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Transcript of Bata company
![Page 1: Bata company](https://reader034.fdocuments.pl/reader034/viewer/2022051503/58891f111a28ab77528b4f41/html5/thumbnails/1.jpg)
BATA COMPANY
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LOGO
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SLOGAN
I LOVE MY SHOES
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HISTORY
• Bata : a leading footwear industry• Founded in 1894 by Czech
businessman Tomas Bata.• It started its operation in 1962
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MISSION
Introduction of a strong shoe line targeted to various market segments to maintain leadership through increased market share.
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VISION
To provide good quality shoes at an affordable price, by keeping in minds the comfort that needs to be there and providing new designs with it.
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OBJECTIVES
Achievement of 100% estimated business in each category.
Maintain a shoe line with 700 lines. Introduction of a shoe line as per
lifestyle & fashion trend. Innovate ideas for better management.
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BOARD OF DIRECTORSManagi
ng Director
Marketing department
Manufacturing dept
HR departme
ntMerchandi
se departme
nt
Product developm
ent departme
nt
Cost & Efficienc
y departm
ent
A/Cs departm
ent
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TASK ENVIRONMENT
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TASK ENVIRONMENT CUSTOMERS
INDIVIDUAL CUSTOMERS INSTITUTIONAL CUSTOMERS
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TASK ENVIRONMENT SUPPLIERS SKN EXPO INTERNATIONAL ETC ASSOCIATES DOODLE-I TOWER TRADE INTERNATIONAL DRESS DEDICATE BD LIMITED CMZ TRADING AND SHIPPING
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TASK ENVIRONMENT STRATEGIC PARTNERS
Robi Telecom
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TASK ENVIRONMENT REGULATORS
Securities and exchange commission Environmental protection agency
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GENERAL ENVIRONMENT
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GENERAL ENVIRONMENT
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GENERAL ENVIRONMENT
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GENERAL ENVIRONMENT
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TARGET MARKET
• Only the upper and middle classes.• Diversity of the products and process
has gained the name for company’s brand among children, men &women.
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MARKETING OBJECTIVE• To achieve the level where its each
category is in a position of 100% estimated business.
• Providing better quality & designs to customers.
• Maintain reasonable & attractive price.• Maintaining competitive strategy.• Building innovative ideas.
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PRODUCT STRATEGY• BATA’s product includes Hushpuppies, Patapata, Marieclaire, Sandak, Power, Bfirst, Bata Comfit, Weinbrenner, Bubblegummer.• Superior customer service.
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DISTRIBUTION STRATEGY
• Availability at every door step to increase sales.
• Increasing no. of outlets.
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PROMOTIONAL STRATEGY
• Promotion during religious festivals, different seasons & other events as well.
• City stores having a magnetic look.• Limited advertisements.
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PRICING STRATEGY• Strategically maintained price.• Suitable pricing for upper class &
middle class.• Price stability increases brand
loyality
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SWOT
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SCOPE OF BATA
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“Our success is built on our
legacy of values and belief” - Thomas G. Bata