BATA COMPANY

LOGO

SLOGAN

I LOVE MY SHOES

HISTORY

• Bata : a leading footwear industry• Founded in 1894 by Czech

businessman Tomas Bata.• It started its operation in 1962

MISSION

Introduction of a strong shoe line targeted to various market segments to maintain leadership through increased market share.

VISION

To provide good quality shoes at an affordable price, by keeping in minds the comfort that needs to be there and providing new designs with it.

OBJECTIVES

Achievement of 100% estimated business in each category.

Maintain a shoe line with 700 lines. Introduction of a shoe line as per

lifestyle & fashion trend. Innovate ideas for better management.

BOARD OF DIRECTORSManagi

ng Director

Marketing department

Manufacturing dept

HR departme

ntMerchandi

se departme

nt

Product developm

ent departme

nt

Cost & Efficienc

y departm

ent

A/Cs departm

ent

TASK ENVIRONMENT

TASK ENVIRONMENT CUSTOMERS

INDIVIDUAL CUSTOMERS INSTITUTIONAL CUSTOMERS

TASK ENVIRONMENT SUPPLIERS SKN EXPO INTERNATIONAL ETC ASSOCIATES DOODLE-I TOWER TRADE INTERNATIONAL DRESS DEDICATE BD LIMITED CMZ TRADING AND SHIPPING

TASK ENVIRONMENT STRATEGIC PARTNERS

Robi Telecom

TASK ENVIRONMENT REGULATORS

Securities and exchange commission Environmental protection agency

GENERAL ENVIRONMENT

GENERAL ENVIRONMENT

GENERAL ENVIRONMENT

GENERAL ENVIRONMENT

TARGET MARKET

• Only the upper and middle classes.• Diversity of the products and process

has gained the name for company’s brand among children, men &women.

MARKETING OBJECTIVE• To achieve the level where its each

category is in a position of 100% estimated business.

• Providing better quality & designs to customers.

• Maintain reasonable & attractive price.• Maintaining competitive strategy.• Building innovative ideas.

PRODUCT STRATEGY• BATA’s product includes Hushpuppies, Patapata, Marieclaire, Sandak, Power, Bfirst, Bata Comfit, Weinbrenner, Bubblegummer.• Superior customer service.

DISTRIBUTION STRATEGY

• Availability at every door step to increase sales.

• Increasing no. of outlets.

PROMOTIONAL STRATEGY

• Promotion during religious festivals, different seasons & other events as well.

• City stores having a magnetic look.• Limited advertisements.

PRICING STRATEGY• Strategically maintained price.• Suitable pricing for upper class &

middle class.• Price stability increases brand

loyality

SWOT

SCOPE OF BATA

“Our success is built on our

legacy of values and belief” - Thomas G. Bata