit - 2009)

BRIEF: to animate a specic Turin neighbourhood through the delivery o an exhibition o architecturestudents works in a ormer red-light-movie-theatre

BRAND VALUES: cultural vitality, charm o degradation, ob-scenity

CREATIVE CONCEPT: the peep show

DESIGN APPROACH: a 25-students-workshop investigated ve topics (curatorship, exhibition design,sound&light design, graphic design, promotion) to design and build a physical installation with its viral

communication system.

OUTPUT: 3,500 cardboard pipes; 4 exhibitions areas; 5 video-clips; 4 sound-tracks; 28 studentsprojects; 10,000 ree-cards; 2,000 posters; 1,154 acebook ans; 5,310 blog-contacts; 1 round-table; 700

people at the opening party; 1,500 visitors in 10 days.


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mounting the 3,500 cardboard pipes exhibit installation

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mounting the 3,500 cardboard pipes exhibit instal-lation 33


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the 3,500 cardboard pipes exhibit installation

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the 3,500 pipes exhibit installation

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opening event (the party)

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opening event (the round table)

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Dora Proonda marketing material

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dismounting the 3,500 pipes

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competition(lavender lake - suckerpunch - 2009)

BRIEF: to conceive an art center in Brooklyn (NY) - the Gowanus canal area answering to an ideacompetition call.

BRAND VALUES: environmentally politically incorrectness

CREATIVE CONCEPT: the toxic body

DESIGN APPROACH: starting rom a context analysis, a site disvalue (pollution) has been transormedin an added value through an action addressed to improve social awareness.

OUTPUT: the proposed architecture is dened by a fuid dynamics sotware modelling procedure,in order to modulate the space as a fuid matter creating the conditions or the ormation o a social

movement embedding art and environmental issues. (competition results: honorable mention)

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competition panel #01

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competition panel #02

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aerial view

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interiors o the labs

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street view

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interiors o the coee shop

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oil spill pattern investigation

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projects credits

Lavenver lake (suckerpunh.com competition)client: suckerpunch.com (u.s.)

design team: Cesare Gria + Davide Guerra + Federico Rizzo

Dora Proondaevent promoters: Politecnico di Torino + DE_GA spa (torino, italy)

scientifc and com directors: Cesare Gria+ Sara Bigazzi + Pamela Pelatellilogistic coordinator: Andrea Terranova

sta: Antonio Ravarino + Federico Rizzo + Paola Brusaporci

students:(curators) Francesca Eandi + Enrica Fantino + Rossana Iantorno + Roberto Locci + Luisa Magnani(exhibition design) Federica Gomiero + Cinthya Luglio + Roberta Musso + Lara Perino + LucianaRestuccia + Michele Severini + Micaela Sitzia + Luca Soccio + Ianira Vassallo + Steano Verrocchio

(light and sound design) Roberto Locci + Amanda Monzani + Davide Vero(graphic Design:) Giulia Delle Piane + Erika Gulizia + Pietro Leoni + Consuelo Rosso + Steano Visciglia

(promotion) Luca DAmico + Alessio Primavera + Roberta Sassone + Andrea Uras

LivIn De Longhi Storeclient: Elle srl (De Longhi group - treviso, italy)retail design: Cesare Gria + Francesca Pasteris

comunication concept: Sara Bigazzi + Pamela Pelatelligraphic design: Andrea Vecera

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Sara Bigazzi is a communication design consultant, with a multi-year experience in branding, strategicthinking, and design-related events management. skilled on qualitative marketing researches, she has adegree in semiotics and advertising.

Cesare Gria is an architect and educator. he has been ormed @ the politecnico di torino and thearchitectural association in london. he works in torino where he also teaches urban design @ the politecnico.

Pamela Pelatelli works as a strategic planner and communication design consultant. she is skilled increative writing and brand context analysis. degree in semiotics; she has been working as a semioticresearcher or communication strategies.


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studiogria editionsvia andorno 22

10153 torino - italiat+ +39 011 8390000

[email protected]

printed on lulu.com

november 2009

authors:sara bigazzi, cesare gria, pamela pelatelli

isbn: 978-1-4452-3851-7

o the book, studiogria editions

o the txt:sara bigazzi, cesare gria, pamela pelatelli

o the img:luca damico (dora proonda), davide guerra (dora

proonda), cesare gria (dora proonda, livin),pamela pelatelli (livin)

stencil on covers, ederico rizzo


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